Men's Clothing Business Insights: Strategies for Success

The CEO's innovative approach to men's clothing sales emphasizes understanding customers and optimizing product visibility.

### Successful Online Clothing Business: On Crt
The CEO of On Crt, an online men's clothing business, is generating **70 to 80 million won in monthly sales**. Despite the competitive nature of the clothing industry, the CEO found unique market opportunities and implemented a **consignment-style purchasing system** to minimize inventory risk. The business also offers **reasonable profit margins** and utilizes a network of purchasing agents to **streamline product sourcing and delivery**.

### Building a Successful Online Shopping Mall
Selling products without inventory and using combined shipping can be effective, especially in the **clothing category with vendors in Dongdaemun**. Initially, going directly to Dongdaemun for a few items is a good strategy, followed by **online wholesale product sourcing**. Key to success is creating a **unique framework**, analyzing **visitor numbers, conversion rates, and average transaction value** to identify areas for improvement.

### Keyword Strategy for Attracting Traffic
Using Item Scout for keyword extraction is key, focusing on **product import volume for visibility**. Targeting keywords with **fewer than 10,000 products** is advantageous, while also checking for **actual sales in the market**. Including as many relevant keywords as possible in the product name and ensuring **clean, neat backgrounds for photos** are essential for effective listings.

### Tips for Creating High-Conversion Product Detail Pages
A successful product detail page balances emotional and rational aspects, with **attractive photos in natural light** making a significant impact. It's essential to address the product's **necessity**, the **reason to buy from that specific page**, and the **urgency to purchase now**. Unique and eye-catching thumbnails, along with a **visual comparison of products**, can help differentiate from competitors and attract customers.

### Effective Thumbnail Strategies and Platform Listings for Sales
Using slightly different thumbnails, like product-worn photos, can **attract more traffic and boost sales**. Listing products on specialized platforms, such as Musinsa and Haiber, can generate additional sales, with Haiber offering a **16% commission**. Updating new products frequently and using detailed keywords are **key strategies for success** on platforms like Cyber and Hiver.

### Effective Strategies for Driving Traffic to a Smart Store
Creating a detailed product page and an eye-catching thumbnail is essential for a store's success, but additional marketing efforts are needed to **drive traffic**. YouTube and Instagram are the primary sources of external traffic, with **video-based content** proving to be effective. Internal traffic can be generated through knowledge marketing and live commerce, with the latter offering a **low barrier to entry** and the potential to **build a loyal customer base**.

### Success in the Medical Category: Key Insights
The medical category has few famous figures and instructors, making a **clear ranking logic essential**. Emphasizing the essence of sales and understanding the **product and customers** are crucial for success. Building relationships with suppliers and optimizing approaches based on their offerings can lead to **better data accumulation and sales growth**.

### The Importance of Attributes in Clothing Search
Clothing items often appear in searches due to their attributes, even without a title. Using **detailed and related keywords** can help beginner sellers find **less competitive markets**. Optimizing keyword advertising based on **customer data** and modifying **unrelated keywords** can improve efficiency.

### Insights from a Successful Online Clothing Entrepreneur
* 👔 "I am currently operating an online clothing business called On Crt, with monthly sales around **70 to 80 million won**."
* 📊 The clothing market appears competitive due to its **low entry barriers**, but there are many **unexplored niches** that can be profitable.
* ☕ The founder initially started in **coffee sales** but transitioned to **clothing** after identifying **gaps in the market**.
* 📦 By implementing a unique purchasing system, the business minimizes inventory risks while maintaining a **30% to 60% profit margin** on clothing items.
* 🔑 Key strategies for success include **understanding the sales framework**, analyzing traffic, and **optimizing conversion rates** through effective product listings and marketing.
* 🖼 The entrepreneur emphasizes the importance of **high-quality photos and detailed product pages** that balance **emotional appeal with rational buying reasons**.
* 💡 For beginner sellers, leveraging **keyword strategies** and understanding **consumer needs** can significantly enhance **visibility and sales potential**.
* 📈 Finally, consistent engagement with customers through platforms like **live commerce and knowledge marketing** can drive traffic and foster **brand loyalty**.

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