Impact of Dishwashing Theory on Self-Employment Trends

Self-employment related to dating is struggling due to declining romantic interests among Generation Z.

### The Decline of Romantic Relationships and Its Impact on Self-Employment in South Korea
* 👋 The video discusses the theory of self-employment in relation to the **dishwashing theory** and the **changing dynamics of romantic relationships** in South Korea.
* 📉 In 2021, the dishwashing theory emerged, leading men in South Korea to **stop spending money**, which significantly affects **self-employment opportunities**.
* 💔 A survey by the University Tomorrow's 20s Research Institute revealed that Generation Z ranks romantic partners as the **second most unnecessary aspect of life**, indicating a **lack of interest in relationships**.
* 🎬 The number of moviegoers **plummeted from 220 million in 2019 to just 100 million in 2023**, reflecting a broader decline in dating-related activities and venues.
* 💔 The decline in romantic relationships has led to a **decrease in dating expenses**, impacting industries reliant on couples, such as casual pubs and inns, with **significant drops in patronage**.
* 💡 In contrast, marriage brokerage firms are thriving, with Duo's revenue increasing from **28.7 billion won in 2019** to **40.3 billion won in 2024**, despite a decrease in marriage rates.
* 📊 The video emphasizes that the **past marriage culture will not return**, and both young people and those in self-employment related to dating are facing **tough challenges**.
* ⚠ The speaker advises caution for those considering self-employment in this sector, as the **current economic climate and changing social dynamics** pose **significant risks**.

### The Impact of the Dishwashing Theory on Self-Employment
The dishwashing theory, which emerged in 2021, has influenced men's spending habits in South Korea and is expected to impact self-employment ventures. Data from the University Tomorrow's 20s Research Institute reveals that Generation Z lacks interest in romantic relationships, with partners and lovers not ranking in their **top three priorities**. This shift in priorities has led to a **decline in traditional dating activities** and a **significant drop in moviegoers** from **220 million in 2019 to 100 million in 2023**.

### The Decline of Audience Numbers and Romantic Relationships in South Korea
Audience numbers have dropped to **55% of 2019 levels**, with South Korea experiencing a more significant decline than other countries. The decrease in romantic relationships and changing expectations around dating expenses for men have contributed to this trend. Additionally, there has been a **substantial decline in venues** that couples used to frequent, such as casual pubs, beer pubs, and inns.

### The Changing Landscape of Dating and Marriage
The number of people not dating has increased, while marriage agencies are thriving, with Duo's revenue rising from **28.7 billion won in 2019 to 40.3 billion won in 2024**. The client base is primarily women seeking upward marriages, leading to **significant spending on these agencies**. Despite the agencies' growing revenue, the number of marriages in South Korea is decreasing, highlighting an **ironic disconnect between the two trends**.

### Conclusion of the Video
The video is coming to an end. The speaker expresses gratitude to the audience. **Thank you for watching.**

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