Joining me right now is the Google Brazil president, Fabio Coelho. Great to have you with us. Thank you. Let me just start off by talking about the Brazil landscape as a whole. Brazil is probably the most advanced digital economy in all of Latin America. What circumstances have allowed for that to happen? Well, first is a large market. We have 200 plus million people. Second, it's a country that has suffered through inflation until the nineties, which drove a lot of the automation. And then the technology was employed to make sure that people would make the most of their money, be that the financial sector for users. And third, because Brazilians are extremely entrepreneurial and they like technology, and we have a case with Google Matter. Google has been around for 19 years, and our platforms have a very good relationship with Brazilians. What role do you see specifically for Google in terms of driving the digital transformation right now in the country? There are so many roles.

One is to empower citizens. We have our platforms here are top five in the world. For most of them, Brazilians have a love affair with technology and with Google platforms. YouTube, for example, was a success. Also, it's important that we're able to empower business to be able to become more efficient. Efficiency in an economy like the Brazilian one, which is an emerging market, is also pretty important. And we have now Brazilians are very eager to adopt the next wave of technology, and they're very optimist about the use of AI. Well, let me ask you about that, because on one hand, I can increase efficiencies, increase productivity, but on the other hand, there are also concerns about privacy, about data protection. So how do you see the path forward for AI? Well, I think it starts with the right principles. We need to be bold and at the same time

responsible about the use of A.I. Google has adhered to the ethical principles of A.I. utilization, which is important. And third, very important is to have a dialogue around society to make sure that regulations are in place, but in a way that they are discussed with the society. We have the Brazil Marco Seville, which the Internet built, Internet framework built. It's now celebrating ten years of existence. And that was a very good example of how to conduct a process to create regulations. We involve the society, we involve businesses, developers, politicians, and we get to the best model in such a technology. Well, it was a high-profile case recently in Brazil of a tit for tat that went on between Elon Musk's platform and the Brazilian regulator over concerns about dissemination of fake news and of hate speech. Specifically, what is Google doing to combat the proliferation of all of that, of hate speech, of disinformation, or

fake news? What guardrails do you have in place? I think the most important thing is, one, we have to respect the law. So we work, we fight, and we remove anything that is related to hate, crime, racism, violence of all types of crimes that we need to adhere to the law. That's a basic. Then we have platform rules, and then we invest in good content, quality content. We have the partnerships in Brazil with more than 175 publishers because good content needs to go up to be able to do to show that we educate the consumers, to help consumers to get the best out of the platforms. Bad content needs to be deprioritized, or in cases where we see reason and justice sees reason, we remove that. Let me just ask you, at the group level, the Department of Justice in the US has launched an investigation into Alphabet's practices. There are concerns that one of the ramifications could be an eventual

splitting up of the company due to practices that have been put in place. What is your level of concern about that actually happening in Germany? I'm not in a position to discuss the global rules and responsible for Brazil, but I think Google has declared quite well. It has put in blog posts all the information about this. Let me just ask you then, in Brazil specifically, do you think the regulator is getting the balance right between innovation and safeguarding consumers? We have been very pleased with our relationship with the regulators. We have been involved in dialogues every time we have the chance to discuss. We work together with the Supreme Court, with the electoral court, with the Senate, with the lower House to make sure that we all understand and come to a common denominator. This is important because this is new. And we need to make sure that in the way we get the best possible approach, but

we do not castrate the ecosystem of innovation and development, which is so important in Brazil that we finish that by say, we have Google has helped with a campus that we have in Sao Paulo for the last eight years. We have accelerated 450 companies here. So it means that there is a very entrepreneurial group in Brazil and we want to make sure it stays that way. Great. That's a good place to leave it, Pablo. The Google president over here in Brazil.

Google's Safety Guardrails in Brazil

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