Short Film "Anchor": A New Theater Experience

Hyundai Motor and Son Suk-goo co-produced a 13-minute film for theaters, drawing significant attention.

### Hyundai Motor's 13-Minute Film Starring Son Suk-goo to Premiere in Theaters for 1,000 Won
* 🎥 The 12-minute and 59-second film, co-produced by Hyundai Motor and actor Son Suk-goo, features a man struggling at an electric car charging station and was shot using **seven cameras attached to the vehicle**.
* 🎞 Director Moon Byung-gon, who previously won the **Golden Palm at the Cannes International Film Festival's short film category in 2013**, helmed the project.
* 🍿 Audiences familiar with short-form digital content are eagerly anticipating the premiere, with some theaters **already sold out**.
* The film is promoted as a "**snack movie**" that can be enjoyed quickly and entertainingly, but the short runtime may leave viewers with **unfinished popcorn**.
* 🎬 The unique attempt of releasing a 13-minute film in theaters for a mere **1,000 won admission fee** is garnering significant attention, and the outcome is **highly anticipated**.

-(Anchor) A 13-minute film will be released in theaters this week. The admission fee is 1,000 won, and some theaters are already sold out. Reporter Kim Kwang-hyun has previewed how this new attempt will be evaluated by the audience in advance. -(Reporter) A man struggling in the dark night at an electric car charging station to catch something. This scene was filmed with seven cameras attached to the vehicle, completing a movie. This movie has a short running time of only 12 minutes and 59 seconds. Unusually, it is set to be released in theaters on the 14th for a mere 1,000 won admission fee. In this movie co-produced by Hyundai Motor and actor Son Suk-goo, he appears as the sole lead actor. -(Reporter) Director Moon Byung-gon, who won the Golden Palm at the Cannes International Film Festival short film category in 2013, took the megaphone. -(Reporter) Audiences familiar with short-form digital content are preparing for the premiere in theaters.

As some theaters are already sold out when trying to make a reservation. -(Reporter) They promote snack movies that can be enjoyed quickly and entertainingly, but the movie may end before finishing the popcorn. -(Reporter) A challenge being attempted for the first time in theaters is drawing attention, and the results are noteworthy. I'm SBS Kim Kwang-hyun. -(Anchor) A step in the competition for artificial intelligence development.

팝콘 다 먹기 전에 '끝'…벌써부터 곳곳 매진 행렬 / SBS 8뉴스

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Hyundai Motor and actor Son Suk-goo co-produced a 13-minute film set to be released in theaters for a 1,000 won admission fee.

The film, featuring a man at an electric car charging station, was shot with seven cameras attached to the vehicle.

Director Moon Byung-gon, known for winning the Golden Palm at Cannes, is behind this unique theatrical release.

The Impact of AI on Movie Theater Experiences

Artificial intelligence is being used to promote quick and entertaining snack movies in theaters, leading to sold-out shows.

This new approach is a first for theaters and is drawing significant attention.

The development of AI is now a key factor in shaping the movie theater experience.