South Korea Regional Expo: Promoting Hometown Love and Local Development

Kim Minkyung explores the 2023 South Korea Regional Expo in Daejeon, showcasing hometown love donations and local extinction response projects.

### Exploring the 2023 South Korea Regional Expo in Daejeon with Kim Minkyung
* 🏛 Kim Minkyung, a Gagoo music artist, visits the 2023 South Korea Regional Expo in Daejeon to explore **various regional initiatives and projects**.
* 🏘 The expo showcases programs like the "**Hometown Love Donation System**" and the "**Local Extinction Response Fund**," aimed at **supporting local communities** and **combating population decline** in certain regions.
* 🍶 Kim Minkyung visits a Makgeolli village and learns about the concept of "**local branding**," which aims to **highlight unique regional characteristics** and **boost economic development**.
* 👩 The expo features **39 youth villages across Korea**, supported by the Ministry of Public Administration and Security to **empower young entrepreneurs and revitalize local economies**.
* 🌟 The concept of "local branding" is explained as a way to **"resolve the imbalance of a local area and make it grow in the long term"** by highlighting **regional strengths and unique resources**.
* 🎉 The expo aims to promote **regional diversity and economic development** by showcasing various **local products, initiatives, and cultural attractions**.
* 📚 Kim Minkyung's visit highlights the importance of **supporting local communities and preserving regional identities** in the face of urbanization and population decline.
* 🍽 The expo also serves as a platform for **promoting regional tourism, local products, and cultural heritage**, encouraging visitors to **explore different parts of Korea**.

Hello, this is Kae-gu's music Kim Min-kyung. I'm here, and I'm sure you're very curious. Yes, I'm currently in Daejeon. Why did you come to Daejeon? you may ask. When you think of Daejeon, it's a paradise for food, isn't it? Whether it's bread or other foods, Daejeon is known for its delicious cuisine. However, today I didn't come here to eat. I came because the 2023 Korea Local Expo is being held here in Daejeon. Congratulations on that. Let's go inside and see what's prepared. Let's go in. Would you like to see it? The first place I found is this. Look, there is a hometown and national love donation system. I believe there is a person in charge. Hello, nice to meet you. I brought an expert with me. Could you please explain? You may have heard of the term local extinction. Our region...

Many say that we are in a crisis, so even if we leave our hometown for our livelihood or studies, starting this year, there is a great system in place to ensure the warmth of our hometowns. It's called Hometown Love Donation. It's a really great system where we can voluntarily support our hometowns, receive souvenirs in return, and even receive special tax deductions for new donations. If you look at the items in the back, they have been meticulously prepared by each region. There are so many famous items. That's right. Have you all seen these great items prepared here? Yes, what are you hesitating about? Let's all [music] together. Oh, no, as I was walking and looking at the booths on display, I came here, but honestly, when I just looked at it like this, I have no idea what this is about or what this place is for. Hello, are you in charge here? Yes, I am. I was looking closely at this side, but I have no idea what this is when I just looked at it like this.

It might be a bit difficult to understand the content. Now, the Local Extinction Response Fund can be seen as a fund of a total of 1 trillion won, which is allocated to various areas with declining populations or areas of interest to support local governments in investigating. If you look over there, there is also activation of local population in number 4. When we talk about the local population, it refers to the people who live in that area, not just the registered residents. For example, there are people who commute to Seoul but live in Gyeonggi Province. There are people spread across different regions. For instance, people living in Seoul and Gyeonggi Province may travel to places like Gangneung or Jeju Island on weekends, spending money there. This helps to stimulate the local economy in those areas.

Because that's how it works, not only the local residents but also everyone who visits this area can benefit more. Now, they are promoting this system so that everyone can receive more benefits. Oh, I hope this project for rural revitalization goes well. Yes, I've heard of this famous village called Sool Village. I drank a lot of makgeolli there. Hello, are you a celebrity? Yes, I am a celebrity. Nice to meet you. Oh, I'm a fan. Oh, I was so surprised because there are not only traditional houses but also many other things. We are now making bas-bam (bamboo rice) and a book called Gunsan is also being published. Wow, the text is so small and densely packed that it's hard to read after drinking. Oh, the CEO is being supported by the Ministry of Public Administration and Security for the youth village.

I mean, you have a business. How did you know about this and decide to participate? It's already so famous. Oh, in Korea, we have 39 villages like ours. It's not just a military village, right? Yes, yes, in that area, originally, young villages are gathered. Look over there. See the young village. When you see it, there are really many young people working, and the Ministry of Public Administration and Security is also providing a lot of help. Our young village must develop, and that's how our future becomes brighter, right? Yes, let's cheer up once. Come to the young village quickly. But earlier, the representative of the Soolik Village mentioned local branding, and I didn't ask what that was. What is it? But local branding, ta-da! You are curious about local branding, right? Just a moment. It's correct that it's intriguing, but it came in too mechanically, so I wanted to

I'll easily explain the concept of local branding. Please bring good luck. Oh, please bring good luck. You have a lot of talent. That's great. So, in order to resolve the imbalance of the local area and promote long-term growth, it is beneficial to apply various colors to the local values. Local branding is about finding the attractive unique resources of the region, assisting in highlighting the strengths and characteristics of the area, making it a desirable place to live and visit, potentially becoming a landmark. So, how does it work? Based on the distinctive competitiveness of each region, the vitality of the area will increase rapidly. Furthermore, local issues such as regional extinction will be addressed. Oh, you sound like a great teacher. You really hit the mark with opportunities. Please subscribe to the Ministry of the Interior and Safety channel, like, and turn on notifications. Until the 3,500 living areas have 3,500 identities, the Ministry of the Interior and Safety will support.

I've visited many booths today at the 2023 South Korea Local Expo in Daejeon with Kim Min-kyung. I'm not sure how it was, but I'll say goodbye for now and come back to have fun next time. Thank you. Now that it's over, let's go eat as much as we came to Daejeon. Let's buy souvenirs, eat, and have fun. Oh, it's so exciting.

❤️ 개그우먼 김민경과 함께 돌아보는 2023 대한민국 지방시대 엑스포!

대한민국 건전한 지방자치제도 개선 및 지방재정 확립,재난안전 관리, 선거·국민투표, 행정조직의 관리 등에 관한 사무를 관장하는 중앙행정기관.

행정안전부

Kim Minkyung Visits the 2023 South Korea Regional Expo in Daejeon

Kim Minkyung visits Daejeon for the 2023 South Korea Regional Expo, showcasing the hometown love donation system aimed at preventing regional extinction.

The system allows people to voluntarily support their hometowns and receive special tax deductions, while also offering a wide variety of carefully prepared regional items.

The expo features booths with diverse offerings, sparking encouragement for everyone to participate in supporting their regions.

The Local Extinction Response Fund in South Korea

A 1 trillion won fund has been established to support areas experiencing population decline.

The fund aims to activate the resident population and boost the local economy by encouraging visitors to contribute to the regions they visit.

The project is also promoting the success of local extinction response, with a focus on a village known for its Makgeolli and traditional culture.

The Impact of Local Branding on Young Villages in Korea

Local branding is crucial for the development and growth of young villages in Korea, aiming to highlight their unique resources and characteristics.

The Ministry of Public Administration and Security plays a significant role in supporting this initiative to help the areas thrive.

Through local branding, these villages can experience rapid growth, resolve imbalances, and combat regional decline, ultimately creating desirable places to live.

A Fun Day at the 2023 Local Expo of South Korea

The 2023 Local Expo of South Korea was a fun and enjoyable event in Daejeon.

The visit included exploring booths, planning to buy souvenirs, and looking forward to indulging in local cuisine.