Shopify's Growth: Enterprise Clients and International Expansion

Shopify is successfully attracting enterprise clients and achieving significant international growth, particularly in Europe.

### Shopify's Growth Trajectory: Expanding to Enterprise Clients and International Markets
* 📈 Shopify experienced significant growth in the last quarter, with GMV increasing by **24% to 69 billion** and revenue rising by **26% to 2.2 billion**, while free cash flow margin expanded to **19%**.
* 🌍 The company is attracting a diverse range of merchants, including major brands like **Hanes, On Running, Off-white, and Victoria's Secret**, demonstrating its capability to **support large businesses in global markets**.
* 🇪🇺 International GMV growth outpaced North America, showing **over 30% year-on-year growth** in Q3, with European GMV specifically rising **over 35%**, led by markets in the UK, Germany, France, and the Netherlands.
* 💰 Shopify's marketing strategy has shifted to focus on enterprise clients, investing **over $300 million quarterly** to drive ROI-driven results, with a strong emphasis on an **18-month payback period**.
* 🏢 The B2B segment is also thriving, with B2B GMV growing by **over 145% year-on-year** in Q3, marking **five consecutive quarters of triple-digit growth**.
* 🛍 Shopify is evolving from a platform for small businesses to a **unified retail operating system** that supports both large and small brands across all service areas, including offline sales, which **rose by 27% year-on-year**.
* 🔧 The company remains focused on equipping its merchants with the necessary tools to succeed regardless of potential economic challenges, continuing its commitment to **support businesses through changing administrations**.

Shopify's Enterprise Growth Momentum

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Shopify's Growth and Shift to Enterprise Clients

Shopify experienced significant growth, with GMV up 24% to $69 billion and revenue up 26% to $2.

The company is attracting a diverse range of merchants, including major global brands, with 16 Enterprise launches in the last quarter.

Shopify's international expansion is also notable, with a focus on making it easy for merchants to sell globally and a strong presence in markets like Germany and France.

Shopify's European GMV grew over 35% year on year in Q3, led by the UK, Germany, France, and the Netherlands.

The company has increased its international merchant base by 36% and is successfully expanding its enterprise focus.

Shopify's marketing strategy is ROI-driven, with a scientific approach to spending and a strong emphasis on experimentation and results.

Shopify's growth in B2B sales was driven by existing merchants' demand to sell wholesale, leading to a 145% year-over-year growth in B2B GMV by Q3.

The platform has also attracted B2B-only exclusive merchants and is now powering large, complex, multi-location businesses.

Overall, Shopify is creating a unified retail operating system for brands to sell across all service areas, while also adapting to potential future challenges like tariffs.

The administration's role is to provide merchants with the necessary resources for success.

This commitment has been ongoing for over two decades and will continue in the future.

The focus is on equipping merchants to handle any challenges that arise.