Managing Directly Operated Restaurants for Sustainable Growth

Operating direct stores allows for sustainable growth and effective management in the competitive food industry.

### 직영 매장 운영의 중요성과 지속 가능한 외식업 전략
* 🏪 대표님은 현재 54개의 직영 매장을 운영하며, "**직영에서 수익을 내는 것이 매우 중요하다**"고 강조합니다.
* 📈 대부분의 프랜차이즈가 가맹점 확대에 집중하는 반면, **직영 매장을 중심으로 한 비즈니스 모델**이 **지속 가능한 성장**에 기여한다고 믿고 있습니다.
* 🍻 생활맥주는 10년 전 외식업의 **취약성을 인식**하고, **안전하고 지속 가능한 모델**을 만들기 위해 시작되었습니다.
* 🌍 일본과 같은 해외의 오래된 가게들을 예로 들며, 한국의 외식업계에서 **노포가 드문 이유와 문제점**을 지적합니다.
* 👥 매장 관리의 어려움을 언급하며, "**50개 매장을 운영하면 50배 더 힘들다**"고 말하며, **위임과 교육의 중요성**을 강조합니다.
* 📚 매뉴얼을 **동영상 형식으로 간소화**하여 직원들이 쉽게 접근할 수 있도록 하고, 시스템화된 교육을 통해 **지속 가능한 운영**을 도모하고 있습니다.
* 💪 자영업은 "**매달 새로운 문제를 겪는 불편한 삶**"이라고 표현하며, 창업자들에게 **적성과 준비의 중요성**을 강조합니다.
* 🏘 마지막으로, 창업 전 지역의 니즈를 파악하고, 손님과의 관계를 중시하는 것이 **작은 가게의 성공에 필수적**이라고 조언합니다.

### 성공적인 외식 프랜차이즈의 비결: 시장 이해와 지속 가능한 성장
* 🍻 외식업 창업 시, **시장의 필요를 파악하고 그에 맞는 아이템을 제공**하는 것이 중요하다.
* 🏢 여의도에서 크래프트 비어 집을 열었던 경험을 통해, **고객의 니즈를 충족시키는 매장**이 성공할 가능성이 높다는 것을 깨달았다.
* 📈 2022년에는 11개의 매장을 오픈했으며, 이들 매장은 **권리금이 거의 없는 곳**에 들어가 **성공을 거두었다**.
* 💡 "성공적인 프랜차이즈는 **고객, 점주, 본부 간의 수익 밸런스**를 유지해야 한다."
* 📊 많은 창업자들이 인기 있는 상권에 몰리지만, 오히려 **활성화되지 않은 지역에서의 창업**이 **더 높은 성공률**을 보인다.
* 🔑 프랜차이즈 본사는 **브랜드 가치를 높여 점주가 수익을 얻을 수 있도록** 해야 하며, **지속 가능한 성장 전략**이 필요하다.
* 📝 대표는 일기 쓰기와 명상을 통해 **자신의 부족함을 반성하고**, 사업의 방향성을 유지하는 것이 **중요하다고 강조했다**.
* ❤ 사업은 결국 **사람들에게 가치를 제공하고**, 이타적인 마음으로 운영해야 **지속 가능한 성공**을 이룰 수 있다는 메시지를 전했다.

54개 매장을 직접 운영하는 남자의 솔직한 장사 노하우와 이야기

인생은 결국 '장사'이다
장사 DNA를 가지기 위한 채널

카페 : https://cafe.naver.com/ddoksm 똑똑한 사장들의 모임(똑사모)
메일 : jangsakwonpro@naver.com
인스타그램 : @kwonproda


장사 권프로

Strategy for running a brick-and-mortar store and background on starting a lifestyle beer brand

Questions about why and how we manage our 54 in-store locations

Criticism of the franchise-dependent business model of the restaurant industry

Emphasize a direct-management-centric business model: Exemplify the high proportion of direct management at long-running international brands.

Low proportion of franchise business, sees direct expansion as the only sustainable model for growth

Over 20 years of experience in the restaurant industry and launching Draft Beer 10 years ago: the fragility and sustainability of the restaurant industry

How to sustainably grow a living beer brand and the challenges of the Korean restaurant industry

Aim to build a sustainable growth model from a 10 square foot store

Long-running restaurants abroad versus the absence of long-established restaurants in Korea: What's wrong with the Korean restaurant industry?

Addressing the short lifespan of franchise brands

How a craft beer brand continues to grow for 11 years

Create your own equation for brand sustainability, franchising and direct operations

Strategies for managing 50+ locations and how to overcome challenges

Questions and concerns about managing 50+ locations

The difference between running a small store and running a large store: emphasizing management changes

The Importance of Supervisor Training and Education: Treating Foodservice as an Education Business

Establish a continuous education system with branch manager forums and online training

Challenges of running a brick-and-mortar store: Emphasizing the importance of managing employees and building systems

Establish a manual utilization strategy and standardized operating system

Ask questions about the manual and request clarification on strategies for utilizing it

Simplifying early thick manuals and distributing booklets: Considering the changing reading habits of younger generations

Introduce video manuals: improve employee understanding and increase efficiency

Emphasize the importance of building a standardized operating system: create manuals so that everyone can do the same quality work

Difficulty maintaining standardized operating systems and the need for constant updates

Honest advice on self-employment and strategies for success in the restaurant industry

Questions about negative views of self-employment and 20 years in the restaurant business

Emphasize the importance of hospitality aptitude: customer-facing, A to Z skills required

Limitations of franchising: Aside from logistics and marketing, you're largely self-managed

Point out the pitfalls of partnering: Potential for deteriorating relationships with partners

Highlighting the challenges of self-employment and the need for constant effort: You're too busy to take a vacation

How to survive and succeed with a small shop for life

Questions about the most important things you need to run a small business

Emphasize the importance of analyzing the neighborhood before you open: make sure you're a good fit for the neighborhood

Hot brands don't correlate with good neighborhoods: The importance of choosing the right brands for your neighborhood

Draft Beer's neighborhood focus strategy: selecting low-competition, sustainable neighborhoods

How a 100-year-old Osaka coffee shop highlights the importance of storytelling for brands

Characteristics of a successful franchise and the future of the restaurant franchise business

Questions about the characteristics of successful franchises

Emphasize the importance of revenue balance: customers, store owners, and headquarters must all be happy to sustain growth

Limitations of a low-cost strategy: No guaranteed merchant revenue and potential for brand degradation

Enhancing brand value and building a get paid model: Starbucks as a success story

Criticizing the short-term profit motive of national restaurant franchise headquarters: no headquarters aiming for a 100-year brand

Store expansion vs. franchise conversion strategies and the future of the restaurant industry

Addressing the challenges of expanding your storefront and converting to a franchise

Emphasize accumulating know-how and perfecting the brand through direct stores

Emphasize the importance of setting personal goals: prioritize revenue goals over store count

Setting goals for your franchise business: Increase brand value and social impact

International expansion strategy based on the know-how of running a physical store

The future of the restaurant industry and a message of hope for the self-employed

Emphasizing accessibility in food service: an industry that's close to home

Emphasizing the uniqueness of the restaurant industry: the importance of providing value to customers and establishing brand identity

Bringing restaurant items to your neighborhood: How to win by meeting customer needs

Highlighting the success and ease of accessibility of the restaurant industry

How it relates to personal habit improvement and business success strategies

Questions about alcohol, tobacco, golf, and carbohydrate consumption habits, as well as meditation and journaling habits.

Share your experience of quitting drinking a year ago: improved health and work efficiency

Emphasize the importance of living a life of free will and freedom from addiction

The Importance of Self-Control: The Need for a Goal-Driven Life

Journaling habits: A way to self-reflect and grow

Questions about course preparation and audience

Emphasize that an entrepreneurial mindset is more important than marketing techniques

The importance of a sustainably growing business: Beware of chasing short-term profits

Set a goal to create a store that customers love

Lesson content: Failure factors, success strategies, and experience sharing