Hello, I am Yeonmi Sol. Do you have positive or negative thoughts about actions like writing down your goals a hundred times or concepts like The Secret? Personally, I tend to dislike such methods. I believe it's more efficient to spend that time actually doing the work. However, there are likely many people who share my thoughts. After all, many wealthy individuals say that the first step is to imagine that you are already rich. Naturally, we tend to feel resistance to that idea. If simply imagining could turn it into reality, then there wouldn't be anyone in this world who isn't wealthy. However, through the book I will introduce today, The Principles of Those Who Achieve, I learned scientifically why concepts like The Secret can be persuasive.

This is a book, and among the books I have read this year, it is the best one. There is a key term in this book: RAS, which stands for Reticular Activating System. So, what does this RAS do? The RAS acts as a gatekeeper in our brain. Almost all information coming in through our sensory organs, except for smell, passes through this RAS before entering our brain. It is said that this gateway filters the information. Our brain does not absorb all the information we encounter; instead, it allows in only the information that is necessary and suitable for us while filtering out information that is distant from us. This is important because it helps our brain avoid becoming overwhelmed and prevents us from feeling stressed, allowing us to maintain our daily lives. During my school years, there was a senior I liked. We went on a group retreat with our church, and when the groups were formed, I ended up in the same group as him.

The older brother is talking in the bathtub with those friends, but at that moment, all my attention is focused on that person who is physically far away from me. It's as if my ears are wide open, and every time he speaks, his words resonate deeply with me. Have you ever had experiences like this? For instance, if I want to change my car, as I walk down the street, I notice that all the cars I see are just that one car I want. I'm sure you've easily experienced this phenomenon. This is exactly what the RAS (Reticular Activating System) does. Therefore, the authors suggest that if I have a goal I desire, simply thinking about that goal is the biggest first step and opens the door to getting closer to it. Today, I would like to share with you some parts of the book that I found particularly moving.

First, the first part is on page 56. Let's aim for something that truly catches the eye; let's not settle for the somewhat better options that come our way. As I read this paragraph, I felt a strong pang of realization. I thought to myself, Ah, one of the reasons I made my poverty a habit in the past was because of this. The most frightening aspect of such poverty is that it can completely subordinate a person to that state. It makes one feel like they are someone who cannot buy anything, someone who cannot move on to the next stage. There were times when my self-esteem was eroded by this feeling, and I believe that poverty played a significant role in shaping who I am. I didn't pursue what I truly wanted, what I truly wished to do, or where I truly wanted to go. Instead, I settled for the best among the things I could do. My life became one of choosing not the best, but the second-best options.

Before I knew it, I had developed habits that filled my life. I found myself trapped in negative situations, and there were moments when even my dreams became impoverished. I acknowledge that my environment is poor, but I absolutely cannot accept that my dreams should also be poor. On page 89, the last line of the text resonated deeply with me: As long as I am not afraid of my dreams, there is no such thing as a dream that is too big. Seven years ago, I took Roy to the showroom, fed him there, and managed an online shopping mall. In fact, seven years later, there isn’t much difference between then and now. I didn’t study marketing through a master's or doctoral program during that time. The biggest difference is that now I am capable of what I can do.

I don't limit the boundaries of work. I can do it; why can't I? There's already a theory that someone has established. Then I can do that too. However, the starting points are different. So I need to find something I can start from this point and move step by step to the next stage. I think that’s the biggest difference for me right now. While reflecting on this, I came across the sections on pages 116 and 117. Ignoring the changes in the world has become a sad trend among the older generation. They call it foolishness to look at food photos that others post on social media. They ignore the changes in the world, and as a result, they have lost the ability to engage in new areas and interesting fields, as well as the ability to communicate with their children. Let's not live in the past; let’s take responsibility and upgrade ourselves. Have you heard that saying? I don't remember the exact age, but after turning 32, people stop listening to the latest songs.

I don't, but I empathize because I also listen to 2000s pop music all the time, thinking that pop music really peaked in the 2000s. When I turned 32, I was really struck by that thought, and without even realizing it, I started intentionally listening to the latest top songs on Melon. People seem to inherently dislike change and have a strong tendency to resist it, but I started to feel that this was gradually making me stagnant in my life. When TikTok first came out, how did you all feel? I thought, Oh, that's just a platform for kids, and I dismissed it and couldn't accept it. However, those who quickly recognized that change and became TikTok creators are now creating incredible opportunities and wealth within that space. The next highlighted part is on page 150.

It was about self-image. Self-image is how I perceive myself. It may not align with reality and may differ from the ideals I desire. When I continuously reaffirm others' assertions about me, that shapes my self-image, and my self-image creates a corresponding reality. I have experienced this to a significant extent, and you all have already witnessed that process. What I mean is, I set it up so that others would call me the wealthy sister. I had that thought in mind. In fact, at that time, I wasn't a wealthy sister. Initially, I wanted to become a wealthy sister, and from that moment on, many people began to call me the wealthy sister. As I kept hearing that from others, it gradually became another aspect of my self-image. Then, I continued to work on myself to truly become the wealthy sister.

After honing and polishing myself, I had no choice but to grow into a person who challenges something new and achieves results. It seems very important how I position myself and how others perceive me. I would like to share a story that provided me with great insight. It is on page 158. An Indian grandfather said to his grandson, The human heart is a battleground for two wolves. One wolf is anger, jealousy, greed, resentment, inferiority, lies, and arrogance. The other wolf is goodness, peace, hope, joy, love, humility, kindness, empathy, and truth. After thinking for a moment, the boy asked, Which wolf wins? The old man quietly replied, The one you feed. I encourage you to take some time to deeply consider which side you are feeding.

I hope it works out. The next underline of mine is on page 251. If I believe my idea will succeed, I should not give up until there are no more methods left. I should communicate my thoughts and plans and seek help. I won't give up until I've tried everything. Even if I have to travel a thousand miles, taking the first step is the hardest. I should only think about what I want. I must not let negative possibilities overwhelm me and give up on my true intentions. Actually, this is something I want to say to myself right now. While creating Flick, I found that there are so many difficult aspects. The scale and method of this project are vastly different from what I built as a one-person business on my Instagram market. There were many challenges that felt beyond my capabilities. During that time, I had various thoughts. I would motivate myself, but then I would also wonder, What am I doing? Am I even taking care of myself?

There were moments when I really regretted starting this work, thinking, Why did I even begin this? However, during those times, I often thought that I should have given it my all, and that it would have been much bigger than what I had imagined. I had this very self-centered thought that if I shared what I wanted to say, the people who needed to hear it would come, and someday, this message would shine. Ultimately, I realized that in order to express what I want to say, I need to say what people want to hear. I understood that I must have the insight to see the products that the market desires and what people want. 

I believe that chapters 14 and 15 of this book are really the core. The authors, this couple, show how fiercely and diligently they lived to achieve what they wanted, especially in chapter 15, which illustrates this very well.

While reading Chapter 15, I felt that if children are like this, then they really can't help but succeed in whatever they do. I hope that everyone, including our fellow viewers, can also experience the many insights hidden throughout this book. So, if you have this book or have already read it, please leave a comment about which parts or sentences you found particularly good. This way, we can make this video even richer. Next time, I will come back with good books that have given me many insights. This has been Yeonmi Sori. Goodbye.

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성공한 사람들에게는 특별한 원칙이 있더라고요

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