Chacha Brand's Rapid Growth Through Innovative Promotional Model

The Chacha brand completed over 40 contracts in under two months due to their daring promotional model with B-list celebrities.

### The Power of Effective Brand Promotion: A Case Study in Rapid Growth
* 🏢 The advertiser in question is a Chacha brand, a company aiming for revival, which secured **over 40 contracts in under two months** by daring to try **new promotional strategies**.
* 🔑 The key to their rapid growth was their promotional model, which focused on **building credibility without using expensive celebrity endorsements**.
* 🌟 By hiring a B-list celebrity model for **less than 10 million won**, they were able to create impactful promotional materials that **outperformed expectations**.
* 🍔 This success was compared to a well-known fast food company, where having a **strong brand ambassador** made a **significant difference** in contract efficiency and overall success.
* 💡 The lesson here is that **small changes in branding and promotion** can lead to **significant advantages over competitors**.
* 📈 The Chacha brand's case study demonstrates the importance of **thinking creatively and being willing to take risks** in order to achieve **rapid growth**.
* 📞 Papa encourages others facing similar challenges to reach out for advice and support, emphasizing the **importance of continuous improvement in business strategies**.

Hello, life is all about challenges, and this is Papa. Today, I would like to talk about the advertiser you are daring to promote. This advertiser is a Chacha brand, a big difference company dreaming of a revival. They started studying in January of last year and prepared for it, officially starting their studies in February. In just under two months at this point, they have completed over 40 contracts. Of course, when we first took over, EOS stores were struggling. It was just the beginning. Why were they able to complete over 40 contracts in just under two months for this reason? I will explain one by one from now on. The answer is because we dared to go. There may have been a little bit of luck involved, but still, could we have completed so many contracts because of our own efforts without any luck? Think about it.

I will slightly acknowledge this part and move on. However, the biggest reason this brand was able to grow rapidly is precisely because of the promotional model. What do you think about the image of brand #2? Well, in my case, I think of brand G as a brand that adds additional menu items to increase sales at the store I run. It's the concept of a tot. That's why the turnover rate of this brand #2 is higher than expected. But CEO, even for a shop-in-shop brand, you need to rewrite the food, but in order to compete, you need to increase the credibility of this brand. I think you decided to establish this brand with that in mind from the beginning. Therefore, you have put a lot of thought into not only the food but also the trustworthiness of this brand.

And what we have decided is that we will not use a celebrity model. Of course, as I mentioned earlier, there is a big difference in dreaming of a revival. Since the company's representative was not there, there wasn't much money. He put his life on the line and made a big leap. Then you might think, How can you use a promotional model when you don't have money? Now, if I give you an answer, think of A-list celebrities. It's really out of reach, right? Of course, they cost tens of millions. However, the value of those who are not A-list but rather B-list celebrities is less than 10 million won. Also, through acquaintances, if you can approach them, their value could even be less than 5 million won. So, isn't it a reasonable amount to consider becoming a candidate for the brand that is willing to risk their lives?

The CEO probably hired a person of that level, so we employed a rich model through that person. So, we took various photoshoots with the model, and with that, we worked hard to express ourselves. As a result, everything turned out better than expected, and the contract efficiency was also better. In fact, if brand #2 had come here, I wouldn't be able to judge if it was better or worse. So, if we compare, there is a very famous company in the fast food sector. This company used to be so famous that when they had several direct stores, they were exposed to many media outlets. They operated a shop-in-shop brand and promoted it to us, and we are still running it. The success rate was about five times different, and even with the same price, there was about a threefold difference. Thankfully, the quality of this food is like that.

Despite being a recognized company, there is a big difference in growth and success depending on whether you have a key or not. So, what I wanted to talk to you about at this time is one thing. If you change just a little without being trapped in Frame 4, you can widen the gap with others significantly. Therefore, please keep that in mind and it would be good to always try doing business. So, I have a case this time, and if you have any difficulties while preparing for a pseudonym ball, please feel free to contact us anytime, and we will kindly provide you with answers. Then, I will finish here for today. Thank you. Goodbye.

2개월만에 40개 계약 완료! 이 샵인샵 프랜차이즈만의 특별한 가맹홍보 노하우 공개!

식품만 파는 마케터

The Rapid Growth of Chacha Brand: A Story of Success

The Chacha brand rapidly completed over 40 contracts in under two months, attributing their success to daring to go for it and a strong promotional model.

The brand's focus on adding menu items and increasing credibility has contributed to its rapid growth.

The CEO's strategic planning for the brand's trustworthiness and competitiveness has also played a key role in its success.

Using B-List Celebrities for Brand Promotion

Using B-list celebrities for brand promotion is more affordable than A-list celebrities, making it a reasonable choice for companies with budget constraints.

The use of a rich B-list celebrity model resulted in better-than-expected outcomes for the brand, improving contract efficiency.

Compared to a famous fast food company, the promotion with the B-list celebrity showed a significantly higher success rate and better quality for the same price.

The Impact of Having a Key on Business Success

Having a key can significantly impact a company's growth and success, allowing them to widen the gap with others.

Avoiding being trapped in a certain frame, and making small changes, is crucial for business advancement.

If you need help preparing for a pseudonym ball, feel free to contact us for assistance.