Online Shopping Mall Success: Essential Marketing Strategies Explained

Marketing transforms customer satisfaction into repeat purchases, ensuring business sustainability and growth.

### The Essentials of Marketing for Online Success: Insights from Experience
* 💼 Many individuals aspire to earn money through online shopping malls, driven by the **allure of greater opportunities** compared to traditional businesses.
* 💡 A CEO with five years of restaurant experience expressed concern about being **stuck at a monthly salary of 3 million won**, highlighting the shift towards **online investments**.
* 📊 Despite his desire to replicate his offline earnings online, he faced the contradiction of wanting **quick success** without the **foundational experience** he gained over the years.
* 🔍 Through personal experiences in founding advertising agencies and working with high-revenue brands, the **importance of understanding marketing fundamentals** became clear, transforming his career.
* 🛍 The speaker defines marketing as "**purchase rationalization**," emphasizing the need for customers to feel **satisfied with their purchases** to encourage repeat buying.
* 📈 He stresses the necessity of **cultivating loyal customers** and the risks of relying solely on advertising without a solid customer base, as this leads to **unsustainable sales**.
* 🎯 To succeed, he outlines five critical steps: **defining the target customer**, **designing the product concept**, **shaping public opinion**, **uncovering purchase-inducing situations**, and **establishing the advertising area**.
* 💡 By mastering these steps, aspiring marketers can **navigate the complexities of online sales and avoid common pitfalls**, ultimately achieving their **financial goals**.

### The Allure of Online Shopping Malls
Many people are drawn to online shopping malls for extra income, influenced by the **growing investment in online opportunities**. A CEO's struggle to transition from a successful offline business to online sales highlights the common desire for **quick financial success**. The speaker emphasizes the importance of **understanding the fundamentals of marketing**, defining it as "**purchase rationalization**" to ensure customer satisfaction and repeat business.

### The Importance of Customer Retention and Effective Sales Strategies
Rationalizing purchases is crucial for repeat business, but the author struggled with this, leading to a **lack of loyal customers**. Without loyal customers, sales become **dependent on advertising**, which is not sustainable. The author emphasizes the need for a **deeper understanding of the target customer** and a **thorough research methodology** to secure profits in a competitive advertising environment.

### Advertising an Athlete's Foot Product: A Shift in Target Audience
The initial perception of the target audience for an athlete's foot product was men in their 50s, but research showed that **60% of the search volume for pedi-cure was from women**, primarily in their 20s and 30s. The popularity of pedicures among younger women, often for **summer sandal preparation**, led to a common issue of **fungal infections due to missed maintenance appointments**. The speaker emphasizes the **importance of sharply defining target customers** for a new brand to gain trust and traction, and suggests **planning and focusing on a specific product concept** for effective marketing.

### Unique Selling Strategies for a Product
The speaker discusses the importance of considering **skin tone** when formulating a product and shares their experience of launching a second product in a competitive market. They used **Instagram seeding** and **creative photo requests** to promote the product, resulting in **significant sales growth**. The speaker emphasizes the need to **revisit marketing strategies** and shape public opinion through **customer reviews and verification** to build trust and satisfy consumers.

### Strategies for Increasing Product Sales
Highlighting customer reviews and sentiments can **boost purchase likelihood**. Publicly sharing data from blogs and social media platforms helps **verify information and establish credibility**. Creating a need for the product through relatable situations and targeted advertising can effectively **trigger sales**.

### The Importance of Advertising Strategy on Different Platforms
Naver's ads are effective for quick searches, leading to **high user turnover**, while Instagram's routine of direct site visits creates a different user dynamic. Key indicators for setting an advertising budget are **CPC (cost per click)** and **CTR (click-through rate)**, with a **higher CTR indicating a more responsive audience**. Understanding the five steps of advertising, from sales to **shaping public opinion**, is crucial for effective marketing and **avoiding financial loss**.

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