This guy makes $1 million a year with a business model built for introverts: ghostwriting. And the best part is he

did it all in just two years. I've never been a sales guy; I'm an introvert, which

is why I became a writer. I drove out to Miami, Florida to ask him exactly how it works, how he got started, and the

framework he used to go from $0 to $65,000 a month in just one year. What I followed

was called the framework. When he first started, Marcos was trying every business model under the sun, but he was

barely making any money. Then he stumbled upon ghostwriting and learned a secret that would change everything. The main

thing that people were talking about in ghostwriting is you're going to get people followers, and then I quickly

realized there's a much better way to do it. In this video, Marcos shares his exact blueprints on how to find

clients and retain clients to build a million-dollar-per-year ghostwriting business from scratch. I'm Pat Walls, and this is

Starter Story. Marcos, pleasure. Thanks for having me. Yeah, tell me about who you are and what you built. Yeah, I'm Marcos. I'm CEO

of Birdhouse. Uh, we're a Twitter ghostwriting agency, and we essentially write the tweets, the threads; we

repurpose clients' videos and we put them on Twitter so that they can obviously go viral, get views, and make sales. And we

went from zero to $65,000 a month in one year. Uh, we're looking to scale up to over a

million this year, so $100,000 a month. Explain to me what the hell is ghostwriting. Yeah, when I discovered ghost

writing through Twitter, I basically just realized that founders, CEOs, business owners, even influencers—a lot of these

Guys have ghostwriters on the internet because they just don't have time to do it, so we go and help people outsource.

That's what I ultimately landed on: coaches, consultants, and education companies, because these are the people that can actually help monetize faster.

We'll go and repurpose viral clips and viral videos, or even full videos and full podcasts. Uh, we have long-form posts,

which is a new thing. We have articles, replies; you could do Spaces. You can help set up Spaces. There's really so much

that goes into it now. And certain niches have different formats of content that are going to perform the best, so

depending on the client, we're going to put out a majority of those different kinds of content: threads, posts, long

forms, articles, etc. All right, so give me a timeline of your backstory and how you got into this. Yeah, so when I was 19, I

was at basic training for the Army, and my friend actually showed me like day trading on his cell phone. And this was

kind of my first introduction to internet money. So I go from there, and I'm trying pretty much every business

opportunity under the sun: dropshipping, affiliate marketing, crypto, day trading, blogging—you name it, I've done it. And

then from there, I quickly realized that I'm a little introverted. I played video games, I've had a blog, I did marketing in

college, and I've done a little bit of writing. I've actually been on Twitter since 2011. Uh, so when I chose

copywriting, I probably had like $2,000 to my name. It was it was pretty—it

was a challenging time. But I'm the kind of person that kind of—I always knew, knew that I would make more money; like I

always had that mindset. I bought a course back then; it was like $50 a month, and it kind of taught me the ins

and outs of the ghostwriting thing. It gave me an offer, and after I signed my first client for 1,000 bucks, and I found

a second one for 1,000 bucks, I reinvested all 2,000 into a bigger

course that cost me 2,000 bucks per month, so it's actually a $112,000 course.

So I spent all of my money that I didn't have, and it came back, and I had signed a

$3,000 per month client. So now, $2,000 a month course, $3,000 a month client; I had

like, just enough money to live. The rest is history from there.

That's amazing. Yeah, my favorite part about Marcos's

story is that he chose one idea and stuck with it until he hit a million dollars a year. But it was never easy; it

required having the right idea and studying other businesses that paved the way before him. If you want to do

something similar to Marcos, but you don't have an idea or you don't know exactly where to start, you can download

our free report of 50-plus real-world product/high-services. In this report, you'll learn exactly how 50 founders got

their ideas, how they grew, how they got customers, and lots more. And then, if you're really serious about starting

something, then consider joining the Starter Story community with thousands of people building businesses that will change their lives. Just head to the

first link in the description, and you can download the report 100% free. All right, let's get back to how Marcos got

his first customers. Let's talk about how you got your first client and how you scaled it to 10K a month. Specifically, how

did you do it? Yeah, my first ever clients were from Upwork. From there, I always say you have to kind of stack your case

studies and stack your testimonials, so I took that job and used it as social proof for my Twitter DMs. I was

sending out 100–200 DMs a day, had it all in my Notion, following up. And that took

about a few weeks before I kind of really landed some interest, and I was able to sign my first $1K a month client. I

didn't get the best results at the time, but what I did get was he sent me a message and it said, like, 'I got seven

free trial subscribers.' And I was like, 'Got a testimonial!' So then I'm using that in my DMs to other software founders, and

eventually I landed my first $3K a month client, which was a big deal for me. And

that was a coach, and we crushed it for him. This was the first time I really crushed it for someone—viral every week,

and not only that, what I realized is it drove sales. And I was like, okay, he's paying me $3K a month, and this thread

probably made him like $20–30K. So it was like, okay, well, he just made enough

money to pay me for 10 months. So from there it was like referrals and inbound. It was, I just focused on getting my

clients good results, so the referrals would come in. My audience was building at the time. I think at the time I was

getting 3K–5K followers. I think I had 10K followers after like eight months in

business, and then from there it's just been compounding ever since. Yeah, you talked a lot about how to get leads, but

how to actually close clients? Yeah, this is a tough one, cuz I've never been a sales guy. I'm an introvert, which is why

I became a writer, and I'm sure a lot of people watching are introverts, and that's why they do these kinds of

introvert Ed businesses right, so what I followed was called The Closer framework. What it allowed me to do is have a

framework to follow: hey, why are you on this call? And kind of take them through a little bit of a journey on the call, but

ultimately what I've really come down to is if you can just get on a call, tell someone how you're actually going

to help them and be honest and be a human. Most people actually vibe with that, and if they don't vibe with that,

you probably don't want to work with them anyway. Sales is really just about conviction, so if you actually believe in

what you're doing and can actually help someone make more money, it's pretty easy to sell. Yeah, you grew this super fast; it

went from like 1K to almost 15K really fast. How can someone else who's watching

do something similar? Yeah, so this is what I was doing, and this is also what I actually have clients do or their teams do.

It's cold, warm, and hot. Like I said, I was sending 100 to 200 cold DMs a day, so

that's number one, and that's really just saying hey, giving them a compliment based on checking out their profile,

giving them your offer, and then saying, 'Hey, if you're interested, let me know. If not, you're good; don't even answer. You'

don't want to be kind of too pushy.' And then what's called warm DMs; it's just

essentially DMing people who are following you, engaging with your content, etc. It all starts with kind of creating

content on your Twitter. You always want to practice what you preach. And then what's called hot DMs, which is the

people who are already interested; they're DMing you first; they're saying, 'Hey, I'm interested.' Right? So using those

Three, and having a happy balance; that's how you can really accelerate the clients you land. So it all starts

with making content, sending cold and warm DMs, and getting inbound leads. And it compounds very fast—like 100 DMs,

200 DMs a day, two to three tweets a day, including a thread, and you're golden from there. So you're doing well,

you got like $10,000, $15,000 a month, and then you go to $50,000 a month. What—what

how did you do that? Yeah, so it's really two big things. Um, number one is having kind of a mindset shift from tactic

hunting to actually implementing. So tactic hunting, especially what we just talked about, would be you're trying to

plan out, 'What am I going to write? How am I going to send DMs? What's going to be

my script?' The implementing is actually going out and doing it, and doing it not just once, not just for a week, but for six

months, 12 months straight, and doing it every single day. That's the implementing piece that really helps it compound, because

in the backend you're actually delivering your service, like I said, getting referrals and getting leads inbound, but then also doing the outbound.

And when you combine those, you kind of create a flywheel. And then, honestly, after $10,000–$20,000 a month, I'd say every

business has kind of a different point where you have to ask yourself, 'Do I want to be a solopreneur or do I want to be

an entrepreneur?' And that's when I decided to start hiring team members and building a real business under a real

business name. Now we're doing about $70,000 a month, and our margins are about 60%. We

have two senior writers, one junior writer. I have an ops manager who was my real employee number one; she was my

I have an assistant, my ops manager, and a sales representative—a team of five or six, including me.

Let's talk about building a good team and hiring well so you don't have to work on the business all day.  I tweeted that I was looking for my first writer, gave four or five people a prompt—to write a Twitter thread—and picked the best one.

From there, I essentially said, 'You're on board.' I also chose someone who I vibed with culturally, someone I'd want to work with as a partner, not just an employee.

Let's talk about tools. I use the basics: Google Docs and Sheets.  Beyond that, Canva for design, Twitter, of course, and Hemingway, a great app that checks your writing level and helps simplify it.

We use HypeFury to schedule tweets, even for clients—it allows client access without needing their account logins.  Finally, we use Notion for company dashboards, CRMs, client hubs, and everything else.

Those are the main tools. Now, let's talk about competition. Starting a ghostwriting business seems easy, but how do you differentiate yourself?

When I started, the main differentiator was...

We're talking about ghostwriting. You're going to get people followers, and then I quickly realized there's a much

better way to do it. If I just make somebody more money than they pay me, then I'll have a client forever. So I

I Make $1M/Year As An Introvert

Starter Story

Introduction to Marcos and his ghostwriting business

Marcos earns $1 million annually through ghostwriting.

He's an introvert and attributes his success to his writing skills.

The video explores his journey from $0 to $65,000 monthly income.

He initially experimented with various business models before finding success with ghostwriting.

Marcos's company, Birdhouse, focuses on Twitter ghostwriting, creating tweets, threads, and repurposing content for clients.

Ghostwriting services and client acquisition

Definition of ghostwriting and its target audience (founders, CEOs, influencers).

He focuses on coaches, consultants, and educational companies as ideal clients.

The services include repurposing videos, creating long-form posts, articles, and managing Twitter Spaces.

He initially acquired clients through Upwork and used testimonials to gain credibility on Twitter.

He utilized a strategy of sending numerous direct messages (DMs) on Twitter to find clients.

He emphasizes the importance of delivering excellent results to generate referrals and attract inbound leads.

He discusses his approach to closing clients, emphasizing honesty and building rapport.

He describes a three-stage client acquisition process: cold, warm, and hot leads.

He transitioned from focusing on tactics to consistent implementation.

He shares his decision to transition from a solopreneur to building a team.

He explains his team building process and the importance of cultural fit.

Tools, competition, and advice for aspiring ghostwriters

He lists the tools he uses: Google Docs, Sheets, Canva, Twitter, Hemingway, HypeFury, and Notion.

He discusses how he differentiates himself by focusing on monetization strategies for clients.

He offers two approaches for starting: a low-cost method using Twitter and a paid approach involving courses.

He describes his daily routine, balancing meetings, content creation, and team management.

He discusses the challenges of overcoming shiny object syndrome and maintaining focus.

His advice for his younger self is to play to his strengths and stay disciplined.