### Manga and Webtoon: Global Growth and Investor Insights

Investors recognize the explosive global growth potential of manga and webtoon storytelling beyond traditional markets.

### Understanding the Growth Potential of Manga and Webtoon
* 🌍 Investors are beginning to recognize the global business potential of Webtoon, as **60% of its audience now resides outside of Japan and Korea**.
* 🎬 Many viewers in North America may not realize that they have already experienced stories powered by Webtoon through popular platforms like **Netflix and Amazon Prime**.
* 📈 The company is still in its early stages post-IPO, and there is a need to **educate investors about the explosive growth potential** of their **global reach**.
* 🤖 While Webtoon is focused on integrating AI into its processes, it firmly believes in the **importance of human creativity and storytelling**.
* 📊 With nearly **70 million monthly active users** and **124,000 new stories uploaded daily**, the platform is well-positioned to identify and promote stories that **resonate with audiences**.
* 👩 The core consumer demographic in the U.S. skews towards **females under 25**, who are exploring **diverse genres and unexpected narratives**.
* 📺 Successful projects like "All of Us Are Dead" exemplify how Webtoon can enable **unique storytelling**, even from creators like a **kindergarten teacher**.
* 💵 The global nature of Webtoon allows it to remain **resilient against economic volatility**, focusing on **long-term strategies** rather than short-term political changes.

How did investors understand the growth
potential of what's happening with manga in your area?
Well, it's interesting. Webtoon is very new for most investors
Here we have a global business where stories are being consumed not just in
Asia, where the company started.

60% of our audience now is outside of
Japan and Korea. But people don't realize here, even in
North America, that they've probably seen a number of films on Netflix or
Amazon Prime and soon to be Friday after Thanksgiving on to be actually where
we've powered stories not just on our

platform, but we've powered stories that
turn into great films and great pieces of collateral and merchandise.
So it's so early for us that I think investors are still getting an
understanding of how explosive our global growth already can be.
And I think we're just going to have to

focus on educating the street quarter by
quarter, since we're only about a quarter and a half out.
Since going public, let's talk about the future of IP.
I can totally see how it transfers on to movies and on to streaming.
A lot of your just the names of some of

the content I almost think would be a
generative AI chatbot. I mean, a lot of them have those sorts
of names and likenesses. Is that something you've been plowing in
to the generative AI space? Well, we're very focused on A.I., but
what's interesting about our approach is

we believe in human creativity.
We think we are still the best storytellers.
But taking our A.I., we have 100 A.I. technologists, been hard at work for a
long time, and we may have one of the

largest repositories of data around
stories, enabling them to take hours out of the process to make sure that their
images are compelling, giving them a chance to really be heard by our global
audience. We have 100 million and nearly 70 million
monthly active users and enabling, for

example, that 124,000 stories, evergreen
stories that come to our platform every day means that I can help find the ones
that people care about. David, I'm a 2000s comic book kid, right?
I still have the X-Men editions

somewhere in my dad's garage.
The world is different now. I look at like streaming, the growth of
anime. Can you just distill your strategy
particularly for the US? So it's interesting.
Is our core consumer in the United

States look a lot different than you
and me? It's a sub 25 year old female skewing
passion. Sub 25.
David, I might be double that or more, but the
genres that we power, we power every

genre.
Let me give you an example. You know, one of the astounding facts is
on Netflix. Two of my all time top ten projects came
from us, and they weren't the anime and manga you might expect.
'All of us are dead'.

That kind of fits with that notion.
But through my window, which came from a kindergarten teacher, a full time
kindergarten teacher that was enabled by our platform to tell a story that's now
reaching the world. Yes, it kind of shows that we meet our
consumers with any genre they want, just

like you love the X-Men.
I think that our current consumers who are much younger than you and me, are
finding unexpected stories from all over the world.
So, I mean, David, those consumers, not just here in America, but in
international markets, are finding

themselves in a very different world
after the US election. How are you modeling for economic policy
around that and doing business across jurisdictions?
Well, one of the great benefits of Web tune as a global storytelling hub, we
don't have to focus for the long term on

short-term changes in administration.
In fact, in this day and age, with all the news that's coming out, I think
consumers want a good story. And we're seeing that focused guidepost
long term with the consumer. Now, having said that, there is going to
be a lot of volatility in and we are

benefited by the fact that we oftentimes
receive revenue in the same currency that we pay costs.
So we have the ability to be transparent with the street, to talk about economic
volatility and headline numbers and revenue.
But we're relatively immune and can

Webtoon: We're Relatively Immune to the US Election

Welcome to the Bloomberg Technology YouTube channel. Subscribe for original series and mini-docs on game-changing technologies, profiles on innovators, live conversations with experts, and breaking technology news & analysis from Bloomberg TV.

Bloomberg Technology

Investor Perception of Webtoon's Growth Potential

Webtoon's novelty for investors and its global reach beyond Asia are highlighted.

60% of Webtoon's audience is outside Japan and Korea, including North America, where its stories power films on platforms like Netflix and Amazon Prime.

The company's explosive global growth potential is still being understood by investors.

The company plans to educate investors about its growth quarter by quarter.

Webtoon's Approach to AI and Human Creativity

Webtoon prioritizes human creativity while utilizing AI to improve efficiency and story creation.

The company employs 100 AI technologists and possesses a large data repository of stories.

AI assists in image creation and helps find stories that resonate with the global audience of 100 million monthly active users.

Webtoon's US Strategy and Target Audience

The core US consumer is a sub-25-year-old female with a passion for various genres.

Webtoon's content spans various genres, including examples from Netflix that were unexpected successes.

Examples such as 'All of us are dead' and 'Through my window' demonstrate the diversity of successful stories on the platform.

The platform enables diverse storytellers to reach a global audience, catering to various tastes.

Webtoon's Approach to Economic Policy and Global Business

Webtoon's global nature allows it to focus on long-term goals rather than short-term policy changes.

The company observes increased consumer demand for good stories amidst current events.

Webtoon benefits from receiving revenue and paying costs in similar currencies, providing relative immunity to economic volatility.