we are amusing ourselves to death. Video, TV, movies, music, podcasts, and on top of that, constant notifications. They're all flooding in. We are always being stimulated, and as a result, it is killing our ability to focus.

And this isn't just something that we've noticed about ourselves; research backs this up.

Attention spans are declining. It's easy to blame the internet for this problem, but it's actually much older than that, though the internet's made it worse. And if we want to do something about it, we need to be able to break down the problem and really talk about where it comes from.

So I'm breaking this problem down into three parts, and it all begins with a shift from books to television. So in the 1980s, Neil Postman wrote the book *Amusing Ourselves to Death*, and he was primarily interested in the cultural effects of a shift from using the written word as our primary way to transfer information to a shift towards mass media, and in particular, television.

The invention of the printing press changed the world. Suddenly, mass communication was possible on a scale that had previously always been impossible, and this is how new and radical ideas were able to so quickly spread.

So the Protestant Reformation probably wouldn't have happened without the printing press, or the Enlightenment, or the American Revolution. But media theorists like Postman, and here we should also mention the work of Marshall McLuhan, also tell us that how we communicate ideas, the media that we use, actually changes the way that we think.

McLuhan's favorite phrase here was, "the medium is the message." So Postman uses early American culture as an example of what he calls the typographic mind.

This is a mind that has been shaped primarily through consuming books, and that means that it's a mind that's used to prolonged sessions of engaged, serious, rational activity.

In other words, it's a mind that's used to focusing. So that's the first takeaway: reading as an activity actually helps build your focus, and it shifts the way that you think.

But we've stopped reading. In Postman's time, more people were watching television than reading, and those numbers have only gotten worse when you add screens and the internet and phones and all of that, which we'll talk about later.

Well, that just exacerbates the problem. Two famous examples from American political history actually illustrate this really well.

The first one is the 1858 Lincoln-Douglas debates. These are famous pieces of American political rhetoric.

You should read them if you're at all interested. Some sources say that up to 18,000 people attended these debates, and they were later printed, that's how you can read them, and it's actually how Lincoln became famous in the first place.

So each debate was 3 hours long, and it would actually begin with a 60-minute opening statement from one of the candidates, and then there was a highly structured format with prolonged responses.

This meant that the audience had to be able to stay focused for 3 hours and also needed to be able to follow a single complex thought for up to an hour or sometimes 90 minutes at a time.

And Postman says that they're able to do this because this audience, which would have mostly been literate people, would be used to following long trains of thought because they had been reading books.

And when you read the Lincoln-Douglas debates, you actually see orators speaking in long, complex sentences.

How they speak is actually being influenced by the kinds of sentences that they would have read.

But if you skip forward to 1960 and the Kennedy-Nixon debates, you see something really different because these were the first political debates that were on television.

So instead of an hour for an opening statement, the entire debate was only an hour, and the opening statement that each candidate got was only 8 minutes.

This meant that the audience watching at home didn't have to worry about following one thought for up to an hour or 90 minutes.

Instead, they just got it into small, condensed chunks of information that they could more easily consume, and that mirrors their general media consumption that they would get from watching television all the time.

The whole debate was only an hour. It literally was, it was one slot of prime time television.

And you know what the big takeaway of that debate was? Was that Nixon looked bad on TV. That's why people say that he lost.

Kennedy looked better on TV. Nixon's mom called him to ask him if he was sick. Generally, he just didn't perform well in front of the camera, and he lost the election.

Political history, or probably world history, was made because of television. So already, the media that we were consuming was changing the way that we were going to engage in politics.

That's a big consequential change if you think about how much power an American president has.

Television was making us used to consuming smaller, sort of bite-sized pieces of information, and it also made us more concerned with things like the appearance of a presidential candidate rather than what he was saying.

And I imagine that if they had tried to have a three-hour debate on prime-time television, ratings would have slowly declined.

People weren't used to focusing for 3 hours at a time anymore. The media that we were consuming was changing our ability to think, and it was causing our ability to focus to atrophy.

Focus is a skill that you have to develop, and if we're watching television all the time.

Well, we aren't training ourselves to be deep and reflective thinkers, especially not in the way that we would if we were reading good books.

So then when it comes time to focus on something like trying to read a really good book, well, you can't do it. You never learned how. People will often tell me that, uh, reading books nowadays is inefficient and that there are just better ways to get information.

And, um, I'm going to use some slang here that I think I'm too old to use sincerely, but, uh, this is pure cope.

Getting your information from summaries or even from YouTube videos like the ones that I make is a completely different experience than learning from a book, because in a book, you actually get to follow an author's chain of thought.

So as you read an author's thoughts in a book, you are actually thinking with him. You're actually training yourself to think. And as you train yourself to think, you're training yourself to focus.

You get like a mental workout when you read and you're not getting that elsewhere.

So you're probably screaming at your screen right now because TV certainly isn't the most important form of media that we encounter nowadays.

A cable news show gets fewer nighttime viewers than a really good YouTube video these days. And maybe the fact that we can't focus is due to the internet and the constant amount of notifications and this like swarm of content that we're constantly in, or in other words, you might think that it's this that's to blame.

And I think that's right. Just like we shifted from books to television, we've now moved from television to the internet, and that's a different way of thinking about information.

Post couldn't write about the internet because he was writing about in the 80s, but another writer has come along to try to pick up some of these thoughts, and that's Nicholas Carr, who wrote the book The Shallows.

So if you had to describe one word to sort of sum up your experience of the internet, I have a feeling it would be something like chaos.

The whole point of a page on the web is actually just to keep you looking at it. So if you look at, like, say, your YouTube home screen, you're going to see rows and rows of videos.

Then you're going to see possibly notifications if you have any of those turned on.

You're going to see a search bar that tells you that you could go find anything that you wanted. If you search for a video, well, then very quickly you're going to be given recommendations.

Click on one video and you're immediately recommended like 12 more.

The whole point of that design is that if you ever get bored for even a second, you can click on something else so that you can stay engaged. We're so used to it that it feels normal, but it is a chaotic experience, and I think YouTube is not even the worst offender by far.

I mean, look at TikTok. I don't really use TikTok, but when I've opened the app like twice, I feel like I got a headache almost immediately, and I know I sound—I sound old in this video.

The idea here is to always give you something to click on next, always. So even if you are watching a 10-minute video, and you think it's a really good 10-minute video, and you want to finish it until the end, well, if you're bored for even a second, you have something that could be potentially more exciting.

You could click on it and you could see because these platforms actually don't really care if you keep watching one particular video or if you keep reading one particular article.

They just want you to stay on the platform.

TikTok wants you on TikTok. YouTube wants you on YouTube. The New York Times wants you to stay on the New York Times site.

That's how the internet works. This medium teaches you that information is easy and disposable. If you're even a little bit bored, you can move on.

In fact, you should move on. That's implicitly what these platforms are telling you. In Carr's book, he really likes to stress the plasticity of our brains, that's our ability to change actually how our brains are structured in response to our environments.

Our brains actually change based on what we do, what we need to do, and what kind of tools we use. So, look at this chart for the average screen time for Americans and now ask yourself, what do you think that is doing to our brains?

Well, one of the things is it's ruining our ability to focus.

The bad news is that your brain is plastic. So, the fact that you use your phone all the time or that you watch too many YouTube videos means that you are slowly ruining your ability to focus.

The good news though is that your brain is plastic, so you could fix this if you made an effort to read more books, watch less YouTube, throw your phone into like the fires of Mount Doom so it could never bother you again.

Well, that would actually give you a way to save your ability to focus. This really is a solvable problem, but you have to remember that there is a war going on for your attention, and it is not a fair fight.

There are large corporations with PhDs in psychology and the best design engineers that they can find, all working to keep you engaged.

And that's why I like to say that the internet is a hostile design environment.

So here's a quote from the first president of Facebook, Sean Parker: "The thought process that went into building these applications, Facebook being the first of them, was all about how do we consume as much of your time and conscious attention as possible?

And that means we need to sort of give a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever." And that's just one very telling admission from someone who would know.

If you listen to other people talk about designing digital experiences, though, it really is basically the same.

It's all about capturing and really holding on to your attention.

By comparison, something like this, a book, it's not that good at holding your attention unless you're really used to giving your attention to it.

I think that's a nice way of putting it. Books, you have to give your attention to books, but phones, screens, the internet, videos, they steal your attention.

That's why I say that it's a hostile design environment. It is an environment that has been designed in order to steal your attention and thus rob you of your ability to focus as much as possible, because people make money from it.

I mean, look, I have to even say this, if I can keep you watching until the end of this video, I make more money.

And the people who design these platforms, they're not thinking about what this does to you long-term.

Steve Jobs told The New York Times that he wouldn't let his kids use an iPad, and Mark Zuckerberg and his wife don't let their kids use Facebook.

I don't even know if they let their kids have phones. Basically, these are people who would really know the effects of these technologies, they helped to design and build them and popularize them, and they know what it does to people and they wanted to protect their kids from that.

So I would ask, why don't you want to protect yourself from that? Now there are things you can do to build your focus, but they're all easier said than done.

First, you have to turn off your phone. You have to learn to take long breaks from it.

If you can take day-long breaks from it, if you can go an entire day without looking at your phone, then you're already well on your way.

But you have to get used to having something in your pocket that can always grab your attention with a single sound or a buzz, or even if you have it on silent, the ability, the sort of promise that if you just turned it on, maybe you would find something fun.

That is going to rob you of your ability to focus. Next, you want to start consuming media that actually demands that you pay attention. This could even be movies, it doesn't always have to be books, but if you're going to watch movies, they can't be those new Netflix movies, because those movies are actually being written and produced with the intention that you will watch them while you're also scrolling on your phone.

Like, they're made for people who are distracted. It's already changing the way that we make art. So watch actual good movies, go to a movie theater that will kick you out if you turn your phone on.

And the third way is probably the most important: get used to not being digitally stimulated all the time. Go on morning walks and don't take your phone at all.

Just go and be there with your thoughts. Maybe even see how long you can go on that walk while you sustain a thought in your head.

You know, thinking through an idea, debating with yourself. Just try it out. It can be more fun than it sounds.

The point is to just get used to not needing to be stimulated by a phone or by a screen all the time. And by doing that, we are going to be training our brain to actually rewire themselves.

We're actually then encouraging our minds to get used to focusing again. And maybe we can make a little bit of progress and we'll actually be able to focus on things that we care about.

Why we can't focus.

Jared Henderson

Our ability to focus is declining due to constant stimulation from various media, shifting from a typographic mind fostered by books to a chaotic, attention-stealing internet environment.

The design of digital platforms prioritizes capturing and holding our attention through constant engagement, leading to a war for our focus and diminishing our capacity for deep thought.

To rebuild focus, it's crucial to disconnect from phones, engage with media that demands attention, and practice being unstimulated to rewire the brain.

🚨 The Focus Famine: Why Our Attention Spans Are Shrinking

In an era of constant stimulation—video, TV, movies, music, podcasts, and endless notifications—our ability to focus is severely under attack. This isn't just anecdotal; **research consistently shows declining attention spans**. While the internet often takes the blame, this issue predates our digital age, although the internet has undeniably amplified it. Understanding its roots is crucial if we hope to reclaim our focus.

📚 From Books to Boob Tubes: A Historical Shift

The problem can be traced back to the shift from the written word to mass media, particularly television. Neil Postman's 1980s book *Amusing Ourselves to Death* explored the cultural impact of this transition. The printing press revolutionized information spread, enabling movements like the Protestant Reformation and the Enlightenment. However, as media theorists like Postman and Marshall McLuhan suggest, **the medium we use to communicate ideas actually changes the way we think**.

Early American culture, shaped by books, fostered a "typographic mind"—one accustomed to **prolonged sessions of engaged, serious, rational activity**, in essence, a mind skilled at focusing. Reading actively builds focus and reshapes our thinking. Unfortunately, our society has largely abandoned reading in favor of screens, a trend that only worsened since Postman's time.

The evolution of political debates perfectly illustrates this decline. The 1858 Lincoln-Douglas debates, attended by up to 18,000 people, were epic three-hour affairs. Each began with a **60-minute opening statement**, followed by lengthy responses. Audiences, accustomed to reading, could follow complex thoughts for over an hour. Their speeches mirrored the long, intricate sentences found in books.

Fast forward to the 1960 Kennedy-Nixon debates—the first televised political debates. The entire event was only an hour, with opening statements limited to **a mere 8 minutes**. Viewers received information in small, condensed chunks, mirroring their general television consumption habits. **Nixon's poor appearance on TV, rather than his message, was the big takeaway**, ultimately influencing the election's outcome. Television began conditioning us for bite-sized information and an emphasis on appearance over substance, eroding our ability to focus for extended periods.

📱 The Internet: A Hostile Design Environment

While TV started the trend, the internet has accelerated it. Nicholas Carr's book *The Shallows* extends Postman's ideas to our digital age, where chaos often defines our online experience. Websites like YouTube are designed to keep you engaged by offering a constant stream of videos, notifications, and recommendations. If you get bored for even a second, there's always something new to click on. **These platforms don't care if you watch one video; they just want you to stay on the platform**.

This environment teaches us that **information is easy and disposable; if you're bored, move on**. Carr highlights the plasticity of our brains—their ability to change in response to our environment and tools. The massive increase in average screen time for Americans is actively **ruining our ability to focus**. Sean Parker, Facebook's first president, openly admitted that the goal of these apps was to "consume as much of your time and conscious attention as possible" through dopamine hits. This is why **the internet is a hostile design environment, engineered to steal your attention**.

🛠️ Rewiring Your Brain: Steps to Reclaim Focus

The good news is that because our brains are plastic, this problem is solvable. Even tech leaders like Steve Jobs and Mark Zuckerberg understood the detrimental effects of these technologies, choosing to protect their own children from excessive screen use. To build focus, you must **actively fight against this attention war**.

First, **turn off your phone and take long breaks from it**. Getting used to not having an instant source of stimulation nearby is crucial. Second, **consume media that demands your attention**, like good books or movies (not those made for distracted scrolling). Third, and most importantly, **get used to not being digitally stimulated all the time**. Take walks without your phone, allowing your mind to wander and engage in sustained thought. This trains your brain to rewire itself, encouraging it to focus again and allowing you to engage with things you truly care about.

According to the video, how did the shift from books to television, and subsequently to the internet, impact human attention spans and focus?

What specific examples does the video provide to illustrate the change in media consumption and its effects on engagement, particularly comparing the Lincoln-Douglas debates to the Kennedy-Nixon debates?

The video states that "the medium is the message." Can you explain what this phrase means in the context of the discussion about different forms of media and how they shape our thinking?

What does the video identify as the primary design goal of modern internet platforms like YouTube and TikTok, and how does this design contribute to the decline in focus?

What practical steps does the speaker suggest individuals can take to combat the decline in focus and rebuild their attention spans, acknowledging the challenges involved?

Declining Attention Spans and the Shift from Books to Television

Constant stimulation from various media is negatively impacting focus.

Research confirms the decline in attention spans, a problem exacerbated by the internet.

The problem is analyzed in three parts, starting with the shift from books to television.

Neil Postman's *Amusing Ourselves to Death* highlights the cultural effects of this shift.

Postman and McLuhan emphasize how communication media shape thinking ("the medium is the message").

The "typographic mind" developed through reading fosters prolonged focus and rational thinking.

Comparing the Lincoln-Douglas and Kennedy-Nixon Debates

The 1858 Lincoln-Douglas debates required prolonged focus due to their length and format.

The debates' structure reflected the lengthy, complex sentences typical of book-reading culture.

The 1960 Kennedy-Nixon debates, televised, were shorter and segmented, adapting to television's format.

Nixon's perceived poor performance on television, rather than his arguments, influenced the election outcome.

Television fostered consumption of shorter information segments and prioritized appearance over substance.

The internet and constant notifications contribute to the inability to focus.

Nicholas Carr's *The Shallows* explores the internet's effect on thinking, describing it as chaotic.

Websites and platforms are designed to maintain user engagement through constant stimulation.

Carr highlights the brain's plasticity and how constant screen time negatively impacts focus.

Corporations actively fight for user attention using psychological techniques and design.

Sean Parker's quote reveals the intentional design of platforms to maximize time spent online.

Books require focused attention, while internet platforms actively seek to capture it.

Examples of tech leaders limiting their children's screen time highlight the awareness of negative effects.

Solutions include minimizing phone use, consuming media that demands attention, and reducing digital stimulation.

Why we can't focus.

Why we can't focus.

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