E-commerce Brand Distribution Strategy for Small Businesses

Struggling in Seoul, the speaker started a photography community and a hanbok rental business in Gyeongju, eventually finding success in brand distribution.

### Struggling with Financial Hardship in Seoul
A man from Gyeongju, living in Seoul for 15 years, faced a financial struggle while trying to run his own investment advisory firm. Despite working part-time and attempting to give lectures on asset management, he had no income for five years, leading to a gradual breakdown of his family.

### Overcoming Financial Challenges to Pursue a New Career
Struggling as a CEO for years, the protagonist's wife encouraged a move to Gyeongju for better opportunities, eventually leading to a shift towards photography and hanbok rental. Despite financial struggles, the protagonist took on a painful month-long photography project to afford a hanbok, eventually exploring fabric options in Daegu for a more affordable solution.

### From Hanbok Shop Success to Online Business: A Journey of Ups and Downs
A determined entrepreneur in Gyeongju started a hanbok rental business with a small investment, rapidly expanding to 10 locations before facing a dramatic collapse during the COVID-19 pandemic. After losing everything, he shifted to an online business, facing challenges with unpaid work and legal penalties, but eventually finding success with Chinese purchasing agency products. Striving for improvement, he invested in a course on purchasing from China, leading to a shift to focus entirely on online sales and the selling of branded products. Despite the challenges, the entrepreneur is determined to base his business decisions on data and continue moving forward.

### Choosing Brand Distribution for E-Commerce
The speaker transitioned from working with Cream to focusing on Coupang's Rocket Growth for a larger market and higher price competition. They have experienced success with bulk registration of De Mango and Coupang's Rocket Growth. The choice of brand distribution offers the advantage of zero fees for Chinese purchasing agency, but it also comes with low entry barriers and potential exhaustion from repetitive tasks. Additionally, brand distribution allows for high margins and the ability to adjust production according to demand, minimizing the risk of inventory burden.

### Strategies for E-Commerce Product Sourcing and Sales
Selling unfamiliar products involves risk, especially with a new brand, but gradual growth is possible. It's important to focus on what sells well seasonally and analyze data from multiple channels for informed buying decisions. Utilizing different platforms and understanding regional preferences can impact sales and pricing strategies.

### Succeeding in the Chinese Product Market
One-day delivery can significantly increase sales of items bought for 40,000 won and sold for 120,000 won, with minimal tariffs due to the FTA agreement between China and South Korea. Utilizing FTAs and the correct HS code allows for efficient and profitable product sourcing. Selling genuine products on platforms like Cream provides a competitive edge, although the market is driven mainly by price.

### Leveraging E-commerce Platforms for Product Sales
Analyzing trading data through familiar charts can provide a great advantage in sales. Services like Cream and Sold Out, as well as Dou in China, offer convenient repackaging and shipping for products. Leveraging platforms like Poison and StarX, along with using the Cream warehouse for storage and sales, can lead to higher selling prices.

### Effective Strategies for Online Product Visibility and Sales
Using specific formats and additional images is crucial for product visibility on Naver and Coupang. Effective tagging and including competing brands and models can help create diverse search traffic. Utilizing trustworthy elements, adding product videos, and using inventory management strategies, such as gradually lowering prices, can improve product visibility and sales. It's also important to consider the impact of return rates on inventory management and to gradually learn and improve sales strategies over time.

### Overcoming Financial Struggles: A Personal Journey to E-Commerce Success
* 💼 After five years of no income, a former asset management CEO found himself at a breaking point, with his family on the brink of **collapse** due to financial difficulties.
* 📚 Leveraging his photography community connections, he opened a hanbok rental shop in Gyeongju, which quickly grew to **10 locations** and allowed his family to **move to their hometown**.
* 📦 Transitioning to online business during the pandemic, he initially struggled with Chinese purchasing but eventually found success through **brand distribution on Coupang and other platforms**.
* 🛒 By focusing on brand products, he was able to **avoid inventory risks and high advertising costs**, achieving sales of **150 million won** through bulk registration and Coupang's **Rocket Growth**.
* 📈 He emphasized the importance of **data-driven product selection**, **understanding seasonality**, and **using multiple channels** to identify popular brands and items.
* 🛍 The speaker highlighted the benefits and challenges of brand distribution, such as **low entry barriers and high margins**, but also the need for **careful product selection and compliance with platform requirements**.
* 🏷 He shared specific execution strategies for Coupang, including **proof of product authenticity**, **SEO optimization**, and **portfolio management** to gradually **expand successful products**.
* 👨 The speaker stressed the importance of **starting small**, adjusting prices based on sales performance, and gradually **building up inventory and product variety** to manage risks and grow sustainably.

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