Etsy Holiday Trends: Planning for 2024 Success

Starla Moore emphasizes the importance of early holiday trend analysis for Etsy sellers to maximize their seasonal sales.

### Preparing for a Successful 2024 Holiday Season on Etsy
* 🎄 "Sellers who make six-figure sales during the holiday season aren't planning those products in September and October; they're planning them **right now**."
* 🛍 Early analysis of emerging trends is crucial for Etsy sellers to **make the most of the upcoming holiday season**.
* 📈 eRank reports that the first searches for holiday items typically begin in **July and August**, indicating that shoppers are already looking for **holiday-themed products**.
* 🌿 Sustainable décor is trending, with natural elements like **pinecones and dried flowers** gaining popularity for a **woodsy aesthetic**.
* 🎨 The shift towards **neutral color palettes**, including "**millennial gray**," is influencing holiday décor and clothing choices this year.
* 🕺 Retro themes from the 70s, 80s, and 90s continue to rise in popularity, with **mirrored ornaments and disco ball décor** making a **significant comeback**.
* 🏡 Farmhouse Christmas themes remain strong, characterized by **red and black buffalo plaid** and **weathered wood**, making it a **reliable niche for sellers**.
* 🎁 Personalized gifts are among the **most sought-after items** on Etsy, with opportunities in **custom products that can be enjoyed year-round**.

Yes, yes. I know. It's only August, but the sellers who make six-figure sales numbers during the holiday season aren't planning those products in September and October. They're planning them right now. And if you want to make 2024 your best holiday season ever on Etsy, you need to begin analyzing the trends we already see emerging. For anyone who may be new here, my name is Starla Moore - founder of the Handmade Alpha Academy for Etsy sellers and manager at erank.com, Etsy's most popular SEO tool. And I’m also really, really sick today, so if I sound like Kermit the Frog, I do apologize. Over at eRank, we typically see the very first searches for holiday items and décor on Etsy in July and August of each year, with a steady growth that maintains until November, then dips off in December. So even if it seems early to us, shoppers are already looking for holiday-themed items,

décor and giftable products. Which means getting these products listed as soon as possible is essential to early success. One of my favorite ways to spot trending holiday colors is by exploring Christmas tree trends, which tend to be released around August each year. This is a great way to identify colors and themes that will likely trend across other areas of holiday décor, and even clothing. And today, I've done a bit of the heavy lifting for you with a list of trends and colors to hopefully get you started. Let's dive in. As the world moves toward more sustainable décor items, incorporating natural elements like pinecones, dried flowers, dried citrus slices, and wooden ornaments is becoming increasingly popular around holiday time. For those creating handmade décor, begin thinking of ways you can add a natural touch to your products in order to achieve this woodsy aesthetic. The popularity of the term “millennial gray,” holiday décor, and even clothing have moved in

a more neutral direction this year. Products designed in neutral color palettes like soft whites, creams, and muted tones may be a great option - even for non-holiday themed products. With the rise of 70s, 80s, and 90s themed décor, we've seen a huge rise in retro themed trends over the last 3 years. So if you missed out on the retro Christmas trend last year, there's still plenty of time to take advantage of this aesthetic. This year in particular, mirrored ornaments and décor themed like disco balls have been making huge appearances in most retail stores. And with the popularity of 70s, 80s, and 90s aesthetics still on the rise, this is another trend that we'll likely get to enjoy for a few more years. It’s been 6 years and counting - and farmhouse Christmas themes have maintained a high level of popularity across most industries, incorporating styles of red and black

buffalo plaid, faux fur, galvanized metal, and weathered white wood. This is an industry I consider to be quite safe for most businesses looking for a niche to dedicate themselves to since it's a trend that I don't see disappearing anytime soon. Not to mention, the overall farmhouse aesthetic ties back to an entire lifestyle, making it possible to create products for nearly any industry. For those who long for a more traditional themed aesthetic, we’ve seen a consistent rise in what is being referred to as traditionalist Christmas, which incorporates nostalgic styles and colors with classic items like holly, ribbon, and pops of gold. So if you're someone who prefers a more classic holiday styling, you may begin to see trending décor this year that is more akin to the colors and styles we all enjoyed as kids. One of these most popular items on Etsy around holiday time is personalized gifts.

These include ornaments, jewelry, matching family shirts, and even pet products. Remember - not every Christmas trend needs to be Christmas themed. Shoppers tend to look for giftable items that can be enjoyed all year round - so if you create products that can easily be customized with names, initials, birthdays, or even birthstones, definitely get them listed as soon as possible. Lastly, there are a few notable trends that Etsy highlighted in their 2024 Holiday Insights guide that are definitely worth mentioning. For example, they mentioned a rising interest in college gifts, friend gifts, and roommate gifts - and after a quick search, I also noticed very low competition levels for the term roommate gift. Talk about a sweet spot. Another theme Etsy highlighted was products related to Kidulting - which they defined as Bridging the gap between childhood fun and adulthood. Products included Custom

or personalized paint-by-number kits, crochet kits, and adult crafting kits. And lastly, the theme I’m personally the most excited about their mention of “Book club essentials” - since this is my niche, my love, my world. Products like magnetic, leather, and custom bookmarks have all seen a surge in interest, along with more general themes like book lover gifts. I’ve even been experimenting with the term “book club shirt” and “book club gift” in my own shop this season. That’s it for this video, but I did want to quickly share an exciting announcement. On September 26th, I’ll be flying to Latvia as a headliner of this year’s Amplified event by Printify, the world’s first and only online event for print-on-demand business owners. Normally this online event costs $5, but if you use the code AMPSTARLA at checkout,

you can bypass the checkout system in order to get free access to the stream, Q&As, and opportunities to win tons of prizes from big names like Wix, Adobe, PlaceIt, and yes - I may even be giving away some eRank expert plans. To sign up with your 100% discount, you can head over to printify.com/amplified, or click the link up here, and down below. Because free is the best price. Until next time, Pookie.

NEW Etsy Holiday Trends and Products to Sell in 2024 🎄

Starla Moore

Planning for a Successful Holiday Season on Etsy

Sellers making six-figure sales during the holiday season are already planning their products.

eRank data shows the first searches for holiday items on Etsy start in July and August, making early listings crucial for success.

Trending holiday colors can be identified through Christmas tree trends, and incorporating natural elements in décor items is becoming popular.

This year, neutral color palettes and retro-themed décor from the 70s, 80s, and 90s are popular for holiday products.

Mirrored ornaments and disco ball-themed décor are making a strong appearance in retail stores.

The farmhouse Christmas theme continues to be popular, while traditionalist Christmas styles with nostalgic colors and classic items are also on the rise.

Popular gift items for 2024 include ornaments, jewelry, matching family shirts, and pet products, with a focus on year-round giftability through customization.

Etsy's 2024 Holiday Insights guide highlights rising trends in college, friend, and roommate gifts, along with low competition for roommate gift items.

Other notable trends include Kidulting products and a surge in interest for book club essentials, such as bookmarks and book lover gifts.

You can bypass the checkout system for free access to streams, Q&As, and prize giveaways from companies like Wix, Adobe, and PlaceIt.

eRank expert plans are also being offered as part of the giveaways.

To sign up for the 100% discount, visit printify.

com/amplified or click the provided links.