So, this is a bit different from just being annoyed; this is a genuine feeling of anger rising up. I registered my business on July 7, 2019, so it's been six years now. Over these six years, and even now, I've faced situations that make me want to curse, starting from wholesale issues to difficult customers, incidents, delivery mistakes, and stock shortages. There have been bad experiences as well as good ones, and a lot of emotions are mixed together. It reminds me of the recently released movie Inside Out, which portrays the various emotions in our minds. Those emotions influence our actions and help us grow. So, today's communication content is titled Inside Out of Online Business, reflecting the various emotions we feel while running a business. I've experienced a range of emotions, and I'm sure the business owners have felt the same.

There must be various emotions, and today we are going to share them with each other while getting motivated through this content. Let's get started right away. I'll ask the first question. The first question is: When was the moment you felt the most joy while running your business? The key point here is that there are many moments of joy, right? Among them, can you share the very first moment you felt joy? For me, it was definitely the first order. I was so thrilled at that time that I shouted and called my mom and dad right away. When I achieved a power level and when my net profit exceeded one million won in a day, and when I launched a main product—wow, I felt really great during those times. Alright, the second question is: What was the biggest moment of joy you experienced?

It's completely different from the first time. As I continue to run my business, there may be updates. One of my greatest joys was when I first achieved the Big Power rating. To be honest, the Big Power rating isn't that significant; it's just a step up from a bronze medal to a silver medal. However, when I transitioned to the Big Power rating, I found myself tearing up. It felt truly rewarding, especially when I hired my first employee and was able to pay salaries without delay. The feeling associated with the Big Power recognition is genuinely different. Those who have experienced it will understand. Now, as we entered 2023, things have changed for me. As I keep running my business, I find that I'm starting to make money. When I used that money to acquire assets, I realized that this achievement is a real accomplishment in capitalism.

Instead of just saying that we make a lot of money, we actually use that money to buy assets, whether it's a car or a house. The joy that comes from those moments is truly fulfilling. I believe that those of us in business feel a sense of happiness when we experience that achievement. Now, let's move on to the third point: what are the small joys we feel in our daily lives? This is also a small joy, often referred to as small but certain happiness. For me, it’s when I test a new business strategy. When that strategy leads to immediate orders, I feel really good. There’s something satisfying about discovering strategies a bit faster than others. Also, when photos turn out well or when orders come in daily, it feels great. When the previously unresolved issues are finally sorted out, that brings a lot of joy. I can sleep peacefully without worrying about customer service, and my manager and I often talk about this.

There's a story to tell. I've entered all the invoices and completed the shipping process, but there has never been a time when the shipping preparation was at zero. If this could just be managed well, I think running a clothing shopping mall would be much more feasible. Just think about a clothing shopping mall without any mis-shipments; how sweet would that be? But even if that's impossible, when I receive the Naver order notifications every 10 minutes, it's all quite similar. Now, let's move on to anger. When do we feel anger? First, do the CEOs have their own points that trigger their anger? It's like a kind of outburst button, right? Are there specific points of irritation for the CEOs? There must be times when you feel like a product is definitely going to take off, you've planned the detail page really well, and the keywords are perfect, but as soon as you launch it, you get negative feedback. How does that feel?

It's sold out. They said they won't proceed anymore. At times like this, it's easy to get really angry. This is different from just being annoyed; it truly ignites a sense of rage. Many people experience this when they order five items and four get canceled. They place multiple orders, only to cancel and request a full refund. Canceling is unpleasant, but it can happen, while refunds can lead to excess inventory. 

For business owners, it’s frustrating when you've put a lot of effort into creating a detailed product page, only for a competitor to steal everything. That’s when the frustration really hits. Taxes can also be a source of stress, especially for those with employees, as they can sometimes add to the frustration. So, the next question is: how do you usually cope when you're angry? I...

I still haven't been able to find this. Is there anyone who can help me? Taking a walk, going for a drive, chatting, taking deep breaths, and zoning out—honestly, I haven't found any particularly effective methods. However, there's one undeniable fact: with time, things get better. There are truly absurd and frustrating points in our business. No matter how much I try to put myself in someone else's shoes or take deep breaths hundreds of times, there are moments when I just can't shake off the anger. But as time passes, I find that it gradually gets better. Still, I haven't quite figured out how to manage my anger. When I'm angry, I get angry. Now, let's move on to the next question. This time, let's transition from anger to sadness. The next emotion is sadness. Everyone, please get some tissues ready. Is there anyone from the representatives?

Have you ever wanted to give up on your online store? What was the reason? For me, I don't feel like giving up on my online store at all now. However, in the early days of my online store, when the weekend came around from Friday to Sunday, I would check Smart Store after the weekend, and there would be just one order. At that moment, I really wanted to give up. No matter how much time had passed over Friday, Saturday, and Sunday, seeing only one order made me question if I was on the right path. I started this for my family, but I couldn't spend time with them. When I went to work in the evening, my child would say, Dad, see you tomorrow. It was hard when debts started piling up. It seemed like everyone else’s online stores were doing well, while I felt stuck in the same place, falling behind. I didn’t want to give up, but with such little capital...

Money can be really tight, right? I've been there too. You try to cut costs here and there, but there's still nothing left. I had set my margins wrong. For example, I was selling something worth 10,000 won for 17,000 won, with free shipping. At that point, I thought about giving up. Because as a person, you need to see results that support your efforts in order to keep going, and when that doesn't happen, it gets tough. 

So, the next question is: what do you currently find most daunting? If I were to guess, I think for you as business owners, the uncertainty about the future must be the most overwhelming. I feel the same way. I'm currently preparing for autumn products, and I worry about what will happen if the response isn't good. As a beginner, I try to confidently conduct fittings, but while analyzing competitors or the market, I hit a wall. However, I have a lot of experience in business.

However, the walls in a clothing shopping mall are at a height that can be somewhat overcome. Honestly, it's not like we're dealing with the semiconductor industry or selling electronics; it's just a clothing shopping mall, so I think that height of the wall is acceptable. I feel like everyone is experiencing a sense of helplessness and sadness at similar points. So, moving on to the next question, what do you regret the most about running your business? What is the point you regret the most in your shopping mall business? Recently, I've been regretting not outsourcing logistics. I regret that I didn't take aggressive action when I had a little bit of money and started late. Also, I regret turning my personal Instagram account into a shopping mall account. At that time, I didn't realize the importance of social media.

I just made it, but I think if I had created a new account, it would have had a greater impact. I started hiring employees because things were going well, and I also started as a partner. However, just a week after starting the partnership, the person I partnered with ran away, saying they couldn't continue. At that time, I thought it was a huge trial, but looking back now, I can't say it was a stroke of luck. The truth is, while profitability and sales can increase significantly, it seems really tough to endure until that point. I might regret the partnership. When considering a partnership, I often search on YouTube for the pros and cons of partnerships, thinking about whether there could be issues. However, there are always counterexamples to consider.

This is just a personal thought, but I think partnering in business doesn't make much sense, especially in industries like commerce. However, if it's about selling a service or running a business with high added value and margins, that could be fine. But commerce just doesn't seem right to me. So, in this question, I want to mention something. It seems that everyone can make mistakes and feel regret at some point. However, the key point is that we should use those experiences as a stepping stone to avoid making the same regrets in the future. Now, I have one last question for the CEOs: When was the saddest moment in your business journey? I remember my saddest moment well. My parents, as well as I, have always been very healthy. But one day, I received a call from my father saying that my mother had collapsed.

At that time, the diagnosis was heart failure. They said I needed immediate surgery, and they mentioned that if something went wrong, it could be a serious issue. Hearing that made me really sad; it felt like the sky was completely collapsing. I was very upset. While not everything I do is for this reason, a major motivation for me in working hard and earning money is to ensure that my entire family can have some economic freedom in this capitalist society. However, if I hadn't achieved that freedom and my mother had passed away, it would have taken away a huge motivation for me. That would be incredibly sad. I was very upset, but fortunately, she is doing much better now, which I am really grateful for. When I was distancing myself from my friend, my husband was the one earning money.

It's true, when you ignore it, representatives, you can reflect on the various emotions you feel, and from that, you can gain insights on how to live moving forward. I hope that by observing the emotions and lessons that other representatives experience, you can find motivation. In the future, it's important to regularly analyze not only your shopping mall but also yourself. This is crucial because it might seem trivial, right? However, in this business, planning and marketing skills are very important, but first and foremost, your mental state needs to be stable. It's essential to maintain a balanced mindset for a long-lasting career. That's what I wanted to emphasize. Now, let's conclude today's content here.

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