Business Lessons: Wisdom from a Lifetime Entrepreneur

Joy Goodkin, a successful businesswoman, emphasizes the importance of persistence and personal connections in business and life.

### The Power of Persistence and Personal Connection in Business
* 📚 Joy Goodkin, author of "You Can Do It," shares **45 ways to enhance your life and business**.
* 👶 Joy's entrepreneurial journey began at 8, renting comic books to friends, demonstrating the **importance of finding and filling a need**.
* 💡 "All anybody really ever buys are the **benefits**," so it's crucial to show customers **why they need your product or service**.
* 👔 Persistence pays off, as illustrated by stories like the **Dewar's Scotch ad** and the **newspaper ad sales examples**.
* 📝 Writing letters can be a powerful tool, as seen in Joy's experience with a **printer salesperson**.
* 👥 Personal connections are key, such as using **people's names in interactions** to make them feel acknowledged.
* 🏆 Going the extra mile and showing genuine interest can lead to **unexpected opportunities**, as demonstrated in the movie example shared by the host.

### Lessons in Business and Life from Joey Goodkind
* 🎨 Joey Goodkind shares "**joy-isms**," simple truths and bits of wisdom that can be applied to both **business and life**.
* 🏢 In business, it's important to recognize the roles of "**front people**" who bring in business and "**back people**" who do the actual work.
* 🖼 Goodkind shares a story of working with a graphic designer, recognizing his artistic talents, and asking him to **incorporate a key element without criticizing** his initial design.
* 👩 "The more you can find like-minded people in your life, the more you can share values with people, it just **lifts you up**."
* 🤝 Goodkind emphasizes the importance of treating everyone with kindness and respect, as you never know who might be **important in the future**.
* 👥 "You don't know where it's going to lead you, and it brings me **something**."
* 📚 Goodkind's book, "You Can Do It," offers **timeless wisdom** from her experiences as a **trailblazing businesswoman**.
* 🌐 The book is available on **Amazon, Barnes and Noble, Goodreads**, and through **Joey Goodkind's website**.

You Can Do It! Timeless Wisdom from a Trailblazing Businesswoman

50beyond

The Journey of Joy Goodkin: A Business Memoir

Joy Goodkin's career spans from selling comic books as a child to creating a nationally recognized publishing company.

She emphasizes the importance of names and how they can impact success.

Goodkin's key business principle is to find a need and fill it, highlighting the importance of serving customers in unique ways.

Building Connections and Cultivating Relationships in Sales

Persistence and finding unique ways to fulfill a potential client's needs are key in sales.

Cultivating relationships, showing genuine interest, and being persistent can eventually lead to a successful deal, as demonstrated in the story of selling newspaper advertising.

Remembering important details about a potential client, such as their birthday or their secretary's name, can help create a personal connection and give you an edge in sales.

Fearless Persistence in Securing Dewar's Scotch Advertising

A publisher's fearless pursuit of Dewar's Scotch advertising at a liquor convention led to a surprising opportunity to meet the marketing executive and provide sales tips.

By creatively and persistently seeking out the executive, the publisher not only secured the advertising but also became a Dewar's profile, despite the executive receiving 6,000 requests a year.

The story highlights the importance of not taking no for an answer, thinking outside the box, and being creatively persistent in pursuing opportunities.

Overcoming Gender Bias in the Printing Business

A woman in the printing business faced gender bias when trying to buy a press at a convention.

She ended up being the biggest client at the show and received special treatment after contacting the company's chairman.

Writing personalized Christmas cards to professional contacts made a lasting impression and showed thoughtfulness.

The Importance of Personal Connection in Business

Acknowledging and connecting with people on a personal level is crucial in retail and business.

Building a personal connection with others, whether customers or clients, is essential for success.

Simple truths and universal wisdom, known as "joey-isms," are valuable in both life and business, providing helpful insights and tips for building relationships.

Being kind to others, regardless of their appearance or background, can have a powerful impact, as seen in the movie "Pretty Woman.

" Snooty and pretentious behavior, as experienced in a Rodeo Drive boutique, contrasts with the importance of treating people with respect and kindness.

The story of welcoming and reassuring younger guests in a fine dining establishment highlights the universal desire for acceptance and the positive effect of treating others well.

An 11-year-old's unexpected encounter with Eleanor Roosevelt left a lasting impression, as the former First Lady's words of wisdom motivated and inspired her.

On the other hand, her interaction with Doris Day on a movie set taught her the importance of valuing things beyond celebrity, shaping her perspective on fame.

The experience led her to emphasize the equal potential of every individual, regardless of celebrity status.

The Power of Getting Started and Surrounding Yourself with Like-Minded People

The key to success is to take the first step without waiting for perfect conditions, as Famous Amos emphasized.

Connecting with people who share your values, like Steph Curry and Keanu Reeves, can be incredibly uplifting and inspiring.

Choosing to see the good in others and approaching life with a positive mindset can lead to personal growth and influence the way others respond to you.

The Importance of Recognizing and Leveraging People's Strengths

Recognizing the talents and strengths of individuals is crucial in business interactions.

Being genuine in acknowledging someone's work and then asking for their help is more effective than insincere flattery.

Leveraging people's strengths not only benefits them but also results in personal and professional growth.

The Power of Not Taking Yourself Too Seriously

Joey Goodkind's book "You Can Do It" promotes not taking oneself too seriously and focusing on goals.

The book is available on various platforms, including Amazon and Barnes and Noble.

Goodkind's message is to enjoy life and take action towards your aspirations.