Village Branding: Leveraging Unique Characteristics for Business Success

Creating a brand that captures the unique elements of a village, fostering community growth and attracting young entrepreneurs.

### Revitalizing Rural Areas Through Unique Business Models
* 🏞 The speaker describes creating a brand that combines various elements of the village to provide a **unique experience**, inspired by the **nostalgia and charm of rural life**.
* 🔄 The business model involves operating a space on the top floor, while other owners in the neighborhood operate the spaces below, creating a **collaborative and community-driven environment**.
* 📚 The area is characterized by many bookstores, which have become a **key feature of the neighborhood** and contribute to its **unique identity**.
* 🏢 The speaker emphasizes the importance of **preserving historical buildings and features**, as they can **attract visitors and add to the area's appeal**.
* 💼 The lack of certain businesses in the area is questioned, with the speaker suggesting that it's important to determine whether there are no businesses because **people don't want them**, or if people don't want them because they are **not available**.
* 🌟 The speaker expresses a desire to **leverage the distinctive characteristics of Gongju for future business opportunities**, highlighting the importance of **understanding and utilizing the area's unique features**.
* 🔮 The lecture leaves a strong impression on the speaker, sparking a **desire to create a brand based on their values** and potentially **implement it in Gongju in the future**.

I also received a notice about 5 years ago, but when I came here, it was so interesting. Every day, I feel like I'm wandering around in that game. Then, when you turn the corner, on a sunny day, there's a grandma sitting in a chair, basking in the sunlight. So, we created a brand that combines various elements in the village to provide an experience of staying in the village. I express it as being lucky, but now there are subtle trends changing, so we catch that and ride on top of it. The space we operate is on top, and the one below is operated by other owners in the neighborhood, like a large theme park or resort with restaurants here and there. Oh, there are many bookstores here. The whole place.

In my favorite space in the neighborhood, where I operate things needed by the villagers, when we work together, cooperate, and coexist, there is a feeling of the whole village growing together. Because of these feelings, young people from outside or young people in the area seem to be changing their minds to stay in the area and try what they want to do in the village. If there is a space that best understands the characteristics of the area or the characteristics of the space, like an anchor core these days, it seems advantageous to start a business there. In the past, it was a place where police stations and public offices were gathered, so there are memories of the past. That's why even though the surrounding stores have disappeared,

However, even though they started with that intention earlier, the medical fees there are expensive. There is such a characteristic. In the area, there are quite a few unexpected things like this, so it is important to consider them carefully. This is a small office, one of the modern buildings built in 1920. Someone must preserve this for it to remain. Then, it must be made useful. If you look at the back, there is a large chimney. It is a chimney that has been there for about 40 years. In the front, there used to be a strange house built in a mix of Japanese and Western styles from the 50s or 60s, with an ondol (Korean underfloor heating) system. There used to be a strange building here, but it's gone now. So, things like this are actually what we see every day, so they may seem unnecessary to us, but when someone comes, they might find it interesting and come back next time out of curiosity.

If you have a fun and environmentally friendly good condition, people feel relaxed when they come and see the meter. There are not many places that have cleanliness and good things. I think Gongju has good conditions in that aspect. The most important thing to prove here is that because there is no space in the area, we need to continue verifying whether there are no people or no space because people do not want it. The first thing to verify was whether there are no bookstores because no one comes to buy books or because there are no bookstores, people do not come. Currently, there are more than nine bookstores overflowing. This place, called Gangi, is a space I created when I first came to the public notice. It is now operated unmanned. [MUSIC] So, it is necessary to continue verifying whether there are no people coming or no bookstores because people do not come, which was the first thing. And now, there are more than nine bookstores overflowing.

It was nice to be able to know and learn in detail about the distinctive features of Gongju. If I ever have a chance to do business in Gongju in the future, I feel like I can leverage those characteristics well. It makes me feel really good to have the advantage of thinking that way. I also have a desire to create a brand through the values I possess in the future. I would like to try that in Gongju as well. It was such a good lecture that it left me with a strong desire to do so.

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공사장TV

Creating a Unique Village Experience Through Diverse Elements

A brand was developed to offer a village-like experience, capitalizing on changing trends and a sense of community growth.

The area operates as a large theme park with various businesses, including many bookstores, fostering a feeling of cooperation and growth within the village.

The space's understanding of the area's characteristics makes it advantageous for starting a business and attracting young people to the area.

The Unique Features of a Small Office Building

The small office building, constructed in 1920, has a mix of Japanese and Western styles with an ondol (Korean underfloor heating) system.

It also features a large chimney that has been there for about 40 years.

The building, known as Gangi, is now home to over nine overflowing bookstores and is operated unmanned, attracting people with its fun and environmentally friendly atmosphere.

Leveraging the Distinctive Features of Gongju for Future Business

Learning about the distinctive features of Gongju has left a strong impression and a desire to do business there in the future.

The lecture has inspired the idea of creating a brand based on personal values, with Gongju being an attractive location for this endeavor.