Apple's Vision Pro: Potential Changes for Future Success

Apple's Vision Pro headset faces sales challenges, prompting consideration of a cheaper, feature-reduced version to improve market success.

### Apple's Future Vision Headset: Cheaper, Smaller, and More Accessible
* 🕶️  Apple is reportedly shifting focus from the high-end Vision Pro headset to a more affordable version with **fewer features**, expected to launch **next year**.
* 👀  Potential changes include removing the "**eye contact**" feature, switching to **lower-cost display panels**, and offloading some processing to other Apple devices like **AirPods or iPhones**.
* 💸  The current Vision Pro headset is priced at **$3,500**, making it a **niche product for enthusiasts** rather than a **mainstream success**.
* 📉  Sales of the Vision Pro have reportedly dipped, leading Apple to **reduce production** and **reconsider its VR headset strategy**.
* 🔮  Analysts suggest that Apple's approach with the Vision Pro is similar to the early struggles of the Lisa computer, which eventually led to the **successful Macintosh line**.
* 🧠  Apple is expected to integrate **AI features** into future versions of its VR headsets, potentially leveraging its expertise in **machine learning** and **computer vision**.
* 📱  One possible direction is to make the Vision headset dependent on other Apple devices, such as iPhones or Macs, for **processing power and control**.
* 👂  The inclusion of sensors in future AirPods, like **infrared cameras for detecting hand gestures**, could also play a role in **controlling the next generation of Apple's VR headsets**.

the Apple Vision Pro headset landed in stores 5 months ago. Fans cheered, the Curious got demos, the world watched with Wonder, and then everyone stopped talking about it. Reports say sales dipped, and Apple slashed production of the headset, but of course it didn't sell well. This is a personal use $3,500 face computer for watching videos. It will not succeed unless something changes, so let's talk about what can change. Apple needs to make a cheaper version, that means losing features, and we already have a few Clues to what Apple might be doing to cut costs. If Apple is making one more Vision headset, then here's how it could be different. I'm Bridget Cary, and this is one more thing. The Vision Pro headset that launched on February 2nd might be the last Super high-end model that we see for a while. Apple has reportedly told at least one supplier that it has suspended work on the next iteration of its Pro headset, and instead it'll continue to work on a more affordable Vision product with fewer features now.

this cheaper headset is expected sometime next year. What does a Noto Pro Vision Pro look like? There are four areas where Apple could switch things up. Let's start with the eyesight feature. It's the illusion of having your eyes appear on a screen. Now, to the outside world, this is a signal that you can see the people around you. And yes, it makes the Vision Pro visually unique, but it's a parlor trick. It's not really your eye. It's the Persona animation, a digital character that's playing on a screen, and it gives the illusion of depth. Now, maybe there are other ways that you can indicate to someone that you can or cannot see them. Like, here's a concept: talking to the person and ask if they can see you. Inside the Vision Pro, there is a high-end display called micro OLED. It's one of the things that helps Apple's headsets stand apart from cheaper headsets from Valve and Meta. And it's the kind of tech that's in some of the best televisions you can buy right

now it's arguably the best part of the Vision Pro. But one report suggests Apple might be making a compromise here. A report from the Korean news outlet, the Elec, says Apple is looking to see if Samsung or LG can make larger panels with a lower resolution. It's reported that Sony supplies the current display tech. Now, I wouldn't want Apple to downgrade the display inside because if you're going to put a TV on your eyes, it better be the best TV. But it sounds like this is a big way to save on cost if you can get a good picture and your eyes might not notice that big of a difference. The Vision Pro has a lot of sensors that are tracking motion. But what if some of these features were removed from the headset and instead were part of another Apple device, a device you already own? Let's consider the AirPod. A report from analyst Mingi Quo says future AirPods could include infrared cameras. The point of this could be to detect changes in the environment or to be used to detect hand gestures.

right now, the Vision Pro is controlled with gestures like finger taps, and the cameras on the headset are watching for your hand movements. So what if the AirPods could do the gesture detection instead? The Apple Watch also can detect a double tap of the fingers. Could the Apple Watch sensors sync up to help as a Vision Pro controller of sorts? Of course, it means you better buy an Apple Watch, and you'd have to always be wearing AirPods. It's not ideal for some folks, but it could be a good deal for others. We could take that same concept and apply it to processing power. What if the headset needed to be tethered to an iPhone or a Mac? It's something Bloomberg reporter Mark Gurman says Apple is considering. That way, the Vision Pro can save money on the processing power. If you're going to buy a top-of-the-line iPhone Pro or someday a Mac with an M4 chip, why not have it handle some Vision Pro work? With the phone, you can still walk around. And hey, maybe that's how

Apple can bring Apple intelligence features to The Vision Pro. This is not the end for the Vision Pro. I think a lot of folks expected it to be a rocky ambitious start. Remember though, before the success of the Macintosh, there was the Lisa. The Lisa was not a commercial success, and it was very expensive at the time. But what Apple learned from making Lisa shaped the Macintosh we have today. So, I am sure we're going to see a few visions of the vision, and you know Apple's going to want to put AI into it. AI will be in everything. Hopefully, also the HomePod will get AI, but that's one more thing for another day. Thanks for watching. Catch you next Friday.

Saving the Vision Pro: How Apple Could Make a Cheaper Headset

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Apple's Struggle with the Vision Pro Headset

The high-priced Vision Pro headset had a disappointing reception, leading Apple to cut production and work on a more affordable version.

The company is planning to launch a cheaper Vision product with reduced features, potentially making it more accessible to consumers.

One of the key areas of change for the new headset could be the eyesight feature and the use of micro OLED display technology to cut costs.

Apple's Potential Compromise on Vision Pro Display and Integration of Sensors

Apple is considering using larger panels with lower resolution from Samsung or LG for the Vision Pro headset to reduce costs.

This potential change may not significantly impact the viewing experience, but could be a cost-saving measure.

There is also a possibility of integrating the motion tracking sensors from the Vision Pro into future AirPods, as suggested by analyst Mingi Quo, potentially allowing for environment detection and hand gesture recognition.

Using Apple Devices for Vision Pro Control and Processing

The Vision Pro could potentially use AirPods and Apple Watch for gesture detection, requiring users to have and wear these devices.

Apple is also considering having the headset tethered to an iPhone or Mac for processing, potentially saving money on the device's processing power.

This would allow the iPhone to handle some of the Vision Pro work while still providing mobility for the user.

Apple's Future Plans for the Vision Pro and The Impact of AI

Apple is expected to bring AI features to the Vision Pro, despite its rocky start.

The failure of the Lisa ultimately shaped the successful Macintosh, indicating that the Vision Pro's future may still be bright.

AI integration is a priority for Apple, suggesting that the Vision Pro is likely to see future development in this area.