If you want to study marketing properly, I will give you some tips on how to study today. You mentioned that you want to study in a more focused and prepared manner, and you are asking for specific recommendations on how to prepare. I would like to introduce three main methods. First of all, you acquire the basics through books. Marketing is not a field that requires a specific major, but because I majored in it, I tend to have a bit more confidence in the basics compared to others. For practical work such as planning, producing content, and distributing it through online platforms, the basics are not that important. It's more about how well you handle the tools, how you write, draw, and use Photoshop.

Creating various videos, planting them on Facebook, mastering tools like how to handle Google 104 well, and applying them can be enough for practical use. However, one of the most challenging tasks for new marketers is strategizing to paint the big picture. When senior marketers see new marketers struggling, they find it frustrating because mastering the tone and planning such strategies is not something that can be learned easily. Therefore, I want to gradually teach how to plan content and marketing strategies. In reality, this is quite a dilemma. Working together, figuring out how to sell a certain item and strategizing the project is something we need to delve into together.

It's easy to go, but when it comes to explaining, there are limitations, especially doing it through online videos because I cannot freely disclose corporate cases. Therefore, it's quite limited. As I thought about language, I realized that the base for developing marketing strategies might not be just theory. Nowadays, trends are changing rapidly, and you may think that traditional methods are not very useful, but that's not true. Understanding the basic definition of marketing and what aspects are important for it is essential for planning strategies in the future. I believe that studying these aspects will definitely help you in the future. So, I recommend taking a look at marketing-related books. Marketing itself is very broad, so if you want to specialize in it, there is a wide range. Even the books I have read are numerous.

When I first started studying marketing as a major, I intended to delve into marketing academically. However, when I decided to explore general books a bit, I came across several books that I think are classics. After experiencing them in the field, I believe one of the most recommended classics is a book called The Immutable Laws of Marketing. I think it would be good for you to read it at least once. Secondly, there is the book Positioning. Just by reading these two books, you will be able to understand the most basic principles. Besides these, there are actually many interesting books that have been turned into storytelling. There are so many diverse books out there. Personally, as someone involved in marketing strategy and planning, I believe I have a bit of an emotional connection to it. My colleagues and friends around me often say that I am good at strategy and have good planning skills.

I am preparing content to do marketing planning together with you. I probably will select a marketing book and unfold it online in real-time with you. We will read a passage together, and I will share my opinions on it a little bit. I will also respond to comments and feedback from you, based on which I am contemplating an online study method. I am still thinking about how to proceed, but I will probably try it soon. If you are concerned about studying marketing, especially if you are worried about basic strategies and fundamentals, I think it would be good to study together through videos online with me in the future. I will prepare quickly, so please look forward to it. If anyone has any opinions on this, please feel free to share.

If you leave a comment, it would be really nice. I am working hard on coming up with ideas. To me, everything is fresh. Understanding trends is very important for marketers. Trends naturally change rapidly, so you can never know through books. You need to study trends and such online. Then, how can you study online? Personally, I operate various channels such as blogs, Facebook, Instagram, Lunch Naver Cafe, and even YouTube. I have been running these channels for about 7 years. In the meantime, I also developed a mobile application. Through operating these marketing channels personally and for companies, I felt that personally, Facebook is the most active and has the fastest updates. For example, YouTube requires interest because you need to consume videos.

You can see the information, and since it is a personal anecdote, a practical video on marketing practices comes up on my real video feed. Of course, since many of you are interested in the information provided by Choi Eun-bi, you may have started searching in that direction. Then, what you see will be what I want, and you can receive the latest information. However, if you have been watching similar videos every night or watching soccer or fashion videos, you can only see related information from that area. If YouTube reflects my taste, many people who are starting a business or using Instagram are doing it, so if you subscribe there, you can quickly receive the latest information in the industry. Many people ask me about that. After unboxing, they ask me where to find such information. I mostly have the mode

I got Facebook. Nowadays, especially among those in their 20s, some people say they don't use Facebook because it feels like a dating app. It's because you guys play around among yourselves. It's not a platform for having fun with friends, but a platform for obtaining information. If you utilize Facebook for obtaining information, go in right away, find pages in the fields you are interested in, and follow them. Oh, there are good advertising agencies among them, right? Look for big pages and also find pages of companies you are interested in. I want to tell you more about my class. I like subscribing to people. Yes, the team leader who does Naver marketing went to Ivy, explored opportunities, followed the Baemin marketing team, and so on. I structured it by finding people who work in that field on Facebook. Then how do you find people? I often attend events like 5Pi Conference.

I used to go there, and when the instructors came, I watched their vocal performances and searched them once. When they shared their email addresses, I searched through email and exchanged information each time. It's been several years since I did that. So, even if I just enter the event, I receive response information. Therefore, if you use Facebook well, you can quickly receive trendy information. Another way to share is through Google Alerts. If you search for Google Alerts on Google, a specific site will come up. You can enter keywords you are interested in and register your email address in advance. Then, according to what I set up, for me, for example, once a day, that...

Please email me various issues related to keywords. I have been receiving data for several years with various words such as brand marketing, SNS marketing, content marketing, and personal branding. I have been using it to check if there are any new issues that I haven't seen before, as I receive it every day, but I haven't been paying close attention. It's a good idea to actively use Google Alerts. Subscribing to magazines in your field of interest is also a good idea. The most famous thing you can see offline is the naked body, like a magazine or a podcast, so you can listen to it that way. In my case, I am very interested in IT and startups, so I often visit a site called Startup Media.

I am comfortable watching the play until I pay for it, and I am also reading the articles. The compasses leading the way are also following along diligently. By subscribing to magazines in your field of interest like this, you can participate in the 5th Pi event held there and think that you can follow the trend according to your preferences. Thirdly, it is essential not to rely solely on what you see. If you want to study marketing properly, it is most important to try it yourself. How great is it these days? In the past, I couldn't have the experience of looking at the items directly, but now I can. How can I grow my own SNS channels? Whether it's an app, Facebook, Instagram, YouTube, or anything else, choose what you think you can do best and focus on growing it. Then, make sure to have the experience of planning content, selecting keywords, analyzing statistics, and doing these things well.

If you want, you naturally come to know, and when my channel becomes big, that is recognized as an achievement. It will definitely help when you promote it or work as a marketer. When doing your own thing, it will greatly benefit you. You will come to realize the fact that just by managing a blog well, you can promote without spending money and can sell your products. Therefore, I recommend that even if you are not aspiring to be a marketer, you should definitely operate your own channel. Through that channel, I think you can gain huge money, huge profits, and various merits in various ways. I believe that not only huge profits but also various opportunities can be obtained through that channel. Therefore, trying to manage SNS directly is essential. If you think about being a marketer, it is essential. Even if you study marketing, I want to emphasize that it is essential. In fact, it is even better to have the experience of selling products or services directly.

In my case, I always wondered who I could sell to among the trainees and how I could promote something. I always looked into it. The first time I actively proposed to do marketing activities was when I knew a friend of my younger sibling who was a trainer. There seemed to be some potential, so I wanted to try marketing, so I actively made a suggestion. Later on, we made profits, I also earned well, and that friend seems to be doing well in their own business now. When I wanted to work at a fashion company, I met the CEO and expressed my desire to try it once. If your parents are farming, you can try selling corn, potatoes, etc., directly. Also, if you have a friend who runs a cafe, telling them that you want to try cafe marketing is also an option. Since there is no proper study as much as actually doing marketing activities, I

First, I recommend finding opportunities to directly execute and try marketing yourself, gaining a truly proper experience from it. Oh, I have summarized three things for you today. First, study the basics through books. Second, study online. Third, try marketing yourself. If you prepare by mixing these three things well, I believe you will steadily progress in your marketing studies and surely build your skills. Then, I will end the video here for today. Thank you.

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