Marketing Strategies and Ethics in Fitness Influencer Industry

King Too exemplifies the dangers of promoting unsafe performance-enhancing drugs without proper knowledge or responsibility.

### The Dangers of Misleading Marketing in the Fitness and Enhancement Industry
* 💬 "The **give, give, give strategy** is essential in building **trust before asking for anything in return** from your audience."
* 🤝 Providing value consistently helps to establish a relationship where your audience is **eager to work with you** without feeling **sold to**.
* 📉 However, many influencers, like Tony Huge and his associate King Too, exploit this trust by promoting **potentially harmful products** without **adequate transparency**.
* ⚠ King Too has been criticized for aggressively marketing products linked to Tony Huge's companies, often **prioritizing sales over genuine health benefits**.
* 🔍 The promotion of SARMs and other performance-enhancing drugs can mislead consumers into believing they are **safe**, despite **significant health risks** associated with their use.
* 📊 With over 200,000 followers, King Too's engagement is **alarmingly low**, indicating a **lack of genuine interest or trust** from his audience.
* 🏋 Ultimately, the fitness community must prioritize **health and responsible marketing practices** over quick profits to protect individuals from the dangers of **unregulated substances**.
* 💡 Building a successful brand in the fitness industry requires **authentic engagement** and a commitment to the **well-being of the audience**, rather than just pushing products for profit.

if you've ever watched any kind of marketing content like Alex Hormozi, you would kind of hear a same drift of thought whether that's on Instagram or TikTok. He always talks about give, give, give, give, give and continue giving before you ever ask from your audience.

if you have given enough to people, you will already have earned their trust so that you don't need to sell. They will just say, "I want to work with you." And you just accept it and you say, "Sure." The give, give, give first until they ask is the

long-term strategy that compounds unto itself because your business compounds as a result of the goodwill that compounds in the marketplace. I promise I'm going somewhere with this because if you don't understand exactly what I meant by that, essentially what I'm saying is that you

have to provide a lot of value before you ever think about asking for something in return by your audience, which is usually for your audience to buy something from you whether that's a service or good. It's pretty common sense, right? You want to be a fruitful person

and not necessarily one that's just take, take, take. Do something good for someone and inevitably they will do something good for you in return, or at least you'll buy their trust by doing good things repeatedly. But there's someone I think certainly missed the memo on that.

and there's a very clear reason why this is king, too. This is uh, what I would call Tony Huge. He's number one SARMs mascot, and if you're by any means active on Instagram, you've probably seen this guy all over your explore page if you've

ever happened to even slightly show an interest towards *kids* in the algorithm, but if not for Instagram, chances are you likely have zero clue who this individual is, and maybe better off for you. He also has zero presence on YouTube whatsoever, and it seems like the same is

true on Instagram aside for a couple of reposters, which I think are actually just drug dealers taking his content and then providing drug dealing links in their bios to Telegram groups where you can buy drugs from them, and they're trying to post as him, which has happened

to me too. This has been a reoccurring theme in the enhancement or bodybuilding industry lately where someone will take bodybuilder content, post it on TikTok with a link to a Telegram group, and then offer them drugs in that Telegram group, buying essentially their reputation by

using their content and then leveraging that to make sales for UGLs or underground labs selling pharmacology. So I'm trying to say, I guess, is just don't be the idiot who goes to a link in a bio somewhere and tries to buy drugs. I can

promise you that there's a 99% chance you're getting scammed. Even if it's a 100% real person, it's probably not super legit. The thing is though, despite King Too being one of those affected people, he doesn't really seem much better

himself because his entire page is just one big marketing ploy for a bunch of Tony Huge's supplement companies. Ladies and gentlemen, this guy's trying to reach out to people uh using my name to sell gear that's not me. Uh, you can see he put

a crown and a bicep in his damn, in the name that's not me. I don't reach out to people selling gear, that's not what I do. I don't sell gear, and yeah, so let me know if this guy keeps harassing everyone and uh, we'll try to get

something done with it. Peace, love and happiness. Maybe I got to stop allowing my videos to get shared. I I don't know how to do that, and you know how I was talking about earlier, the whole give give give ideology with marketing, well at the time of writing this, too has

posted a consecutive five times in the last 24 [ __ ] hours, all just trying to push products for a company called Swiss Chems. And this isn't just on this specific day. If you just scroll through, you'll see that this is an everyday

occurrence with King too. He spam his feed with sludge content trying to push any product he can for affiliate links. Now to give you a bit of context here, let's just run through a quick refresher on Tony. I've already done many videos dedicated on him and his character and

what kind of bad he's done in the world, but let's sum it up in seconds. Tony is a lawyer who pivoted to enhancements in the industry of bodybuilding to run some very shady business practices selling SARMs and other performance enhancing compounds. SARMs are a selective androgen

receptor modulator and can include things like performance enhancing abilities. Now all these products he's been taken to court for on several occasions, only to get away with not even a slap on the wrist because he simply decided to throw his business partner under the bus instead, and there's a

bunch of other really weird and dark [ __ ] he's done but that's really all you need to understand for this video in a few articles covering the situation with Tony were almost made completely aware of all the legal issues at hand the

enhanced athlete YouTube channel was shut down and they were allegedly denied any further credit card processing services and you might ask why is TOA just one of these other people who has zero presence on YouTube but it also adds to the further point I made about

Tony or at least the video I made about Tony because in that video I covered the fact that Swiss chem's a peptide distributor that Tony has quite a stake in has been heavily criticized recently for being a very unreliable source of course with dozens of customers stating

their orders were never fulfilled and that their money had simply been stolen but you can kind of expect that when you're dealing with a company who's been denied service by legitimate payment processors and now has to use a third party mechanism like crypto and gift

cards just to receive payments these are all methods of payment that are going to be extremely hard to have any traces for and although people would recommend using the crypto Market to buy performance enhancing compounds and research chemicals to protect your own identity you cannot forget that this

will certainly play against you as well because there's virtually no fraud protection within the crypto Market there's nothing from stopping these companies from offering refund requests or even honoring them or doing any sort of approved shipment I mean I've said it before but just because some of the

compounds are somewhat orally bioavailable 99% of the time they are produced in a lyophilized or in other words a freeze-dried puck within a vial meant for reconstitution and subsequent injection so it's a major red

flag that all of their products SARMs, healing peptides and even GLP-1 agonists are being sold in capsule form and beyond that even though they're advertising lab-tested products their independent testing is conducted by themselves so the chances that this is

either forged or simply a test that has been completely fraudulent is highly likely and it's really nothing more than just saying hey trust me bro I got you but back to too which I did a lot of backstory digging on this guy and there's surprisingly little to be found

I managed to find his Twitter profile or currently called X which doesn't seem to be much of anything for him as he only has 80 followers and hasn't posted in over 7 years at the time of making this video and even back then there wasn't

much activity from him there's genuinely probably less total posts on his account than I can count with fingers on my hands he's got a couple physique picks and noticeably quite a bit of gyno meaning breast tissue development from an exacerbated estrogen level in a male

but he's got a bit of size on him he's a decent human being I sure the one thing I did however benefit from finding his Twitter handle is the fact that he tags another account by the name of Nick Ruto and for a moment I thought maybe he's

just tagging a relative or something like that because the guy's profile photo looks like a [ __ ] child but after giving this a quick Google search and especially adding in the words NPC with it we begin to find a different story.  Poo or should I say Nick's stage

shots from an NPC show hosted in March earlier this year are easily found and you're probably thinking with this photo culton there's no way this is the same guy and unfortunately I'm here to tell you it absolutely is. He actually does look that bad. We can simply just cross

reference this with his Instagram and his tattoos and find right away that this is the same guy and in that video he looks pretty damn jacked and definitely has rounded shoulders, massive trap stations all over, vascularity and so on. But now I'm starting to realize that this guy's

physique really isn't that impressive and when he's doing videos it's basically just the biceps up and I'm not here to talk down to someone trying to improve their physiques. That is not at all what I want to do. I mean I would

think that you would want to have the best physique possible to represent the compounds you're trying to publish and promote. It just simply isn't a great look when you look pretty meh and you have to understand I'm not being like a bully here. It's just you put yourself on

public platforms, you're going to be put up for some criticism and if you're only publishing compounds that do these amazing things for the human body and yet you look like this, there's some issues. But in every single one of his videos he has posted he literally almost

never has his shirt off and we can see why and it's because his physique is horrible and I think he knows that too because he never posted anything about that competition at all on his Instagram page on the other hand this photo was made on the exact same day that those

competition photos were released and I don't know exactly when they were taken but he got a spray tan and all that so I bet they were pretty close to the show yet he looks a lot better here sure he's certainly not bodybuilder lean but I

think his waist is a million times tighter and I don't necessarily know what happened to his peak clearly he's got decent ab genetics based on that older photo he just doesn't maybe diet down hard enough and probably went to the whole "mash burger" routine just

before stepping on stage and distended the hell out of his stomach despite all this though he did place first in his class so props to him but again this isn't [ __ ] on someone it's just quite literally if you're trying to

publish content about drugs and how great they are and then also educate people on those drugs and yet you and your clients are pretty ill-representative of that have a bit of concerns it's easy to win a regional level show when you're you know way

bigger than everybody else it's another thing to go to a national level show and actually win I mean if we look at his stage shots it's pretty clear that he has no separation he's definitely got some quads going on but beyond that there's no striations and not any

vascularity, not even a bicep thing, it just feels like he absolutely could have done better if he really wanted to. Like, just diet harder, bro. And again, he's doing this behind the scenes. I don't know why he's not publishing it, but he

also offers online coaching, so maybe he doesn't want to show people what he looks like because the online coaching thing... I guess I've never seen any testimonials or vouching for his character in terms of coaching. I have actually seen one of his protocols and

had a client who was working with him move over to me instead because he said that there was virtually no service at all, but just a copy-paste program. That's what I heard. Could be different for other people, but that's my story. Besides all that, let's get back to the main issue

which I think is promoting the "peeds" or specifically peptides and SARMs. I mean, he started out, all I can see is posting very generic videos covering his food, his training, and other forms of standard healthy fitness advice. Similar to kind of a lot of coaches start out. Eventually,

he started doing a few comedy posts about "peeds", but not exclusively speaking about them in an educational manner. However, in 2022, he goes public as a team member of Enhanced Labs, which is another one of Tony's supplement companies. And this is where things clearly go downhill because from that

point onward, we begin to see quite a lot of posts promoting Tony's products. And I can imagine in the beginning, especially because this was all prior to Tony's de-platforming, he probably saw a fair bit of commission coming through through and thought he kind of hit the jackpot. A

couple months later we begin to see him promote Swiss Chem and obviously this is just another one of Tony's companies because there's no other world where two companies would be promoting similar products through the same influencer. This is only ever going to happen if

they're owned by the same person. And as we go on his content simply degrades from being somewhat educational to sometimes even informative to then just a marketing page for Tony's products. Every single post referencing a product that Tony sells and you'll probably notice that on his page he references R

A40, rad 140, a SARM, selective androgen receptor modulator, and MK677, a growth hormone secretagogue. He has a really big fact with these drugs and talks about stacking them for optimal performance. However, these compounds are pretty meh and best on one

hand you have rad 140 which is known as testolone and it's a decent SARM, a selective androgen receptor modulator in early development. Unfortunately, it was never approved for human use because of its deleterious effects to the organs of the human body and we're not just

talking like a bad health profile. We're talking kidney failure, liver failure, heart disease, strokes, and basically everything you think could go wrong by taking a medication. Well, you could just be taking something like testosterone which works completely efficaciously and has been shown to be pretty safe around

600 mg a week in many clinical data. This is not just my opinion. On the other hand, we have MK677 otherwise known as ibutamoren which is a ghrelin mimic or a growth hormone secretagogue as I mentioned and for those of you who don't know what

that means essentially it just mimics the effects of the hormone called ghrelin, your hunger hormone, and it turns into the promotion of growth hormone secretion. But while this drug may not have extreme side effects, it's still not going to be on par with just taking

exogenous growth hormone itself, and the hunger it brings can certainly be counterproductive in and of itself. And at its price, you could quite literally buy exogenous growth hormone for a cheaper cost, which blows my mind. You're taking a suboptimal product, getting

suboptimal results when you could just be spending less money and getting a maximally productive product. So we're talking about guys like Too promoting drugs which are clearly more harmful than the other drugs that people use in bodybuilding by a large margin and

talking about them as if they're safe, and people tend to agree because the legality behind these products is that they're in the gray area. You can sell them openly online as research chemicals and therefore it's safe for most people, at least they think about it because

it's legal or there's not so much loopholes to getting the product that it's safer than other products, but this just couldn't be further from the truth. I mean if you just for one take a look at Too himself, you start to see the

problems that we're facing. He is rapidly balding and has thinning hair in his comparison photos from just a few years ago. His gynecomastia is constantly flared up, and he's certainly not keeping an ideal body fat percentage just for health's sake.

and yet he's blasting all these very underdeveloped drugs with no real understanding of the long-lasting consequences, just giving you a little editorial piece of advice on each compound and then trying to sell it to you. I mean, he's fortunate enough to say

he's got something like five kids at this point, so clearly his reproductive system is still selling that pretty well. But that's also a position in which I would argue he's torn between really two massive priorities. I've talked about this before in other videos, but when

you're admittedly using steroids that are shortening your lifespan and causing detrimental health consequences, whilst also having a big family at home that you need to provide for, it's a pretty selfish endeavor and quite dangerous. And while most of these dangers can be

managed quite easily by some responsible monitoring, I can't really say that there's much responsible monitoring going on with this kind of drug abuse that he's obviously doing because quite frankly he doesn't seem to have good guidance, he doesn't seem to have good research, and he simply doesn't seem

to have an idea of what he should be doing. And while I've had a lot of clients get pregnant on cycles, conceiving is very possible on cycle, it's not necessarily smart to have a family on cycle if you're trying to, I don't know, post about content and just

use your physique as a selling point. Maybe you should shift leverage something else, I don't know. You have five kids, you should probably be concerned about their well-being as opposed to your physical appearance, and then also causing so much health issues. And again, this isn't me saying you can't

do it so don't come at me saying oh Colton what about Chris Bumstead who just had a kid because first of all you're not Mr. Olympia that's has to be very clear here but secondly in too's case he's got five kids so yeah I think it's

time for him to kind of lay off a little bit and prioritize his family I don't know when he's going to come to some sort of realization that he's not Arnold or Chris Bumstead or one of the greats and and that as soon as he

downsizes or just takes out the drugs and inevitably downsizes because he's not to be able to sustain the mass due to his poor physique if he even lasts that long his career is simply over Swiss chem will dump him enhanced Labs will dump him and he just becomes a

nobody let's just look at the facts here he's got over 200,000 followers on Instagram and yet less of them in fact .5% of them actually like or engage with his posts even view his content he also seemingly turns off comments on majority

of his posts which I really haven't understood but maybe he's just getting a bunch of hate he's also got zero client testimonials on his page which kind of represents that his business might not be doing so well he's got zero presence

on YouTube which I would kind of argue you need to be on to create yourself as an authority figure for your audience because it is one of the most I would say like loyal audiences out there your Instagram following kind of comes and goes super fast but YouTube it's like

You guys are legit, you stick around if you enjoy someone's presence. And so if you're making good YouTube videos, higher frequencies, you'll do pretty well. Also, he's very closely associated with Tony Huge, who's actively been killed off multiple social media platforms intentionally. So, look, maybe this guy's

just already off on his journey, he doesn't need social media anymore to make money, which, fine, that's awesome. But my point is that an influencer in the enhancement space that makes money only off of enhancements, your shining is going to fade soon, and soon your whole

life will be nothing but an unpleasant memory of all the harm you did to yourself after using SARMs and peptides and other things that are deleterious and simultaneously using steroids to get a physique to claim that you know what you're doing just to sell product and

make a little bit of cash now. If you want real, actual peptides that are clinically proven, human approved, we do have a resource for that. It's called Modern Aminos, discount code Coach Colton. You do have to be with an actual institution to buy product, so just make

sure of that as you go through the check-in. You can't just buy this as an individual. I think what's more important though is that there is a very toxic spree of people promoting drug use irrationally online as a fun thing or as

a really magical thing. But to be honest, you could use every peptide, every steroid, and every SARM and get [ __ ] results if you're not actually taking care of yourself or actually considering the mechanisms to hypertrophy. So, take it from me, someone who's been doing this

for several years and has hundreds and had hundreds and hundreds of clients. It's not very efficacious just to start taking something because someone else said so. Usually you have to be your own N equals 1, and the best way to do that is to understand your own body through

actually doing things naturally for the majority of your career. But if you like this video, comment, like, and subscribe. It does me a massive favor, and I really do appreciate it. It helps me more than you could probably ever imagine, and sincerely, it means the world to me if

you also do comment. I love to read those, so just comment and let's have a conversation down below.

Tony Huge's SARMS Mascot: King TOLO

Coach Kolton

The Importance of Giving Value Before Asking

Marketing strategy emphasizing giving value before requesting anything from the audience.

Building trust through consistent value provision, leading to audience willingness to work with you.

Long-term strategy based on compounding goodwill and business growth.

The importance of providing significant value before seeking something in return (e.g., a purchase).

Contrasting the 'give, give, give' approach with the actions of someone who doesn't follow it.

Critique of King Too's Marketing Practices

Introduction of King Too, a prominent figure in the SARMs industry with a heavy focus on self-promotion.

King Too's lack of presence on platforms other than Instagram, and issues with content reposting by drug dealers.

King Too's marketing tactics are criticized as a ploy to sell supplements, using the speaker's name.

King Too's frequent posts promoting Swiss Chems, highlighting his consistent product pushing.

Description of King Too's constant spamming of his feed with promotional content.

Summary of Tony Huge's background, shady business practices, and legal issues.

Connection between Tony Huge, Swiss Chems, and the Enhanced Athlete YouTube channel shutdown.

Criticisms of Swiss Chems regarding unfulfilled orders and alleged theft of customer funds.

Discussion of Swiss Chems' use of unconventional payment methods (crypto, gift cards).

Concerns about the reliability and testing of Swiss Chems' products.

Limited information found on King Too's Twitter/X profile, showing minimal activity.

Discovery of King Too's connection to Nick Ruto, a bodybuilder who competed in an NPC show.

Assessment of King Too's physique, suggesting it doesn't align with his promotion of performance-enhancing products.

Observation that King Too rarely shows his physique in videos, possibly due to its condition.

Discussion of King Too's first-place win in a bodybuilding competition and its implications.

King Too's initial content focused on generic fitness advice, evolving into promotion of Tony Huge's products.

King Too's collaboration with Enhanced Labs and subsequent increase in promotional posts for Tony Huge's products.

King Too's promotion of specific SARMs (Rad 140, MK677) and their potential health risks.

Concerns about King Too's promotion of potentially harmful drugs and the perception of their safety due to legal loopholes.

King Too's physical appearance (balding, gynecomastia) as an indicator of potential health problems from drug use.

Discussion of the ethical implications of King Too's actions, considering his family and health.

Comparison with other bodybuilders who have families while using performance-enhancing drugs.

Analysis of King Too's online presence, highlighting low engagement and lack of testimonials.

The speaker's perspective on the future of influencers in the enhancement space relying solely on such products.

Recommendation of a resource for clinically proven peptides and a call for responsible supplement use.