Steve Jobs - The Lost Interview (11 May 2012) [VO] [ST-FR] [Ultra HD 4K]

TVArchive

First experience with a computer at age 10, discovering its power and mystery.

Use of a rudimentary terminal at NASA, programming in Basic and Fortran.

Call to Bill Hewlett at age 12, get parts and a summer job at Hewlett-Packard.

Discover the Hewlett-Packard 9100, the first stand-alone desktop computer.

Meeting with Steve Wozniak and collaboration on projects.

Creation of Blue Boxes and first steps in entrepreneurship

Discover a new way to make free phone calls, thanks to an article on Captain Crunch.

Construction of a device for making free long-distance calls.

Lesson learned: ability to control multi-billion dollar infrastructures with a small device.

The Apple I is created out of necessity to have access to a timesharing system.

Apple's development and Mike Markkula's role

Work on the Apple II, ambitions to create a turnkey computer.

Search for an investor and meeting with Mike Markkula.

Investment by Markkula and refinement of the Apple II concept.

Successful launch of the Apple II at the Computer Fair.

Business management and Steve Jobs' philosophy

The importance of questioning usual practices and seeking to understand the inner workings of the company.

The importance of learning to program to develop thinking skills.

Reflect on wealth and its relative importance to the company and its products.

Visit to Xerox PARC and influence on Apple's development

Visit to Xerox PARC in 1979, discovery of the graphical user interface.

Analysis of Xerox's failure, linked to a lack of leadership and product understanding.

IBM threatens Apple and underestimates its widespread support.

Difficulties integrating the GUI concept within Apple.

Analysis of the mistakes made by fast-growing companies.

A pebble-polishing metaphor to illustrate teamwork and the polishing of ideas.

Focus on talented people and create a high-quality team.

Apple's departure and analysis of the situation

Departure from Apple in 1985, following conflicts with John Sculley.

Crisis in the industry and lack of leadership at Apple.

Differences in vision and execution between Steve Jobs and John Sculley.

Analysis of Apple's situation in 1995, considering the company on the verge of extinction.

Comparison between Apple and Microsoft, highlighting the lack of taste and soul in Microsoft products.

Microsoft's strengths: opportunism and perseverance.

Criticism of Microsoft's culture, compared to McDonald's.

NeXT and a vision of the future of computing

Introducing NeXT and its role in software innovation.

The importance of object-oriented programming and its potential.

Forecasts for the next 10 years, including the impact of the Internet and the Web.

The computer as a tool for improving human skills, compared to a bicycle for the mind.