LG Display's Transition to OLED Business amid Industry Changes

LG Display's Guangzhou LCD factory selected a negotiating partner for sale to transition into profitable OLED business.

### The Sale of LG Display's Guangzhou LCD Factory
LG Display is in the process of selling its Guangzhou LCD factory due to an oversupply of LCDs in China, with CSOT selected as the chief negotiator. The selling price is estimated to be around 1 to 2 trillion won, and the demand for LCD panels is showing slight improvement due to increasing sales of laptops and TVs. The transition to a profitable OLED business structure is the focus, as the significance of the LCD generation is currently not substantial.

### The Importance of Investing in 8th Generation OLED Technology
LG Display chose not to invest in 8th generation OLED technology due to financial constraints, while Samsung Electronics made a significant 4 trillion won investment in it. The rapid investment and production of OLED panels are crucial for Korea to maintain its 91.7% market share and stay ahead of China in the OLED market. This is essential as Chinese companies are still lagging in the high-end sector, creating a window of opportunity for Korean dominance.

### The Impact of iPad's OLED Panel and the Approval of Obesity Treatment in Korea
The iPad Pro saw a 24% growth following the release of a new model with an OLED panel, but it's now facing a decline in popularity. The use of iPads for note-taking and personal use has become widespread, dominating the tablet market. In Korea, the approval of the obesity treatment Mountain Jar is expected to alleviate supply shortages, allowing the product to enter the market soon.

### Current Developments in Obesity Treatment Drug Production
Companies like Samsung Biologics and Catalent are expanding their production facilities, with a focus on obesity treatment drugs. The development of new drugs and the expiration of patents for existing components, like semaglutide, are driving competition in the market. Despite high expectations for these new drugs in South Korea, the competition and limited supply globally may impact their success in meeting the high demand for obesity treatment.

### Microsoft's Competition with OpenAI and the Search Engine Market
Microsoft is increasing its competition with OpenAI, with the latter being added to Microsoft's list of competitors in their annual report. OpenAI's launch of the Search GPT search engine has caused them to be seen as a rival to Microsoft, despite their previous partnership. In the global search engine market, Google dominates with nearly 90%, while Microsoft's Bing only holds about 5%, leading to some frustration as OpenAI focuses on expanding the search market.

### Analysis of LG Group's Extravagance by Reporter Ryu Jong-eun
Reporter Ryu Jong-eun will provide an analysis of the LG Group's extravagance. The discussion also touches on oil prices and childcare, highlighting the complexity of the current economic situation. Reporter Lee Ji-ho is acknowledged for receiving an award, with a lighthearted mention of childcare responsibilities.

### LG Display Sells Guangzhou Factory; Obesity Treatment Approval; Microsoft Lists OpenAI as Competitor
* 🖥 LG Display has selected CSOT as the preferred negotiator for the sale of its Guangzhou LCD factory, with the price estimated at **1-2 trillion won**.
* 💊 Mountain Jar's obesity treatment has received domestic approval, with **supply shortages expected to end soon**.
* 🤖 Microsoft has listed OpenAI as a competitor in its annual report, following OpenAI's launch of the **Search GPT search engine**.
* 🇰🇷 Korea currently holds a **91.7% market share** in the global OLED panel market, with China at **8.3%**.
* 💰 The global OLED market is expected to face **increased competition by 2026**, when the patent for semaglutide, a key obesity treatment component, **expires**.
* 🏭 South Korea's production capacity for obesity treatments is expected to **increase**, with various companies investing in **production facilities**.
* 🔍 The search engine market is seeing new competition, with **OpenAI's Search GPT** potentially challenging established players like **Google and Bing**.
* 👶 The conversation includes **personal anecdotes** and **off-topic discussions** about childcare and vacations.

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