The Brain's Role in Eating Behavior and Cognitive Satiety

Studying the effects of weight loss on health, the brain regulates metabolism and decision-making, leading to a unified theory of behavior.

### The Impact of Weight Loss on Brain Function and Behavior
A 5-5% body weight loss has been observed to have a positive impact on brain function and decision-making. The hippocampus plays a crucial role in food memory and decision-making processes. The unified theory of behavior aims to explain all aspects of human behavior, including relationships and eating habits, based on the concept of need and desire.

### The Role of Prediction Neurons in Overeating
Prediction neurons in the DMH region of the brain are responsible for overeating behavior, as demonstrated in animal studies. Research on these neurons has led to the development of neuroscience tools for measuring and manipulating brain activity. In 2005, the role of GP1 receptors in obesity was discovered, leading to the approval of obesity treatments targeting brain waves.

### The Unusual Weight Loss Phenomenon and Research Journey
A 5% weight loss is typically a dangerous sign in new drug trials, indicating potential withdrawal risks and toxicity. The speaker's research journey, spanning over ten years, focused on understanding the unexplained weight loss phenomenon and its connection to obesity and diabetes. Despite predicting the rise of certain stocks and writing editorial commentaries, the speaker regrets not investing in them, highlighting the unpredictability of the world.

### The Impact of GP Medicine on the Brain and Cognitive Satiation
GP medicine is facing skepticism in academia due to its perceived ineffectiveness and the "cocktail effect". Experimental data from a pharmaceutical company is providing objective evidence of the medicine's impact on the brain, particularly the ventral tegmental area. Research is also focusing on the cognitive satiation phenomenon, exploring the experience of feeling full while eating fried food, and the ability to feel full just by looking at food photos, which has been supported by scientific articles.

### The Scholarly Journal "Desire" and the Study of Food Intake
The scholarly journal "Desire" features a paper titled "Imagined Eating," which explores the concept of food intake through a unique experimental method. The paper discusses the idea of self-hypnosis and the role of brain circuits in predicting fullness before eating. It also delves into the proactive inhibition of hunger and its relation to thirst, offering a theoretical and circuitous illustration of the topic.

### The Effect of Reducing Thirst on Cognitive Satiety
Tricking the brain by pretending to drink can help reduce thirst, as proven in a scientific study. The research also suggests that increasing cognitive satiety impacts the peripheral part near the hypothalamus in the brain. A unique experiment involving chicken consumption and sensory stimulation was conducted to measure the feeling of fullness, highlighting the role of savoring without swallowing in determining satisfaction.

### Understanding the Brain's Role in Eating Behavior and Satiety
* 🧠  The brain plays a central role in regulating metabolism and decision-making related to food consumption, with the **hippocampus responsible for food memory** and the **reward system influencing eating behavior**.
* 🔬  A unified theory of behavior, similar to the theory of relativity or quantum theory, is being developed to explain **all behaviors, including eating habits and relationships**.
* 💊  The discovery of "**prediction neurons**" in the DMH brain region has opened new possibilities for **understanding and manipulating eating behavior** through neuroscience tools like neurofeedback and optogenetics.
* 🍽️  Cognitive satiation, the phenomenon of feeling full by simply imagining eating, has been scientifically proven and is being studied for its potential in **appetite control**.
* 🐭  Experiments involving mice and monkeys have provided insights into the brain regions involved in appetite regulation, particularly the **ventral tegmental area**.
* 📊  Clinical trials have explored various methods to manipulate satiety, including the use of **visual cues** (e.g., looking at food photos) and **sensory tricks** (e.g., rinsing the mouth with cold water).
* 🍗  Creative experiments, such as **chewing and savoring food without swallowing**, have been used to study cognitive satiation and its impact on **perceived fullness**.
* 🔮  Ongoing research aims to further understand the mechanisms behind **cognitive satiation** and develop new approaches for appetite control based on **brain activity**.

비만치료제 위고비, 삭센다는 과연 효과가 있을까? 비만치료제의 효과와 원리, 그리고 배고픔 배부름의 과학! (서울대학교 의과대학 최형진 교수 2)

과학의 대중화를 위해 박사급 아재들이 직접 만든, 
될 과학 “안될 과학” 다 만드는 본격 과학 채널

안될과학과 함께 세상을 바꿀 과학자 및 과학기술 분야 전문가+덕후분들을 항상 기다립니다.
과학의 경이로움을 보여주실 수 있는 본인의 연구분야나 전문적인 지식이 있다면,
아래 메일주소로 내용을 보내주세요! 협업 절차에 대해 안내해드리겠습니다. (원고료 지급)

*안될과학 콘텐츠 카테고리
[1] 랩미팅 : 매주 화요일, 목요일 밤 10시 라이브로 진행되는 역수직 과학 토크쇼 (카페 공지 일정 참고) 
[2] 긴급과학 : 하나의 주제에 대하여 방대한 자료와 함께 빠르게, 깊이있게
[3] 초긴급과학 : 긴급과학보다 시의성이 있는 최신 주제를 더 긴급하게
[4] 언박싱사이언스 : 초최신 과학 논문을 언박싱하여 쉽게 설명
[5] 과학자열전 : 과학자의 잘 알려지지 않은 삶과 그들의 업적
[6] 안될과학TMI : 일상의 궁금증을 과학적으로 풀어내는 콘텐츠
[7] 떠날과학 : 직접 현장으로 떠나 전하는 과학 이야기 
[8] 랩무비 : 영화 안의 과학을 다룹니다. 단, 억과주의! 
[9] 게임속과학 : 게임인가요? 과학인가요? 게임속과학
[10] 과학적리뷰 : 무엇이든 과학적으로 리뷰합니다!
[11] 긴급홍보 : 과학관련 주제를 굉장히 빠르게 홍보
[12] 카테고리 없어도 결국 과학과학, 과학은 사랑입니다♡

- 쉬는 중 -
[-] 브이로그 : 일상 콘텐츠. 아재들에 맞지 않는 것 같아 한편 만들고 잠시 중단 
[-] 안될실험 : 과학적인 설명이 가미된 과학 실험 꽁트 콘텐츠. 잘 만들진 않음 

※ 협업 및 비즈니스 문의 : MoreScience2018@gmail.com
