Revitalizing Neglected Urban Areas with Art and Creativity

Life Valley, a hostel in Sokcho, revitalizes neglected streets with murals and modern spaces, aiming to inspire and bring positive change.

### Revitalizing a Neglected Street in Sokcho: The Story of Life Valley
* 🏞 Life Valley is a hostel in Sokcho, South Korea, that aims to **revitalize a neglected street** in the downtown area.
* 🎨 The hostel's brand color is **hot pink**, which is reflected in the murals and overall design of the space.
* 🌆 The surrounding area has seen new cafes, bookstores, and restaurants opening up, creating a **vibrant atmosphere**.
* 🛋 The hostel offers various spaces for communication, activities, and gatherings, attracting a **large number of young people**.
* 🌍 The owners, who love traveling, have decorated the space with **souvenirs from various countries**, creating a **unique and inspiring experience** for guests.
* 🎭 The transformation of old buildings into modern, cozy spaces has been a key part of the **revitalization efforts**.
* 🎨 Murals have played a significant role in **beautifying the area and attracting visitors**, with locals even showing support during the painting process.
* 🏨 The hostel is part of a larger vision to not only **succeed as a business** but also to **contribute to the overall revitalization of the neighborhood**.

Here at the hostel's main base, there is a hanok classic on the side, and if you go up the alley, there is a sweet potato long. We opened this classic first in 2018, and from the third year, pretty cafes, bookstores, and restaurants have started to come in the surrounding area. Ultimately, what we love is communication, activities, and a large number of young people. I think there are various things that can be based on this communication in the future, and I am looking forward to my future. Leaving the tired life of the city, I came to the local area and found new opportunities. Rather than just wanting our space to do well, I want to revitalize this neglected street and downtown area. I want to try various contents and spaces together.

I'm running Life Valley. The brand color of Life Valley is hot pink, so the murals are all pink. Originally, this place was just a gray cement wall, but we painted it pink like a cozy space. The kids' names are Pumphia. Isn't this alley cozy? It's just like that, but it's delicious here. This mural is also a popular spot for taking lots of certification photos. It's cute. When we were painting this mural, the grandmas and grandpas sat here and even made coffee for us, showing a lot of affection towards us, saying, Young people are working hard. I remember that. There are quite a few places like this in Sokcho. There are many streets that are old and not activated, but I think it would be great to fill them up like this. By drawing murals like this, we can decorate hidden places in drawings.

I think it's a good place because there are many streets where people's footsteps are disappearing, and I felt a little sad about it, but I think reviving such things will have a positive effect. If you come out here and take a look, there's a sign that says Sweet Potato House that has been there since old times. This space used to sell makgeolli and rice, but now it has been transformed into a modern interpretation as a concierge center. We have remodeled it modernly, and it has been reborn as a cozy space in pink and green. So many people use this space as a place for vacations, work, and enjoyment. Over there, because we really love traveling, we collected souvenirs from various countries. I think transforming that is a new thing.

I think it will be a very inspiring experience for Haebu, and it seems like a very good experience. Once you go, it's a guest house called Gochumun, which has been open since 2015, and it continues [music] with a very different feeling. The attic room here is called Dorandoran, a space that truly embodies the romance of an attic. One, two, three [music]. It's something like erasing our past altogether and starting something new, but I think it's also very important to write a new history based on the past. I like creating these kinds of streets, so that's why I participated in this program. So, how about trying out such a project in the future? It seems really cool to revitalize a deserted place. One, two, three [music].

Sketch your life! 속초 소호거리를 소개합니다 │ 로컬브랜드투어 하루ON종일

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공사장TV

The Transformation of a Neglected Street into Life Valley

A neglected street in Sokcho has been transformed into Life Valley, a vibrant space with a hanok classic, sweet potato long, and pink murals.

The area has become a hub for communication, activities, and young people, revitalizing the downtown area.

Life Valley aims to continue growing as a cozy and delicious space, offering opportunities for the community and visitors.

The Transformation of the Sweet Potato House into a Modern Space

The Sweet Potato House, known for selling makgeolli and rice in the past, has been remodeled into a modern concierge center.

The space has been transformed into a cozy and vibrant area, now used for vacations, work, and leisure.

Additionally, the house now features a collection of souvenirs from around the world, offering a new and unique experience.

Revitalizing Deserted Spaces: The Gochumun Guest House Experience

Gochumun Guest House, open since 2015, offers an inspiring and romantic experience in the Dorandoran attic room.

The guest house aims to create new history based on the past and revitalize deserted places, providing a unique and different feeling for visitors.