Profiting from Instagram: Successful Faceless Business Model

The Instagram account owner generated $260,000 in 24 hours by selling affirmation-themed clothing, leveraging viral mental health content.

### Success Story: How an Instagram Page Generated $260,000 in 24 Hours
* 💰 An Instagram account owner made an astonishing **$260,000 in just 24 hours**, gaining recognition by being invited to **Shark Tank** due to her impressive profits.
* 📈 Since launching, she has generated **over $3 million in revenue within a year**, with the statistics reflecting her success as of November 2023.
* 👕 The account primarily sells merchandise, including t-shirts and hoodies that promote **positive messages about love and mental health**, a trend that has **gained traction among celebrities**.
* 📊 The key to her success lies in her **organic marketing strategy**, utilizing **simple, relatable affirmations** that resonate with a broad audience, leading to **significant engagement and reshares**.
* 🔑 The viral nature of mental health and self-love posts has made them relatable to the **2.4 billion Instagram users**, encouraging shares and **expanding her reach**.
* 🛍 To replicate this success, aspiring entrepreneurs should focus on **creating a visually appealing brand** and utilizing print-on-demand services like Gelato to **minimize upfront costs**.
* 📅 Implementing a launch strategy with **urgency and exclusivity** can significantly enhance sales, as seen with successful merchandise companies.
* ⏳ Consistency is crucial; building a business takes **time and patience**, and those who commit to **regular posting and marketing** will stand out in the competitive landscape.

It took 24 hours to make $260,000 with this Instagram page. The owner of this account literally got invited on Shark Tank. Yeah, the show for how well she profited from this Instagram page. Again, $260,000 in 24 hours from a page that has just 270 posts and 188,000 followers. She made over $3 million in revenue in a single year since launching it. And by the way, all these stats are from November of 2023, so she very well might have already doubled that by now. You can go verify all of this on the actual Shark Tank episode, which I'll link below this video. But guys, if you are still sleeping on faceless Instagram pages, then I don't know what you're doing. There are several accounts using this exact same strategy that she's using to make millions. Today, I'm going to reverse engineer this entire business model for you and show you how you can replicate this success for free. But first, we need to understand what she's selling and how she's doing it. If we come to her website.

we can see that she's selling merch. These are t-shirts and hoodies, and they're nice because they spread positive messages about love and mental health. I actually call this affirmation wear clothing. You might have noticed that people are wearing clothes like this a lot more often over the last few years, like Ariana Grande wears clothes like this, and many other celebrities that are wearing this kind of cute affirmation clothing lines. They're doing it because it's trendy, and unlike all the Gucci Balenciaga nonsense, this is clothing that actually kind of means something, which is cool. If we look at the way ic's website, they're really nice. In fact, I'm going to be showing you how you can create an entire clothing business line just like this one using a print-on-demand site called Gelato later in this video. But before we ever get into any of the products, you need to understand why she is making so much money from this business. The real reason why she's making so much money is

the strategy that she's using to sell them completely organically on her Instagram page. So, if we come to her page and we look at the beginning of her page, we can see that she essentially started by posting these simple, cute affirmations surrounding self-love and mental health. Simple stuff like this gets thousands of likes, and basically, it just says things like you're allowed to be anxious without a reason. And look at this, 4,000 people liked this post. And if we look at some of the other posts on her page, this is what usually works best for her. But you might be asking yourself why. Well, one word: reshares. Even the CEO of Instagram literally just said that this is by far the most important metric for reach. But one of the most important things to look at is definitely the sends. I would look at sends per reach. So, of the people who saw it, how many of them sent it to a friend? See, over the last couple of years, it's no secret that mental health has become more normalized.

and even a bit of a trend. It's become normal for people to take mental health days off of work. We've even seen athletes talking about mental health, personal development, and self-love. Now, that's great for us as a society, but these clips and posts have gone Mega viral for two reasons. One, everyone in the world has mental health and self-love, so all 2.4 billion Instagram users can relate to these posts. And two, this is a topic that people generally feel needs more exposure, which, as you can guess, ding ding ding, makes people want to reshare these posts. So, the owner of this account found a way that she can help spread positive mental health messages, and she can make a pretty sweet profit off of this trend with her clothing line. Remember, she just went on Shark Tank and said that she's made over $3 million in revenue in less than 1 year, and she literally started with just $500. And I'll be showing you how to set up a clothing line and a product side of

things later in this video, but first, you need to understand how to make these posts go viral, and trust me, guys, it is so simple. So, first, you'll want to come up with a cool name for your account. Hers is See the Way I See, but personally, I think we can make something better. You're going to want to validate that the handle you choose isn't already being used because most Instagram handles have been taken at this point. So, you can just come to this website where you can check really easily to verify if something's open or not. For example, if we tried selflove, yeah, obviously that's already going to be taken. But if we tried something like self-loveology, we can see that the handle hasn't been taken yet. Next, we're definitely going to need to get really clear on our aesthetic for this one because you're basically going to be selling clothes through this page, so it's kind of a fashion brand, and you need to make sure that this is really aesthetically pleasing for the viewer. See the way I

see does a great job of using these kinds of tones, and it's really built around her brand. But don't worry if you're new to branding; I still got you. What do you notice about some of these luxury brands? They all use minimalism, right? Because that's one of the keys to building a successful luxury brand. These logos are all simple, and they usually just use black and white to be super minimalist. Well, that might be great for luxury brands, but if we're building a self-love company, then we need a totally different look. So, let's go and look through a couple of these successful mental health clothing lines, and I'm noticing a lot of bubbly fonts and these pastel color palettes. This all makes sense because these kinds of fonts and colors are associated with feelings and children. So, I'm going to go ahead and ask Chad GPT to choose a font that feels kind of warm and childish, and then we're going to choose a color palette that feels the same way. Great, so this is

what it came up with. I like these. I think that these are going to fit perfectly. Our next step is to come up with some posts that actually trigger the algorithm so that we can get reach on our account. I went ahead and tested this for you guys with some posts in this actual space. Here's a post that I created a few years ago in this niche, and it got over 45,000 likes and thousands of saves and shares. And I'll show you how I made it to do this. I just searched some self-love quotes on Google and then basically rewrote it and transformed it into this. So now you can do the same thing with your new fonts and color schemes. So for this one, we can rewrite it to this, so it's not a direct copy, and then change the colors, and boom. We basically want to keep doing this with multiple posts so we really start establishing our brand on Instagram. Like, see the way I see does. As the creator, your job is to continue to find viral

quotes related to self-love and self-development, and then come back into CA and make them into cute posts. But here's where things get interesting, and this is how you're going to start turning these posts into actual dollar signs. I'm going to show you how to make the clothing, and guys, I'm actually going to be putting this to the test on one of my own Instagram accounts, and I'll be sharing all the results that I get in about a month or so, so make sure you're subscribed to see that. So now we need to create the clothing line, and we need to launch it the right way. I see a lot of people do this the wrong way, so we got to make sure we're doing this the right way. To do this, we'll come over to a website called Gelato. They are a print-on-demand site that you can start using literally for free. In case you don't know what print-on-demand is, basically, you don't have to pay for them to make any of the products in the old way of

Having a clothing business, you need to order and bulk all of your inventory. And then when a customer purchased a shirt, you'd sell them one of your items. But the problem with that model is that it's really expensive for a brand new business to go and order like 1,000 shirts without any sales. You'd also need to store all the inventory somewhere like in your house or in a warehouse. And then you'd have to actually ship it out to them whenever someone purchases them. But Gelato makes that process 10 times easier. Instead, with Gelato, you don't pay for anything upfront. So when a customer makes a purchase from your website, Gelato team will create the product and they'll ship it to them for a set fee. That's why it's called print on demand because they print or embroider the clothes only when someone actually makes a purchase. So once you get into your account, you're going to see this dashboard where we can start creating our clothing that we're going to sell. And guys, just wait till you see the

hoodies that we can actually make in here. I actually ordered some, and I'll be showing it in a future video so you can see what it looks like. But the first thing that we're going to do is come over to our product catalog. From here, you can choose t-shirts, hoodies, hats, phone cases, almost anything that you can imagine branding. You can find it on here. It's cool. For this example, I'm going to select hoodies, and then you basically have to choose which hoodie that you want to select. And all of these come from different suppliers, so I would recommend that you choose one that has good reviews and the colors that you want to use. Since our page has pastel colors, I think that this is going to be a good one since they're kind of our color scheme already. Next, we choose our color, and I'm going to select light pink here. And then we can see which sizes they offer, and then you can just click Start designing. And then once we're in here, we need to actually add our design.

to do that, you're just going to come back over to Canva and create a design that works. So, I'm going to create this. It says, Your anxiety is lying to you. And then you're just going to come up here, and you're going to click download, and make sure that you select transparent background because we don't actually want this background to be there. We just want this to come up. So, click download. Then you're just going to go ahead and drag over the download that you had, and it's going to populate here. And then, if you wanted to, you could actually design on the back as well. Once you're happy with this, you're just going to come up here and click save as template. And I'm just going to name this anxiety. Remember, you can get started with Gelato for free, and I dropped a link below for you to sign up and get 50% off your first order. Great! So now we've created our first product, but now we need to actually put that onto a store where people can

purchase it from. So, to do that, you're going to come down here to stores and click stores. I've actually already integrated this, but you're going to want to come down here for the sake of this. I'm going to do it via Shopify. So, to do that, you're just going to come click this. You're going to want to install this. Make sure that your Shopify account is linked to your Jato account. And then, that way, you can basically just immediately go ahead and add products and then select use a template. Now, here we have our anxiety template, so I'm just going to go ahead and select this. And then, again, we can mess around with the editing. We're going to want to make sure that all the sizes that we want are checked off, and then we're going to click continue to mockups. So, here are the mock-ups that Gelato created, and this is cool. They come up with like our normal shirt. We can see what that looks like, and then we can also see what it would look like on a model. We can go

ahead and select all the mockups that we want. Maybe they want to see the sleeves, maybe they want to see the side profile, the back view, and then we're just going to go ahead and click continue to details. Here's where you're going to be able to edit the name of your hoodie. So, I'm going to say anxiety hoodie gelato. Gives us a brief description of what the hoodie is already composed of and everything, but you can add more if you want to down here. This little category shows us the product costs, meaning how much it costs to produce the product, and then adding in the shipping costs. So, in total, this is going to be your estimated profit based on the amount that you charge. So, what I like to do is price hoodies quite expensively. So, let's just say a $50 hoodie or a $49 hoodie. So, now you can see the estimated profit that you're going to make on each of these pieces. So, $26 seems to be about the profit if they do make a bigger hoodie.

It does reduce our profit size because they're using more material, obviously. And then click publish, and then look, you can come over to Shopify 'cause you've created a Shopify account already, and you can come right into your new store. I've already added this custom theme, but you can actually add whatever theme you want. I just clicked Spotlight because it looked like a good one for an online store, and you'll just come in, you can click customize and/or preview, and come on down and see that our product automatically got added. Now, obviously, we're going to want to make sure that all of our branding here matches the branding of our account so that people feel like it's consistent, they're in the right place. Essentially, you've just created an entire clothing brand digitally for free where you can start collecting profits immediately. Great. So now that we have our products ready to go, we're going to start promoting them on Instagram. But not so fast. Again, this is where I see a lot of creators really mess up. They think that if they just put

up a post like this announcing their new merch that people are going to come rolling in and buy, but that is just not the case, unfortunately. Instead, you need to use the strategy that see the way I see is using. She uses a launch or a drop strategy, and guys, many of the biggest merch companies out there are using this strategy for a reason. It works. So, to do this, you'll want to come over and choose a date to start teasing your products for that launch by having a specific date and even a limited number of stock or unit you're creating. What we call urgency in sales. It makes people feel like they're going to miss out on something because there's a deadline. I'm sure you know what fomo is, fear of missing out, and it is one of the most powerful strategies that you can use in your sales techniques. In fact, in general, if you do want more sales on anything, stop saying buy now and instead say complete order. Don't say Limited stock. Instead, say only five units left. Stop describing your product as good and

instead, call it premium, and instead of saying frequently bought together, say 97% of customers also bought this. I've seen a massive uptick in sales from using these super subtle pricing strategies, and you will too if you start using them in your marketing. By the way, guys, soon I'll be launching something massive that I've been building over the last year for digital entrepreneurs who are looking to grow and make money on social media. The results have been absolutely insane for the beta test group, and I'm super excited to share it with all of you. So, if you want to be the first to hear about it, then make sure you're signed up for my newsletter below because this is going to break the internet for people who use it. So, the final step in this process is for you to stay consistent. Remember, this girl started from just $500 and turned it into 3 million in revenue in less than a year, but that did not happen from one drop. Like I said, I'm going to be starting this on one of my own Instagram.

accounts so you can see the actual progress in a month or so, but I don't expect to get rich overnight from this. I see so many internet entrepreneurs start really hot and get super excited, but then after a couple of weeks, they give up because they just don't see that momentum and make a $100 million overnight. We live in this world where we're so used to the immediate gratification, but in reality, in business, things take time. So with that, if you do the marketing decently well, the product decently well, and you just post every day for the next year, you are going to be light years ahead of 99% of the entrepreneurs who don't have the patience. Look, guys, I'm excited to see where the top 1% of you take this, and I will see you on the other side.

This INSTAGRAM Account Made $260K in 24 Hours with Print on Demand

I will show you the best ways to make money online with social media, digital marketing, and AI. My strategies are all proven methods grow and monetize online businesses. If that sounds interesting,  see ya in the next video !



DIGITAL INCOME PROJECT

The owner of a faceless Instagram page made $260,000 in 24 hours and over $3 million in a year, leading to an invitation on Shark Tank.

The page, with 270 posts and 188,000 followers, sells trendy affirmation wear clothing that promotes love and mental health.

The owner's success is driven by a strategy of posting simple, cute affirmations, leading to high engagement and reshares, which are crucial for reaching a wider audience.

The Trend of Mental Health Awareness and Clothing Lines

Taking mental health days off work has become normalized, with athletes and influencers promoting self-love and personal development.

The viral nature of these posts is due to their relatability and the need for greater exposure on mental health topics.

The owner of a successful clothing line, inspired by this trend, has made over $3 million in revenue in less than a year, starting with just $500.

Launching a Successful Instagram Brand and Clothing Line

Creating viral Instagram posts can boost your account's reach, with self-love quotes being a popular theme.

Transforming these quotes with new fonts and colors can help establish your brand.

Using a print-on-demand service like Gelato eliminates the need for upfront inventory costs, making it easier to launch a clothing line.

The process begins by selecting a hoodie from the product catalog, choosing the right supplier and color.

After designing the hoodie in Canva, the design is downloaded with a transparent background and uploaded to the product template.

Finally, the hoodie is integrated with a Shopify store for sale, using mock-ups to showcase the product.

Launching a Clothing Brand: Step-by-Step Guide

Select mockups for your hoodie and edit the name and description.

Set a pricing strategy to maximize profit, then publish the product and customize your Shopify store.

Use a launch strategy with a specific date and limited stock to create urgency and drive sales.

Subtle Pricing Strategies and Consistent Growth

Using subtle pricing strategies, like calling it "premium" and stating "97% of customers also bought this," can significantly boost sales.

The speaker is launching a program for digital entrepreneurs to grow on social media, with impressive results from the beta test group.

Consistency is key to success, as demonstrated by someone who turned $500 into $3 million in less than a year, emphasizing that real business growth takes time and patience.