Creator Economy: Lucrative Opportunities for Small Creators

Becoming a creator in 2024 presents a huge opportunity with various income streams beyond ad revenue and a large following.

### The Lucrative Potential of Being a Creator in 2024: How to Make $10,000 a Month
* 💰 The creator economy is booming, with North America's market expected to grow from **$24 billion to $142 billion by 2030**.
* 📊 Views and followers do not directly correlate to income, with examples of creators making **$35,000 to $500,000 a month** with **relatively small followings**.
* 🎓 Monetization strategies go beyond AdSense, including **selling products, creating paid communities, brand sponsorships, affiliate marketing, and digital courses**.
* 🛒 Specific examples include a nursing student channel making **$44,000 from AdSense** and nearly **$500,000 from product sales**, and a school community for women in Forex generating **$98,000 a month**.
* 💻 Having a website is crucial for selling products and services, with AI tools like Durable making **website creation accessible and affordable**.
* 👥 Paid communities on platforms like School can provide **monthly recurring revenue**, with examples like a goat herding community making **$3,800 a month** and a community for women in Forex making **$98,000 a month**.
* 🏷 Brand sponsorships and affiliate marketing can be **significant income sources**, with creators able to earn **thousands of dollars per video or sale** even with **relatively small followings**.
* 🎓 Creating digital courses can be the most **lucrative income source** for creators, with potential to make **$2,000 a month** by converting just **10 customers for a $200 course**.

everybody's talking about the opportunity now of being a Creator in 2024. So, you've probably seen many of your favorite creators make tens of thousands or hundreds of thousands of dollars every month. And that's a lot of money for just being on camera, by just you being you. Now, maybe you've been peeking through the window all this time, thinking if you could do the same. Maybe you just want to make an extra $3,000 a month 'cause cost of living is just insane at the moment. Or maybe you're going through a rough patch in your life and you just want to turn your life around. I think today is the time. Being a Creator is one of the biggest opportunities today in 2024. Just in North America alone, the Creator economy is expected to increase from 24 to $142 billion by 2030, which is just 6 years away. Which means that the amount of money being paid to creators is only rising. Now, the question is, how can I get a piece of that? And this is real, guys.

because I've lived through this myself. My small YouTube channel was able to hit $10,000 a month just on the third month on YouTube, and the revenue has grown ever since. I'm not saying that to flex on anyone, but just to give you a point of reference. Now, if you look at the median income for doctors in developing countries, that's about $5,000 to $25,000 annually. And for a creator that makes $10,000 a month from their basement or garage, they're making more money than doctors or lawyers in their own country, and that's just mind-blowing to me. So today, I want to share with you a couple of ways you can make your first $10,000 even if you're a small creator. But first, let me answer this question: what is the creator economy? It gets thrown out a lot. So for me, I think the creator economy is this new class of entrepreneurs, content creators, where they speak on a specific topic, share their knowledge, and monetize their content through ways like ads.

sponsorships, memberships, and many more. Now, this is the total opposite of what they teach you in schools. So you work for someone on a 9-to-5 job, maybe 40 hours a week. That's great, but for most people, the amount of money you make is limited by the hours you work, and you're basically limited to one source of income - just the salary you get from the company. But being a creator allows you to speak on something that you love, and just from the top of my head, I can easily think of 10 different income sources that you can generate all from doing one thing - creating content. Now, the question that most people ask me is, How do I get views? How do I go viral? How do I get 100,000 subscribers? Look, most people want to get views because it's what the algorithm wants you to chase, and that's one big misconception out there. Oh, I got to have 100,000 followers or a million followers to make money. But the truth is, followers don't equal revenue. More views doesn't mean more

money. Yes, you'll get famous, but it doesn't mean that you'll make any money. Now, not a lot of people know this, but I've seen a rising trend of creators that just have a small following, but they're making at least five figures a month. And I got a good example of this. So, I have a student that I coach in my program. She has about 4,200 subscribers. But do you know how much revenue she generates? $35,000 a month. 4,200 subscribers, guys. And what does she do? She specializes in tax planning for business owners in Australia, specifically using trust structures to save on taxes. So, she sells a consulting program and a high-ticket item teaching small business owners on how to save on their taxes. It's super niche, and it doesn't get more specific than that. And I was just looking at her channel last week, and she was getting just about 20 views on each of her videos and probably five likes. But she makes $35,000 a month. You don't need 100,000

views on your videos to make money. Now, if she prefers to be anonymous 'cause she has a very targeted audience, and I don't want to mess that up. So, this is a great example that if you have a die-hard audience, you don't have to be big to make money. So, you can make a killing just by talking about what you're good at. Now, another example. So, this is something that I can share with you called a nurse in the making. So, she got 178,000 subscribers, and you're probably thinking, That's a huge following. What are you talking about, Jason? Well, wait until I show you how much she makes. So, I mentioned this channel before in a previous video, but if you look here, her channel is focused on helping nursing students with their studies. She's making videos to solve specific problems for a specific group of people. Now, if you check Social Blade here, she brings in 2.2 million views every month. Now, I have a couple of friends in the health medical niche, and from what I gathered online, the CPM is about $20 on average.

so $20 per th000 views. So doing a quick math, that is about $44,000 just from AdSense. Now before you get excited, 'cause that sounds like a lot of money, but this is not even the crazy part 'cause this is actually just a small percentage of what she makes 'cause on top of this, she makes almost half a million every month selling her own products. And I'm going to show you what that is later in the video so you can see guys followers does not equal revenue. And this is not just my theory, guys, because I'm one of those examples myself 'cause this YouTube channel that you're watching was able to generate $10,000 with just 3200 subscribers. And obviously, it has grown and it's making a lot more than that since. Now I'm just saying this to you to give you context, but how's this possible? Simply providing value to your audience and having the right monetization strategies in place before you start. Now YouTube makes it pretty easy to monetize your audience. You can earn money with YouTube AdSense.

everybody knows that and I call this a low-hanging fruit 'cause you don't have to really do anything. You just simply need to show up in your videos and speak to your audience. You're not dealing with sponsors or anything like that. But what most people get wrong is they focus too much on AdSense and they make it their primary source of income. Now, if you're familiar, ad revenue depends on the number of views you get on your videos, and that is something you can control. So, you could be making $55,000 one month and $22,000 a month the next. And when you got bills to pay, you really don't want to depend on that. Now, there are so many ways you can generate income beyond AdSense, and these ideas will actually make you a lot more money. Now, I'm going to be sharing just five with you today, and let's start with the basic one: selling products. Now, this is pretty basic, right? You can see many creators selling digital products or physical products, but you probably haven't seen

this one the nurse in the making example I shared with you earlier. She actually drives traffic from her YouTube videos to her own products. Products to help nursing students study, you know, digital study guides, physical study guides, and apparently she also has a store now. This is good because we're able to see how much the store makes. Now we're going to use a tool called Everb. Now for those of you who are new, this is a tool where you can check the revenue of any store on Etsy. So if you go to the left, you can click on product analytics, click on all listings, and once you sort everything by revenue, here you can see that this column is the monthly revenue on all her products. So apparently she has 40 products, and if you do a total of this column, that is easily $350,000 to $400,000 every month. And that is revenue, but it's just insane by the way. Now some of these products are physical and some are digital products like this one here.

is a digital product making $119,000 every month. So you can imagine for this type of digital product, she's making 90% profit margin. Now you can do this analysis for yourself. So if you see a channel that sells products and they have a store on ETC, you can basically use this tool to see how much they're making. 'Cause for me, this is validation that there's demand for this type of products. And this is a good exercise to do before you jump in into an idea. So if you guys want to try this for yourself, I've got a link for everybody that gives you a free trial. And I think there's currently a buy one get one deal if you use my link below. So if you see here, she's been on YouTube for just about 3 years now, and she's already making $400,000 a month. And that's only from her products. Now, if you think about this, she's making this much on ETC. How much do you think she makes on her own website? Because she also drives

traffic here, and we always talk about this other example, Thomas Frank, who creates tutorial videos on Notion. He makes a million dollars every month selling his Notion templates on his own website, and I think he only had about 100,000 subscribers at that point, so definitely not a lot of subscribers for the massive revenue that he brings in. And as you can imagine, with digital products, most of that is profit. Now, if you're selling products and services, you've got to have a website. Yes, you could create an Etsy store, but having your own website increases your brand perception and authority in the niche. Now, today, you don't have to spend thousands of dollars to hire someone to design a website, 'cause you can now use Durable, sponsor of today's video. So, with Durable AI tool, you can create a website in just less than a minute. Because I was able to write a simple prompt, tell the AI the type of business that I'm in, and my website was ready in just a few seconds, complete with tons of suggested text and images. Now, there are many AI

website Builders out there, but what sets durable apart is the ability to regenerate each individual section using AI. So, for example, if I don't like a particular text here, I can just regenerate just that paragraph without having to recreate the entire website. And I think that's incredibly powerful. As you can see here, you can also include a pricing table if you want. Your entire website is 90% built for you. You don't need to know how to code or have any experience. They make it super easy so you can focus on running your business. And on top of that, they also have a CRM, and you can even manage your invoices on the platform. Now you can try generating your website for free, and when you're ready, use the link in my description. If you use my code Json 30, you'll get 30% off any of durable paid plans. Thanks, durable, for sponsoring this video. Now back to the second idea, paid communities. Now I'm not talking about creating a Facebook group, but there's a new platform out there called school where

you can build a membership community on any niche that you can think of, and the reason why I like this one is because you can add an MR to your income. Source MR stands for monthly recurring revenue, so if you're selling products, it's a one-off purchase, and you have to acquire a new customer to make your next dollar. But with memberships on the creator side, you just created a recurring revenue, which makes your income more predictable month after month. And from the customer side, if you're selling a high-ticket program, so instead of the customer paying you $1,000, with memberships, they probably pay $50 a month, so it makes the program more affordable, therefore reducing friction. So I think this could be a win-win for everyone. So the next question becomes what do I talk about? Is anyone going to listen to me? But this is actually simpler than you think. So let me give you the most unlikely scenario. So check out this community on school on goat herding. I mean, she has 81 members paying $47 a month. So if you do the math.

that's $3,800 every single month. Isn't that wild? Who would have thought that you can create a community on a very specific topic like gold hurting? So what about this one? It's a Forex Community created just for women, and they've got 2,800 members paying $35 a month. And if you do the math again, that is $98,000 every month. And if you think about it, they've excluded men from this group, and they're still able to attract this many members. So I think that's crazy. And this other one, Max person, who has about 56,000 subscribers on YouTube, but he makes $100,000 a month through his school Community. He's got 790 members paying him $125 every month. And funny enough, he's teaching people how to grow their communities on school. So this is what's going on in 2024, and I think this trend is going to continue for the rest of the year. Number three, brand sponsorships. So brand deals can be a big part of a Creator's income. In fact, it's

the biggest source of income for most creators. But if you think about it, this all makes sense, 'cause today brands are moving away from traditional advertising like TV magazines, and instead they're spending their ad budgets to creators because of the trust that creators have built with their audience. So, unlike the old commercial days when Brands spend $100,000 to make a commercial, you got to hire a whole crew, rent a studio, there's staging, wardrobe, and all of that money is gone. But when Brands go to creators, they probably won't incur that high of a cost 'cause you don't need a whole team to do it. In fact, how you create content is normally what they're expecting: less production, more authenticity 'cause as a Creator, you probably already have all the gear, so you'll be just simply talking to the camera. They just want you to keep it raw and authentic in your own style, and sometimes just using your own iPhone, so the production cost is very low for you, and most of the time you take home most of the fees in profit now.

as a small creator myself, I've made more than $1,000 this year just from brand sponsors alone. So, you don't need 100,000 subscribers to get sponsors. We're approached quite often to talk about, you know, AI software tools, plugins, things to make creators' lives easier. And I remember back then, I started getting requests when I had about 4,000 subscribers, and this was just my fourth month on YouTube. Now, keep in mind that my results may not be typical, but this is what's possible. And to be honest, I've never done any outreach, just purely from brands contacting me. So, depending on your channel's reach, you could potentially get thousands of dollars for every video that you create if you have the right messaging and the right audience. Number four is affiliate marketing. Now, I think many of you are already familiar with this, but I don't want to brush this off 'cause this can be quite substantial if you do it right. Let me explain for those of you who are new to this. So, when you promote a product or

a software for a certain brand. You can earn affiliate commissions for every customer that pays. Let me give you a small example. So, let's say you have a car detailing Channel and you promote products like a scratch remover for $15. So, when one of your viewers clicks on your affiliate link and purchases that product, you probably make 4% on that sale on Amazon. But that's nothing, right? You have to sell 160 units to make even $100. So, you need massive views on your videos to make something worthwhile. But let's say if you're talking about expensive camera gear, Studio lighting that costs hundreds of dollars or even thousands of dollars. So, let's say if you sell a $1,500 camera for 4% commissions, you make $60. So, you can see the difference there. Now, if you promote software, typically you get 30-50% commissions every single month. Yes, software gives you recurring affiliate commissions. Now, let's take this to the next level. So, let's say you are a photography Channel, maybe you just have

a small audience, but you want to start earning affiliated income. Now you can potentially go to a more established creator who sells a high-ticket program, maybe for $1,000. So, the commission for these types of programs can be about 40 to 50%. So, if you promote that product, somebody buys it, you make $400-$500 for every sale that you make. So, you can see that if you do it right, this can be substantial, and it's one of the most passive income streams for a creator. Number five, digital courses. So, if you create videos sharing your knowledge on a specific topic, or you have solutions to solve specific problems for your audience, this can be a massive source of income, even more than you can make from the other four sources that I've already mentioned. So, to put it simply, a digital course is where you research, you share your experience, organize that information, you know, edit everything, and produce a volume of content that your audience can consume for $150-$200 or whatever the price may be. Now, here's how

the math works if you can convert just 10 people a month for a $200 course, that's already $2,000 a month. Now, the big mindset shift here that you got to make is that you got to be less of being behind the camera talent to in front of camera talent. That is the big shift cuz there's only one of you in the world, and when you're hiding behind a camera, you're holding back that value cuz there's a lot of people who can do editing, create AI videos, faceless videos, a lot of people that can do that, but there's only a few people that can be in front of camera, create a personal connection, and give value. Now, if you're already a Creator and you're kind of stuck, oh, I've been creating content for a couple years now and I'm not going anywhere, my advice to you is get some help. I think you got to level up and get creative, maybe reach out to another Creator, make some connections, and ask for feedback, or you can reach out to to

someone and say, You know, I love your content. I've been following you for a while. Is there something where we can make an arrangement where I study with you and pay you something in return? Do you have any kind of programs that I can enroll in? You know, often times creators are just happy to help other creators and just make a connection. So that's all I have for today, guys. Thanks again for watching. If you guys find some value in this video, the best way to support me is just to give this video a like and subscribe. And if you want to watch more videos, you can click here.

She made $35,000/month with only 4,205 subscribers

Hi, I’m Jason. I’ll show you my secrets to making money online so you can run profitable businesses from anywhere in the world.

Growing up, entrepreneurship has always been my passion and I have since built multiple successful businesses that run themselves.

My goal now is to share my secrets on how to make money in ways schools never taught you. I'll also share with you how to build wealth for those of you who doesn't want to do it the 9-5 way.

I know this is possible because it happened to me & I really believe anyone can do it with the right guidance.

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Jason Lee

The Lucrative Opportunity of Being a Creator in 2024

The creator economy is rapidly growing, with the potential to earn substantial income from various sources such as ads, sponsorships, and memberships.

It's a misconception that a large following is necessary to make money as some small creators with a niche focus are making significant revenue, like a YouTuber with 4,200 subscribers making $35,000 a month.

Specializing in a specific topic and monetizing content effectively can lead to substantial earnings as a creator.

Making Money on YouTube: It's Not Just About the Views

Many YouTubers can make a substantial income without having millions of followers, by providing valuable content to a niche audience.

Relying solely on AdSense for income can lead to inconsistency and is not the most lucrative strategy.

Diversifying income streams through product sales, sponsorships, affiliate marketing, online courses, and membership programs can lead to higher and more stable revenue.

The Success of a Nurse YouTuber's Product Business

A nurse YouTuber drives traffic to her own products, including digital and physical study guides, making an estimated $350,000 to $400,000 monthly on Etsy.

She also likely makes a significant profit from her own website, benefiting from the high demand for her products.

Selling products and services through a personal website is highlighted as a way to enhance brand perception and authority in the niche, with Durable AI tool recommended for easy website creation.

The Power of Durable Website Builder, Membership Communities, and Brand Sponsorships

Durable stands out with its AI-powered ability to regenerate individual website sections, offering easy website building and management.

School provides a platform for creating niche membership communities, offering a predictable monthly recurring revenue stream.

The rise of brand sponsorships is becoming a significant part of creators' income, as seen through the success of various membership communities in generating substantial monthly revenue.

The Shift to Creator Income from Brand Partnerships and Affiliate Marketing

Brands are increasingly investing in creators for advertising, benefiting from the authentic connection they have with their audience and the low production costs.

Even small creators with a few thousand subscribers can earn over $1,000 from brand sponsors, with the potential to make thousands of dollars per video.

Affiliate marketing can also be lucrative, especially when promoting high-value products like camera gear, offering the opportunity for recurring commissions.

Creators can earn substantial passive income through high-ticket program commissions.

Digital courses offer a massive income potential, especially by being in front of the camera to create a personal connection with the audience.

Collaborating with other creators, seeking feedback, and making connections can help creators level up and expand their opportunities.