High-End Coffee Market Analysis

The high-end coffee market is experiencing a decline, shifting towards non-alcoholic beverages, but is not expected to disappear.

### Analysis of the High-Priced Coffee Market: Store Rankings, Sales Figures, Market Size, and Investment Strategies
* ☕ Illy Coffee and Twosome Place maintain their top positions in the number of stores, while Angel-in-us is **declining**. Gong Cha's store count and service speed are **increasing**. Hollys Coffee and Pascucci are experiencing a market downturn but are **relatively stable**. Tom N Toms, Coffee Bean, and Droptop are reducing their store count due to the **declining market**.
* 💰 Twosome Place and Coffee Bean rank **1st and 2nd in monthly sales**. In the high-end market, sales are gradually decreasing. Tous Les Jours secures the **top spot in sales**. The market size of medium to high-priced coffee has decreased from **58.7% in 2022 to 44% in 2023**, shifting towards **non-alcoholic beverages**.
* 🏢 The key to the high-priced coffee market lies in the spatial aspect, providing a **relaxing space for customers**. High-end coffee shops are preferred for social gatherings due to their **spatial value**. Starbucks, Ediya, and Twosome Place are popular brands in the market.
* 💸 Areas with a high floating population and expensive land prices inherently have **high spatial value**, making them suitable for **high-priced coffee shops**. When considering the location of a high-end coffee shop, it is essential to treat it as an **investment product** and opt for **expensive locations**.
* 📈 Setting up a high-priced coffee shop involves a **significant amount of money**, similar to buying a house. Therefore, it is crucial to assess whether it will be a **return on investment** and consider taking out a **loan**. Data comparing these two cases has been prepared for further analysis.

Today, we will take a look at the medium to high-priced coffee market after the previous segment. Let's start by examining the number of stores. Initially, Illy Coffee and Twosome Place have been maintaining their positions in 1st and 2nd place, while Angel-in-us used to do really well in the past but now shows signs of decline. Gong Cha is on the rise, and so is their service speed, especially noticeable. Hollys Coffee and Pascucci, overall, are experiencing a downturn in the market, but still showing a steady performance. Tom N Toms, Coffee Bean, and Droptop, despite not having a large number of stores, are inevitably reducing their store count to align with the declining market. Overall, showing a disappointing performance, but Illy Coffee and Twosome Place are truly remarkable. Next, let's move on to the monthly sales figures. Twosome Place and Coffee Bean are in 1st and 2nd place in terms of sales.

In the high-end, serving is gradually decreasing sales. Tom & Toms successfully increased the sales of Pascucci, catching up with Hollys Coffee. However, since 2019, Pascucci's sales have significantly dropped. Gong Cha, Angel-in-us Coffee, Ediya Coffee, etc., other coffees have been showing a decreasing trend, but Gong Cha has managed to make a slight recovery. What's remarkable about serving is that after 2019, the brand value increased secondarily, leading to another surge in sales. Nevertheless, the ultimate top place goes to Tous Les Jours. Hello, this is a trade secret. Today, we will discuss the high-end coffee market following the low-end coffee market. Many people often think that the high-end coffee market is at the stage of disappearing. In fact, this Open Survey Report...

When we compare the data for 2022 and 2023, the size of the market, which was 58.7% in 2022, decreased to 44% in 2023. So, until 2022, even though the high-priced coffee market was dominant in the overall market, now it is slightly shifting towards non-alcoholic beverages. Not only alcoholic beverages, right? It is a fact that the size is decreasing. But then, we need to examine whether this coffee market will really disappear. Because if it is a declining market, there is no need to start a business, right? However, when customers look at brands, they see Starbucks, Ediya, and Twosome Place. The key in the market is the spatial aspect. So, there should be a space where I can go and feel relaxed. Even in the low-priced coffee market, a store with a space is highly valued.

I mentioned earlier, but it seems that there is still a slight difference between stores with a hole in the low-end coffee market and stores equipped with a hole in the high-end coffee market. If the high-end coffee market is indeed a more pleasant space, the low-end coffee market feels somewhat like a bean sprout soup. There are quite a few stores like that. Right, right. So, when I really want to sit down and chat with colleagues or friends I haven't seen in a long time after a meal, it's more common to go for high-end coffee. It seems to be because of the spatial value. But then, if it's just about the spatial value, when asked if that's enough, looking at why people go to Starbucks Ttusum Dia, you can see which coffee market will survive in what situation, and it's somewhat visible. Yes, by looking at why people go to Starbucks first.

Because of gift cards, people often say things like, There are a lot of them. When starting a business, you hear a lot of comments like, It's disadvantageous to open next to Starbucks because the Starbucks brand value is so high. You hear a lot of comments like, Stores go out of business because of gift cards. People say that they have to use gift cards so they end up going once, twice, three times, and gradually get immersed in it. For Twosome, the most common response was that it's nice to have it near home until 2022. However, in 2023, the most common response was that it's nice to have it in a bustling area or near a subway station. So, in a way, Twosome is like a top player in the high-end coffee market. When you look at the brand as a whole, you can see the overall trend to some extent.

Actually, high-priced coffees can survive in good business districts. This is the kind of thought that comes to mind. Because conversely, in the case of Ediya Coffee, the most common response was that in 2022, people used it because it was cheap. But in 2023, the most common responses were that it is cheap, plus it is near home or work. So, Ediya Coffee is more specialized in residential areas, divided by price range. Then, of course, as we discussed last time, if it's a café, a mega coffee shop with a large store, located in a residential area, the chairman won't fail. But if you ask if it will do well, the meaning is a bit ambiguous. Oh, return on investment, right? People naturally continue to come in large numbers, but selling a cup for 2,000 won compared to the amount I invested, will it really bring satisfaction.

If we look at it from the perspective of whether I can get it, areas with a high floating population and expensive land prices inevitably have high spatial value, so they can only offer high-priced coffee. Low-priced coffee can only be focused on take-out. And in residential areas, a fight between low-priced coffee and high-priced coffee is starting. If we organize it like this, it seems like it will work out. So if you ask if the high-priced coffee market will disappear, I don't think it will disappear. But where should we set up? Rather, think of it as an investment product and consider going for the more expensive option. It will cost a lot of money. Have you heard of prime buildings or prime office buildings? There are buildings with a large working population that are now being revitalized. They are close to the subway stations.

There is enough value, so why not, because the floating population is good. On the contrary, it's better to have a high price. And setting up a hundred square meter café in the same place, I won't have anything left for myself. We need to keep an eye on these places. This is the conclusion we have reached in the high-end coffee market. Then, we cannot help but look at the brands. Last time, we expressed expectations about rebranding Dia. I think we need to approach the high-end coffee market strictly through the business district. Because I don't think there are high-end coffee shops that will definitely succeed just because they are there. Even if there is a difference in lease or sales of about 6,000 or 7,000 won, it may vary, but what comes out of that place comes out. This is the concept. So, in the end, high-priced.

When it comes to coffee, I would like to say that it is a way to approach the market. If you are wondering whether high-priced coffee shops have investment value, we have prepared some data for that purpose. So, in the end, because it involves a significant amount of money, setting up a high-end coffee shop is like setting up your own house. First, will it be a return on investment? Second, considering the bank interest, I will eventually take out a loan to set it up. So, compared to the bank interest, when operating a business after starting this venture, the amount that I can leave for myself has a certain value. We have prepared data so that you can compare these two cases, so please download it and take a look. If you compare them once, you may gain more insight. That's all for today's video.

If the video was helpful, please subscribe, like, and turn on notifications. I will come back with better videos next time. This was a trade secret. See you next time. Goodbye.

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영업비밀

The Current State of the Medium to High-Priced Coffee Market

Illy Coffee and Twosome Place maintain the top positions in the number of stores, while Angel-in-us is declining, and Gong Cha is on the rise.

Twosome Place and Coffee Bean lead in monthly sales, with Pascucci showing a significant drop since 2019.

Tous Les Jours ultimately takes the top place in sales, indicating a surprising strength in the high-end coffee market.

Shift in the Coffee Market from High-End to Non-Alcoholic Beverages

The high-priced coffee market decreased from 58.

7% in 2022 to 44% in 2023, shifting towards non-alcoholic beverages.

The presence of a relaxing space is crucial in both the high and low-priced coffee markets, with high-end coffee shops offering a more pleasant environment.

The reason for customer visits, especially to Starbucks, Twosome Place, and Ediya, will determine the survival of the coffee markets.

The Impact of Gift Cards on Coffee Shop Business

Gift cards can significantly influence customer behavior, leading to repeat visits and increased immersion in the coffee shop experience.

The location preference for Twosome Coffee shifted from residential areas to bustling areas and subway stations from 2022 to 2023, positioning it as a top player in the high-end coffee market.

In contrast, Ediya Coffee's common responses shifted to emphasizing its affordability and proximity to home or work, indicating a specialization in residential areas and a clear price range division.

The Strategy for High-Priced Coffee Market

Areas with high floating populations and expensive land are ideal for high-priced coffee, while low-priced coffee is suited for take-out and residential areas.

The high-priced coffee market is not expected to disappear, but the focus should be on prime buildings with a large working population, close to subway stations.

Success in the high-end coffee market is more about location and branding, with a strict focus on the business district for potential success.

The Investment Potential of High-End Coffee Shops

High-priced coffee shops are being evaluated for their investment potential compared to bank interest.

Setting up a high-end coffee shop involves a significant amount of money, similar to setting up a personal house.

The video offers data to compare the return on investment and the amount of money that can be retained when operating the business, aiming to provide insight into this venture.