Secrets to Running a Successful Black-Owned Business

Black-owned businesses can thrive by embracing their mission and fostering a supportive team culture.

### Secrets to Building a Successful Black-Owned Business
* 💼 Running a multiple seven-figure Black-owned business involves a **deep commitment to serving the Black community** with **passion and purpose**.
* 🎯 A clear mission is essential; the goal is to work with **57-figure to 59-figure Black-owned companies** by 2030 to create **significant impacts within the community**.
* 🤝 Developing a strong team culture is crucial, where employees feel **understood and valued**, fostering an environment that promotes **mutual success**.
* 📦 It's important to recognize that Black-owned businesses may face unique challenges, including **heightened scrutiny and different standards** compared to other businesses.
* 💪 Despite these hurdles, the work done in Black-owned businesses is **impactful and meaningful**, proving that **perseverance is key**.
* 🌍 The influence of Black-owned businesses extends beyond just profits; they **set new standards** and **attract top talent dedicated to serving their community**.
* 📚 For those aspiring to grow their Black-owned business, subscribing for more insights and accessing resources like "**Traffic, Sales, and Profit**" can provide valuable guidance.
* 🚀 Embrace these secrets to not only thrive but also to **uplift the community and create lasting change**.

Here's a secret to running a multiple seven-figure Black-owned business. One of the most consistent questions I get is, Lamar, like, what is it about your business that you run a business that caters specifically to Black entrepreneurs? You serve Black folks specifically and with all of your heart. No shame in it, no shame in the game, right? This is what you do. This is what you're about. This is how you show up every single day. And people ask me, Should I do that? I want to do it, but I'm afraid to do it. I don't know if I can make a living. I don't know what people think about me. And have all these thoughts inside here. Well, here's several things I want to make sure you know. Number one, we have to have a mission. And we talk about our mission. We drive our mission home. We get our community, and not just our community, but most importantly, our team galvanized around the mission. Even internally, we have a little shortcut that we use when we talk

about the mission 550 and 5. We say our goal by December 31st, 2030, the end of the decade, is to work with 57-figure black-owned companies, 58-figure black-owned companies, and 59-figure—that's a $100 million-a-year black-owned companies we work with to help grow to those levels. If we can do that, we feel like we will have a major and massive impact on the black community. So when we go to hire, we're getting people that when they hear that message, they get excited about it, and it excites them to want to get up and show up to work every day as their best self so we can hit the goal. The next secret is you have to develop a team culture. Now the thing that's amazing about running a black-owned business is that so many times, right, individuals that we talk to, individuals that we interview, are used to being in cultures of companies that they're in, but it's the wrong type of culture. It's a culture where people are looking at you like you're crazy. It's a

culture where people don't understand who you are, what you do, or the background that you come from. It's a culture where people think it's okay to touch your natural hair, but here is different. So, we have a culture where we bring that in, and we say, Hey, you know what? This is who we are, and this is who we serve. We have a culture where we say, Hey, we want to be successful, but we want you to be successful too. We have a culture where we care about the people, people to work here, as much as we care about ourselves. And for a lot of you that are watching, this is a goal. You say, Hey, you know what? I work in a place where they didn't care about me. Well, you create a place where people can work for you, and you do all the caring in the world. The next secret is that you have to know that there are going to be hurts. I can't tell you how many times Postal Service man lost a package. They went out to a customer, and the first thing they'll come back and say is, I knew I

never, ever, ever should shot with a black-owned business, and these are black people that are telling us this, so there are some additional hurdles, there are some additional things that we go through. Meanwhile, that same person goes to a Popeye's chicken that doesn't have legs, thighs, or drumsticks every single week. That same person shops at Walmart and hates the Walmart experience, but they don't go to Walmart and say, You know what? I can't stand these white-owned businesses. So again, there are different hurdles, there are different expectations, there is a different standard that we're held to that no one else is held to in the same capacity. But guess what? Everything that we do here is worth it, and I bet that everything that you do can be worth it too. And my last secret I want to share with you is really the secret weapon, and that's the impact that we have as black-owned businesses. When we have a black-owned business, and even to double down that, a black-owned business that caters to the black community, I feel like we can do

anything. I feel like we can serve the best, we can do the best, we can set new standards. Not only do we set those new standards, but then we actually attract the best when it comes to the team. We get to show up every day, know that we're doing the work for people just like you. So, what do you do with these secrets? If you say, Hey, you know what? I want to be a black-owned business owner that grows to multiple seven, eight figures, nine figures, or more, then you need to make sure you A) subscribe to the channel because we got more content, information just for you, and B) we want to make sure you get a free copy of my book, Traffic, Sales, and Profit. Visit the website freetspbook.com, get a hold of it, and don't forget the sequence that I talked about. You can implement it in your business. Begin, get [Music] today.

The Secrets to Running a Successful Black-Owned Business | Lamar Tyler

Traffic Sales and Profit with Lamar Tyler

Running a Successful Black-Owned Business

The speaker emphasizes the importance of having a clear mission, specifically targeting the growth of seven to nine-figure Black-owned companies by 2030.

They highlight the significance of galvanizing the team around this mission to create a positive work culture.

The speaker also notes the unique opportunity of running a Black-owned business, as many individuals interviewed are seeking a more supportive and empowering company culture.

Building a Supportive and Inclusive Culture

The culture described values understanding and acceptance, contrasting with environments where people feel misunderstood.

It emphasizes mutual success and care for employees, aiming to create a supportive workplace.

The speaker acknowledges that challenges and hurts are inevitable, sharing a personal anecdote about a lost package to illustrate this point.

The Unique Challenges of Black-Owned Businesses

Black-owned businesses face additional hurdles and different expectations compared to other businesses.

Despite providing valuable services, they are often held to a higher standard.

The impact of black-owned businesses, especially those catering to the black community, is significant and powerful.

Secrets to Building a Successful Black-Owned Business

The speaker emphasizes the importance of setting new standards to attract the best team and serve clients effectively.

They offer valuable resources for aspiring black-owned business owners, including a YouTube channel and a free copy of their book, "Traffic, Sales, and Profit.

" The speaker encourages implementing the discussed strategies to achieve business growth and success.