Three Steps to Success in High-Ceiling Industries

Commitment, integrity, and value are essential for success in high-ceiling, results-oriented industries.

### Three Steps to Success: Commitment, Integrity, and Value
* 💪 The journey to success requires a commitment to **hard work** and the understanding that there are **no shortcuts**, with a time frame of **at least 10 years** to see significant results.
* 🏆 Focusing on a **high-ceiling, results-oriented industry** is crucial, as not all fields offer the potential for **substantial financial success**.
* 🤝 Integrity and reputation are paramount; the way you **conduct yourself in small matters** reflects your overall character and influences how clients perceive your **trustworthiness**.
* 💡 Providing value to customers means **genuinely understanding their needs** and **working diligently to solve their problems**, which fosters **long-term relationships** and **repeat business**.
* 📞 An example of this commitment to customer service is when a plumber **proactively addressed a client's issue**, leading to **further business opportunities** despite the initial problem remaining **unsolved**.
* 🚀 The importance of systems in a business cannot be overstated; as you grow, you must ensure that the **quality of service remains high**, even when your team may not match your expertise.
* 💰 Ultimately, success is built on these three principles—**commitment, integrity, and providing value**—ensuring that clients will **remember and return to you for future needs**.
* ⏳ Remember, it’s a long game, and the **effort you invest today will pay off in the years to come**.

Okay, Jabron. We're in front of the Whiteboard again, and if you can see, there's like a steps here. I'm going to give y'all my three steps for Success, kind of a lame business Guru kind of video. Now, I'm going to try to put a lot of information in here, not a lot of fluff. The reason I'm making this video is I have made a lot of money, and there's a lot of things that I did, uh, like intuitively in my career that set me up to make a lot of money, and I'm going to share that with You' now because a lot of these douchebag gurus that I see on here, they're giv all these tips. It's almost like they think there's like some magic password of like things you can say to people to to get business, to get wealthy, and there's like some shortcuts. And so I'm going to, and this is not going to be a fun video for like if you think it's really easy, I'm probably going to crush your dreams on.

this video. Okay, so before I give you the steps, there are some prerequisites to this that I'm not really going to go over too much. Whatever this applies to almost all industries, almost, but it has to be a high-ceiling industry. So, like, what I mean by that is, like, social work isn't in there, you know, restaurant work isn't in there. There's going to be a lot of jobs that, you know, the ceiling isn't very high. Like, even the high-end people don't do too well, okay? So, it's got to be a high-ceiling industry. And then the second factor is it's got to be results-oriented. And what I mean by that is, like, it's not subjective. Like, the results are concrete. So, like, art is one of those things. If you want to be like a craftsman, you want to make, like, some sort of wood thing you sell, that's not a results-oriented industry. That's something that people, it's more like a preference-based thing or like what

people like and you can make money at that, but it's not. I don't know how to make money at that, so that's not what I'm talking about. So, we got to have a high-ceiling industry, results-oriented industry. Okay, so the first step to making a lot of money, and this is again, this is back-of-the-class version. This is, I don't got a rich daddy, I didn't go to college, I may not even graduated high school, I may have a criminal record, no one's ever helped me out, I'm gonna have to do this all on my own with no resources from nobody. This is your method, okay? So, first step, step one, that's here, no shortcuts, no shortcuts, slash commitment, okay? That's the first step, no shortcut, slash commitment. What I mean by that, it's going to take 10 years to make money, no matter what, because again, this is the back-of-the-class version, this is the unproven version, this is that you're going to do it by yourself and you're an idiot, okay? Just like me, so it's no

shortcut, no short cuss, whoops, cuts, no shortcuts in commitment. So, you got to stick with it because I've told people before, it doesn't matter what industry I was in, I would have made a lot of money. I could have went and sold cars, I could have became an electrician, I could have became a welder, I could have got into irrigation, I could have started selling pumps. I would have found a way to make a lot of money because of the I. I accepted there's no shortcuts, and I know it takes commitment. I know I got to commit to this in the long haul because you're not going to be good at anything if you do it for a year or two. You have to do it for a long, long time and become the best at it. Okay, so you need to be focused, have that commitment to no shortcuts, and becoming the best at your trade. And that's going to the reason that's the first step is because you got to understand day one you're making no money. Okay, and like

Your prospects may seem bleak, but they don't matter. It does not matter. We're going to do these three steps, and it doesn't matter if you have a boss. It doesn't matter if you have a job. If you do these three things, you will be so valuable. So, no shortcuts. Commitment. Second step: integrity/reputation. Whoops, okay, and I don't know if y'all can read that. Probably not. I can barely read it, but integrity and reputation, that's the second step. So, always, always remember that the way you do some things is the way you do all things, right? And so, this part here, I just naturally had. I just naturally cared a lot about my customers. I cared a lot about their problems, and I wanted to solve them. I wanted to be valuable to people, and I cared that, like, no matter what, like accountability. I should have wrote integrity and accountability because that way, it's like you don't need anybody arguing with you. You don't ever want to lie if somebody thinks you

up and you did own it. Fix it, make it right, and then all of a sudden, you build this reputation of he's honest. Like, okay, here's an example. On my board over there, I got a job that was $1, 13,450. Okay, sold it. I got my material quote, and we wound up being able to do something a little bit different on this job. And my total cost on that job was going to be like $3,200. Okay, and I sold it for 13,450 or something like that. And I called the lady who, like, the customer of mine, who's this woman. And I was like, Hey, that job we're doing off John Carpenter, I think I can take about 1,500 bucks, two grand off that, 'cause, like, you know, the material's a lot less than I thought. And, like, with us, like, changing the scope a little bit, I'm going to be able to save you money. I didn't have to do that, but because I did that, that shows her that, Hey, this guy's not going to... He's

even when there's nothing forcing me to do that, no one asked me to do that, no one was mad about the price. I felt like it was fair to say, Hey, we're going to do business for a long time. Let me let you know, let me show you that you can count on me, you can trust me. Even if no one's there looking, I'm going to do the right thing. And that builds that reputation of integrity that creates like, You can't get rid of me once I'm your plumber because you know you're not going to be able to get somebody to come out and tell you the truth like I will. You know that the guy that comes out isn't going to, no matter what, stand behind his work. And so if you do that, that makes you invaluable to your customers. Okay, and here is the last step. This is very important. Value. Okay, so what? Like, value is not tricking somebody into paying $800 for a you to work on their angle stop and then you sending them all types of emails and all

types of cheesy marketing that's not value. Value is understanding what the customer wants, what are they trying to get accomplished, right? And then how can you solve that problem? That is seriously it. Seems simple; most people don't get it. Like, a lot of my guys don't get it. Like, I had, um, just as an example, and I'll try to explain this to one of my guys. He was at a clinic in Fort Worth, and they have to temper their water. Their water for, like, their eyewash stations has to be between 70 and 80° for them to be in compliance with their state regulatory, right? And the incoming water from the city was 89°. So, I can't temper the hot water. I can't temper water to below, you know, 80°. If my source water is 89, well, there's not much we can do about that, right? There's not. You know, I went ahead and contacted the city, said like, Is there something going on? What can we do? I got a guy out there, but the plumber I had out there.

Randall, I'll sell him out. He was just like, Yeah, this lady's tripping. They know we can do about it. And it's like, I get it, but it matters to her. She called us to solve this problem. We don't need to come out here and tell her what she needs to care about, what she needs to think is significant. We're here to solve the problem. And so I pestered the City and pestered the city. I kept her updated. I tagged her in every email. I did everything I could to try to solve this problem. And I charged her for this too. Like, this wasn't free, you know what I mean? And I did all that work. And this lady, even though we couldn't solve that problem, she told me. She was like, Oh my God, I have never. I haven't been able to find a plumber that actually cares about our problems, is trying to solve it. She was like, Just seeing how involved you were in this and that it mattered to

you so much is like just great to us. Can you look at this other clinic for me? And she gave me some other work out of that, and that was part of the process. She's one of the practice managers who runs like 50 clinics or like 20 clinics out of like the 120 I'm now taking care of, who was a big part in me getting all this service work for all these clinics because I was trying to provide value. Okay, so none of this is going to happen fast, none of it. Like, guys, I was 23 years old whenever I decided I was going to quit trying to be a rock star. I was going to quit like around and commit to Plumbing. I was 23 years old, and I talked to my wife. I was with her at that point already, and I told her, I was like, Look, babe, I'm smart, I work hard, and like, I'm willing to grind this out, and I think that's going to set me above everybody else in this industry because I'm a little bit sharper, and I'm I'm you.

know my work ethic is second to none. So, like, you know, no one's going to outwork me. And I told her, like, that night, I was like, you know what I'm going to do is I'm going to start working again. I'm going to do four years with this small company. Then I'm going to go do a couple years in residential, like commission-based, to get a lot of money. And then I'm going to go do four years in, like, industrial commercial to, like, really get well-rounded. After about 10 years, I'm going to go start my own company. That's exactly what I did, and it worked out exactly like I planned it to work out. And so, because I never took shortcuts, and I was committed to the job, and I didn't just quit, and I realized it was a long game. I realized that, like, I'm not going to be here in 2 years. I'm not going to be here in 3 years. I knew from day one it was 10 years minimum before I got to where I am.

now and it took longer than that, and I'm smart as you know what I mean. So like it, it's not a quick thing. The integrity and reputation, the way you do some things is the way you do all things, okay? So whenever I started the company up, these came into play. Because all those customers that I got now, guys, I take care of huge swaths of downtown Dallas, very large airline facilities, medical facilities, hospitals, big time like municipal work. I'm doing a bunch of work for, I'm not going to say the cities because I don't want to tie them to me because I cuss and smoke, but like big time. And all that came because these people that I did work for, they knew my integrity, they knew my reputation from before I started, and they knew that the way you do some things is the way you do all things. They knew I wasn't getting the profit off these jobs, right? I was working for another man, and I wasn't getting the profit. I was just getting my paycheck.

but if they called me at 2 a.m., it mattered. I was going to get out there before I even made arrangements for getting paid, and I was like, Nope, I'm coming. I'm your guy. And so, because of that, once I started my company, they knew what they were going to get. They're like, It's probably going to be better 'cause you're the one actually getting the money now. And so, that paid off. Three value is why I'm truly, truly rich now, okay? Because everything started off well. Everything started off well when I started the company, and I had some business because of these two steps and the things I did in my career beforehand. But once I really got going and started to get cruise, I had to figure out how to because no one can do what I can do, right? And like, if you own a company or you're trying to start a company, the guys you hire aren't going to be as good as you. They're just not there or else

they would own the company. They'd be hiring you, right? So, your guys aren't going to be as good as you. So, in order to get that value still to the customer, you have to have systems. You have to think, How can I get a guy that can't do what I can do, doesn't have the experience and the knowledge that I have, but can still give the same quality of service to my customers? And so, like, you're constantly thinking about value, constantly thinking, Would you want to pay this much money for the service you're providing? You know, I did that little video the other day about, like, this flat rate pricing versus my pricing, and I talked about the little six-gallon water heater. Like, we're providing massive value to that customer. We're still doing good, and we're providing massive value, so they're happy, I'm happy, everybody's happy, and that's really the secret. So, this is a long video. I hope there's a lot of information in here for you. Um, I really can promise you, though, if you high ceiling job, high ceiling.

industry result-oriented industry, not subjective. Commit to it. Understand there's no shortcut. It's going to take 10 years or better. The way you do some things is the way you do all things. That integrity and reputation, people remember that, okay? They remember. Add value every time or else these two don't matter because you can do all this, but if it's not worth it to the customer, it don't matter how good you are at this other stuff, you know what I mean? These two things kind of help protect you, you know, as far as giving you the benefit of the doubt, but if you're never providing value, they're never going to call you back. So, 12 minutes, kind of long. Bye.

Poor man’s way to get rich. Not the easy way but it works.

Brass House

Three Steps for Success in High-Ceiling Industries

Success in making money requires a high-ceiling, results-oriented industry.

The first step is to commit for the long haul, as it takes about 10 years to see significant financial gains.

There are no shortcuts in this process, and the journey is often challenging and self-driven.

The Importance of Commitment and Integrity in Success

Success requires a long-term commitment and dedication, with no shortcuts.

Building a strong reputation through integrity and accountability is crucial for becoming valuable to others.

By genuinely caring for customers and going the extra mile, one can establish trust and loyalty, ultimately leading to success.

Building a Reputation of Integrity in Business

The speaker emphasizes the importance of doing the right thing for customers, even when not pressured to do so, to build a reputation of integrity.

They highlight that true value in business comes from understanding and solving the customer's problems, rather than using manipulative tactics.

The speaker shares a personal example of going above and beyond to help a client with a water tempering issue, demonstrating their commitment to customer care and problem-solving.

Commitment to Success: A Personal Journey

The speaker transitioned from aspiring rock star to committing to plumbing at 23, driven by a strong work ethic and determination to provide value.

They planned a 10-year journey, gaining experience in various roles before starting their own company.

The speaker's success is attributed to their long-term commitment and refusal to take shortcuts.

Building a Successful Company: The Importance of Integrity and Reputation

Integrity and reputation played a crucial role in the speaker's success, as they built strong relationships with clients before starting their own company.

The speaker's dedication to their work, including responding to emergencies without prioritizing payment, earned them trust and loyalty from customers.

This foundation of integrity and strong work ethic ultimately led to the speaker's success in building a thriving business.

The Importance of Providing Value in Business

To succeed in business, it's crucial to have systems in place that allow employees to deliver the same quality of service as the owner.

Providing massive value to customers is key to building a happy and successful business.

Integrity, reputation, and consistently adding value are essential for long-term success and customer loyalty.