Marketing Strategies and Ethics in Fitness Influencer Industry

King Too exemplifies the dangers of promoting unsafe performance-enhancing drugs without proper knowledge or responsibility.

### The Dangers of Misleading Marketing in the Fitness and Enhancement Industry
* 💬 "The **give, give, give strategy** is essential in building **trust before asking for anything in return** from your audience."
* 🤝 Providing value consistently helps to establish a relationship where your audience is **eager to work with you** without feeling **sold to**.
* 📉 However, many influencers, like Tony Huge and his associate King Too, exploit this trust by promoting **potentially harmful products** without **adequate transparency**.
* ⚠ King Too has been criticized for aggressively marketing products linked to Tony Huge's companies, often **prioritizing sales over genuine health benefits**.
* 🔍 The promotion of SARMs and other performance-enhancing drugs can mislead consumers into believing they are **safe**, despite **significant health risks** associated with their use.
* 📊 With over 200,000 followers, King Too's engagement is **alarmingly low**, indicating a **lack of genuine interest or trust** from his audience.
* 🏋 Ultimately, the fitness community must prioritize **health and responsible marketing practices** over quick profits to protect individuals from the dangers of **unregulated substances**.
* 💡 Building a successful brand in the fitness industry requires **authentic engagement** and a commitment to the **well-being of the audience**, rather than just pushing products for profit.

Tony Huge's SARMS Mascot: King TOLO

Coach Kolton

The Importance of Giving Value Before Asking

Marketing strategy emphasizing giving value before requesting anything from the audience.

Building trust through consistent value provision, leading to audience willingness to work with you.

Long-term strategy based on compounding goodwill and business growth.

The importance of providing significant value before seeking something in return (e.g., a purchase).

Contrasting the 'give, give, give' approach with the actions of someone who doesn't follow it.

Critique of King Too's Marketing Practices

Introduction of King Too, a prominent figure in the SARMs industry with a heavy focus on self-promotion.

King Too's lack of presence on platforms other than Instagram, and issues with content reposting by drug dealers.

King Too's marketing tactics are criticized as a ploy to sell supplements, using the speaker's name.

King Too's frequent posts promoting Swiss Chems, highlighting his consistent product pushing.

Description of King Too's constant spamming of his feed with promotional content.

Summary of Tony Huge's background, shady business practices, and legal issues.

Connection between Tony Huge, Swiss Chems, and the Enhanced Athlete YouTube channel shutdown.

Criticisms of Swiss Chems regarding unfulfilled orders and alleged theft of customer funds.

Discussion of Swiss Chems' use of unconventional payment methods (crypto, gift cards).

Concerns about the reliability and testing of Swiss Chems' products.

Limited information found on King Too's Twitter/X profile, showing minimal activity.

Discovery of King Too's connection to Nick Ruto, a bodybuilder who competed in an NPC show.

Assessment of King Too's physique, suggesting it doesn't align with his promotion of performance-enhancing products.

Observation that King Too rarely shows his physique in videos, possibly due to its condition.

Discussion of King Too's first-place win in a bodybuilding competition and its implications.

King Too's initial content focused on generic fitness advice, evolving into promotion of Tony Huge's products.

King Too's collaboration with Enhanced Labs and subsequent increase in promotional posts for Tony Huge's products.

King Too's promotion of specific SARMs (Rad 140, MK677) and their potential health risks.

Concerns about King Too's promotion of potentially harmful drugs and the perception of their safety due to legal loopholes.

King Too's physical appearance (balding, gynecomastia) as an indicator of potential health problems from drug use.

Discussion of the ethical implications of King Too's actions, considering his family and health.

Comparison with other bodybuilders who have families while using performance-enhancing drugs.

Analysis of King Too's online presence, highlighting low engagement and lack of testimonials.

The speaker's perspective on the future of influencers in the enhancement space relying solely on such products.

Recommendation of a resource for clinically proven peptides and a call for responsible supplement use.