Михаил Грачев - как живет миллиардер в Волгограде? День с владельцем крупнейшего производства GRASS

Разборщик

Meeting with Mikhail Grachev and the start of the day

The crew arrives in Volgograd to meet Mikhail Grachev, SEO billionaire and founder of Raz.

The group meets with Michael and discusses the plan for the day.

Michael welcomes the guests and suggests charging, jogging and breakfast, after which a visit to Raz is planned.

Michael describes the plan for the day, including charging, jogging, breakfast and a tour of the company.

The importance of sports for physical and mental well-being is discussed.

Michael talks about his sources of energy, including adequate sleep (8-9 hours), sports and proper nutrition.

It uses the Sleep Cycle app to track sleep.

Michael discusses the theory of forming habits in 20 days and the role of motivation and external nudging.

Michael shows his house, emphasizing its compactness (300 m²) and eco-friendliness (solar panel).

He shows off his chicken coop, explaining his interest in natural products.

Michael talks about his love of cooking and sharing meals with friends and coworkers.

He describes his large family, including his three daughters, wife, babysitters and driver.

Family, children and entrepreneurial education

Michael talks about his daughters, their ages and hobbies, emphasizing an entrepreneurial upbringing.

Showcasing the eldest daughter's room, demonstrating her passion for creating cosmetics.

A demonstration of Michael's bedroom and workspace.

Discusses the Grass store chain (about 150, 250 planned) and their formats.

Michael names the top 3 most popular products: Alita (anti-fat), liquid soap and a five-liter pack of shampoo/washing gel.

Mikhail analyzes the current situation on the household chemicals market, noting changes due to the departure of foreign companies and the liberation of niches.

He describes starting a business with a partner, renting a small shop and first investments (20,000 rubles).

Mikhail talks about his childhood, education and work at the factory.

Michael describes the current state of Grass, including several plants and the scale of production.

Business philosophy, goals and future plans

Michael discusses the importance of money as an opportunity for development, philanthropy and investment in interesting projects.

He highlights Grass' success factors: people from ordinary families, the right people along the way, and keeping the founders' friendships alive.

Michael discusses the company's valuation and offers for sale, emphasizing plans for future growth.

He shares his views on consumption and the importance of maintaining modesty despite financial prosperity.