A Day with Billionaire Mikhail Grachev in Volgograd

Mikhail Grachev prioritizes sports and sleep to boost energy and maintain productivity in his busy life.

### Meeting with billionaire Mikhail Grachev: Sports, Family and Business
* 👋 Greetings everyone on the Razborshchik channel, where we'll be spending the day with **billionaire Mikhail Grachev**, founder of Raz, in Volgograd.
* 🏃 Mikhail told about his morning routine, which includes charging and jogging, and how sports helps him **stay in shape and energizes him for the whole day**.
* 💤 "The first source of energy is sleep," noted Michael, who tracks his sleep with the app and tries to get at least **8 hours of sleep**.
* 🥗 He also sticks to eating right on weekdays, though he doesn't turn down a delicious meal with friends on weekends, recognizing that **"how to make sports a habit"** is an important issue.
* 🏡 Michael lives in a **300 m² house** that is fully autonomous thanks to solar panels, and he is committed to **sustainability**.
* 🐔 He has raised chickens to have natural products and likes to cook with his family, emphasizing the **importance of spending time together**.
* 👧 Michael is raising his three daughters in the spirit of entrepreneurship by teaching them about **different professions** and supporting their **endeavors**.
* 🌍 In business, Mikhail is actively developing production in Uzbekistan, seeing **great prospects** in this, as the market is **growing rapidly** and offers **new opportunities**.

### Mikhail Grachev: From auto chemicals to successful business in household chemicals
* 🚗 Mikhail Grachev shares his love of cars, preferring **BMWs and Lexus** for **comfortable trips to the countryside**, even though he is not a racer.
* 🛒 He talks about his company Grass, which is opening stores to sell its products, with a plan to **increase the number from 150 to 250 next year**.
* 📈 The company's main product, **Alita anti-fat**, accounts for **25% of all revenue** and has gone viral thanks to TikTok, where its hashtag has garnered **nearly 200 million views**.
* 🏭 Mikhail shares that his business started with an investment of **20,000 rubles** and a small shop, and now the company produces about **28 billion rubles a year**.
* 👶 He talks about his childhood, his fascination with chemistry and how his career began in a factory where he worked as a **process engineer** before starting his own **production facility**.
* 🤝 With partner Kostya, they started with car chemicals and gradually expanded their range, overcoming **financial difficulties and competition in the market**.
* 🌱 Michael also emphasizes the importance of sustainability and ecology, with a plan to **plant 300,000 trees**, of which **160,000 have already been planted**.
* 🏢 The company employs around **2,000 people** and Michael is actively involved in management, focusing on **all departments and their interaction** to achieve **common goals**.

### Innovation and Automation in Production: The Path to Success
* 🏭 The production process involves various technologies, including **capping and silk-screening equipment**, with a total investment of about **5 billion rubles**.
* 📦 The **4,000m² plant** is capable of producing **up to one million bottles per day**, with **1,000 employees** working in **12-hour shifts**.
* 🤖 Introducing robots into the manufacturing process, such as automated packers, will **reduce the number of workers** and **increase efficiency**.
* 🔬 The pouring technology is unique, providing **speeds of up to 6,000 bottles per hour**, using patented nozzles to **prevent foam**.
* 💰 The average salary of employees is **55-60 thousand rubles**, which is higher than in other regions due to **competition for personnel**.
* 🌍 60% of raw materials are sourced abroad, especially from **China and India**, following the withdrawal of European suppliers, which has led to **changes in formulations and cost reductions**.
* 📈 The company's success is tied to the **right investments in people and long-term relationships** that allow for **business expansion and new business**.
* 💡 "Money to me is **opportunity**," says the founder, emphasizing the importance of **investing in innovation and development**.

### Growth and Vision: Insights from Entrepreneur Mikhail Grachev
* 📈 In the second year, the company achieved approximately **18 billion in sales**, with plans to increase this to **over 28 billion in 2023**, reflecting a **growth of 10 billion within a year**.
* 💰 For the following year, the target is set around **40 billion**, aiming for an **additional 12 billion increase**.
* 💼 The company’s valuation is estimated at around **60 billion** based on an EBITDA of approximately **6 billion**, multiplied by a factor of **10** during favorable conditions.
* 🤝 Despite receiving offers from investment funds for full or partial sale, Grachev expresses that **growing at 40-50% annually** makes selling unnecessary.
* 🌍 He emphasizes that if a billion dollars were offered for his stake, it would be worth considering due to the **potential for impactful philanthropic initiatives**.
* 🛒 Grachev's company is now present in all major federal retail chains, including "**Magnit**" and "**Aushan**," and has recently entered "**Pyaterochka**" after overcoming **initial challenges**.
* 📦 Young brands are encouraged to start with marketplaces to build their presence before attempting to enter federal chains, as they face **fewer initial costs and challenges**.
* 🌱 Grachev's long-term vision includes contributing to **significant environmental and wildlife conservation projects**, reflecting a commitment to **sustainability and ecological responsibility**.

Михаил Грачев - как живет миллиардер в Волгограде? День с владельцем крупнейшего производства GRASS

Разборщик

Meeting with Mikhail Grachev and the start of the day

The crew arrives in Volgograd to meet Mikhail Grachev, SEO billionaire and founder of Raz.

The group meets with Michael and discusses the plan for the day.

Michael welcomes the guests and suggests charging, jogging and breakfast, after which a visit to Raz is planned.

Michael describes the plan for the day, including charging, jogging, breakfast and a tour of the company.

The importance of sports for physical and mental well-being is discussed.

Michael talks about his sources of energy, including adequate sleep (8-9 hours), sports and proper nutrition.

It uses the Sleep Cycle app to track sleep.

Michael discusses the theory of forming habits in 20 days and the role of motivation and external nudging.

Michael shows his house, emphasizing its compactness (300 m²) and eco-friendliness (solar panel).

He shows off his chicken coop, explaining his interest in natural products.

Michael talks about his love of cooking and sharing meals with friends and coworkers.

He describes his large family, including his three daughters, wife, babysitters and driver.

Family, children and entrepreneurial education

Michael talks about his daughters, their ages and hobbies, emphasizing an entrepreneurial upbringing.

Showcasing the eldest daughter's room, demonstrating her passion for creating cosmetics.

A demonstration of Michael's bedroom and workspace.

Discusses the Grass store chain (about 150, 250 planned) and their formats.

Michael names the top 3 most popular products: Alita (anti-fat), liquid soap and a five-liter pack of shampoo/washing gel.

Mikhail analyzes the current situation on the household chemicals market, noting changes due to the departure of foreign companies and the liberation of niches.

He describes starting a business with a partner, renting a small shop and first investments (20,000 rubles).

Mikhail talks about his childhood, education and work at the factory.

Michael describes the current state of Grass, including several plants and the scale of production.

Business philosophy, goals and future plans

Michael discusses the importance of money as an opportunity for development, philanthropy and investment in interesting projects.

He highlights Grass' success factors: people from ordinary families, the right people along the way, and keeping the founders' friendships alive.

Michael discusses the company's valuation and offers for sale, emphasizing plans for future growth.

He shares his views on consumption and the importance of maintaining modesty despite financial prosperity.