The Smart Circular Economy: Transforming Consumption into Value

The smart circular economy, led by companies like Carrot Market and SuperBin, encourages individuals to view themselves as value regenerators, not just consumers.

### Transitioning to a Smart Circular Economy: The Key to Sustainable Future
* 🔄 The linear economy model, which involves **producing, consuming, and discarding goods**, has been the foundation of the economy from modern times to the present day.
* 📈 Companies like Amazon, AliExpress, and Tmall are at the forefront of the "**Smart Linear Economy Revolution**," utilizing advanced technologies to drive production, distribution, and consumption.
* 🗑 The linear economy model leads to the generation of **massive amounts of waste**, posing a **significant environmental challenge**.
* 🌍 The increasing waste production is closely related to the **rapid development of science and technology**, the **growth of waste**, and the **frequency of climate disasters**.
* The most certain future that no one can deny is the "**6th mass extinction**," which is approaching rapidly due to the **unsustainable linear economy**.
* The circular economy model, which focuses on **reusing and regenerating products**, is seen as a **sustainable alternative** to the linear economy.
* 🥕 Companies like Daangn Market and Patagonia are leading the way in implementing the smart circular economy, utilizing **IT and AI technologies** to facilitate the **reuse of products**.
* 👥 As consumers, it is important to shift our mindset from being mere consumers to being "**value regenerators**" who continuously create and recreate value.
* 🏭 Designers are encouraged to adopt a new approach where design is not just about **decorating products**, but about **creating value through reuse and regeneration**.
* 👶 Finding ways to align with **Maslow's self-actualization theory** and create a new business concept that satisfies various desires while fitting into the **circular economy** is crucial.

[MUSIC] Oh, please come in. Hello, it's so nice in May. It was so nice. Yes, if you listen to Yoo-wol now, you start worrying a bit. Yes, but then, there are things that make you angry again. No, it's not that. There was something really happy. Oh, is that so? When I was young, I used to call her Unni whom I liked back then. Oh, now she's a teacher. Because Teacher Park In has come to Korea. So when I listened to that song, oh, my heart felt strange. But the lyrics are so touching. And how can she have such a beautiful voice? There are many people these days with such voices among young people. No, but anyway, you beautifully describe the situation of the 1970s where we lived and seem to love the past. No, no, let's talk about the past once again.

I've come to think that we don't have a past, no future, but oh, we do have a past, we also have a future. For humans, the existence of humans, not objects or animals, doesn't have a past or a future. There is no time. It's unique to humans, anyway. Oh, but before we start like this, the usual greeting isn't this kind of greeting. Do you have Nvidia stocks? That's a greeting. Do you have Nvidia stocks? I'm a researcher of the future, but still, we need some, don't we? We need to check if they exist. Well, let's see. Yes, I should check a bit at the securities. Do I have some stocks? I should check. Dr. Lee, do you have Nvidia stocks? What about CEO Lim? Oh, I used to have a lot, but now it seems like I don't have any. Oh, I should go somewhere and say that. I used to have a lot, but now many successful companies are emerging. Tesla is doing well.

Many companies are doing well these days. What's the trend these days? On my phone, there are always ads popping up for Tmall AliExpress. It seems like it's doing well too, but it can be quite annoying with all the aggressive ads. In reality, these companies can do very well and are likely to continue to do well in the future. For example, NVIDIA is considered a company that lays the foundation for the modern industrial economy, but businesses leading the modern economy are companies like Amazon and Tmall AliExpress, which are at the forefront of online shopping malls. They are at the forefront of the most advanced companies. This is how we can talk about them. They are companies that quickly utilize the most advanced technologies being developed now, so in fact, they can be seen to have tremendous growth potential. Recently, with Tmall's ads like this, even I ended up buying a 15,000 won vacuum cleaner.

I bought one. When I checked, a toy-like item arrived, but if this 15,000 won item doesn't work, I thought about what to do if it doesn't work, but oh well, I have to throw it away. What can I do? So I just bought it and have been using it. If there are many people who think like me, AliExpress will probably continue to come into our country. As it comes in, the problem keeps getting bigger, right? Before talking about that, well, before talking about that, I have something to confess. Still, our CEO bought practical items. What did he buy? I like shoes a bit. Oh, but how did they know that I like shoes? Every time I turn on YouTube, shoe ads come up now. One day, I saw one that was really well-designed for 8,000 won.

It's really groundbreaking, you can't help but buy it. Many people who make those shoes in Seongsu-dong know that, so you can't help but buy them. Eventually, I bought them because I couldn't resist. How many times did I wear them? As I wore them a few times, they started to feel comfortable, and then shoe ads started popping up again. But the truth is, it's like magic for older people to see how they know what I like. In fact, they use cutting-edge technology, like artificial intelligence and digital technology. After clicking a few times, AI knows what I like. In reality, companies like Amazon or T-Mall, these online shopping malls, are actually leading companies in the Fourth Industrial Revolution, implementing the vision of the Fourth Industrial Revolution very well. These companies, as I mentioned earlier, are really threatening us and recently, in the news, CJ, Shinsegae, they are saying, Let's do something together.

Looking at what they are doing by joining, even big companies are now worried, feeling threatened. So, they are trying to prevent such changes. That's why it seems like these big tech companies are causing the world to collapse. It's been over 10 years since we talked about this industrial revolution in technology, and now companies using such technology are emerging, peering at us like this, which doesn't feel great. So, what is the ultimate goal of the Fourth Industrial Revolution? We clearly need to know. There are so many discussions about the Fourth Industrial Revolution. There were many, and there are still many going on. However, the very clear and definite ultimate goal of it is truly massive.

It was customization. To do mass production, we need to greatly amplify individual consumer desires personally, really enormously, and expand them tremendously. Also, we need to understand each individual's desires, consumption preferences, consumption routines, and consumption habits. For this, artificial intelligence development was necessary. There were various approaches to artificial intelligence development, but the most economically efficient and utilitarian artificial intelligence practically supporting mass customization was being developed. Yes, that's right. That's right. In fact, this is profitable. Otherwise, would using artificial intelligence bring any profit? For example, artificial intelligence can be used positively. For example, I recently saw in the UK, some artificial intelligence...

Scholars use artificial intelligence to preserve endangered languages, which are languages at risk of extinction. However, because it is not profitable, people do not invest in it. Although it is a great idea, the reason it is not implemented is because it is not profitable. What is profitable? Mass customization production. In order to do mass customization production, advanced artificial intelligence, particularly efficient deep learning mechanisms, must be developed. Then, immediate delivery must be made. Yes, we can't even catch up with a day now. Right, after midnight, the goods should be there when you open the door in the morning. Therefore, ultra-fast delivery competition is happening, leading to rocket deliveries, drone deliveries, and so on in the end.

In places like Amazon or Tesla, they are actually companies that understand the Fourth Industrial Revolution well in some aspects and are utilizing the technologies needed for the fourth revolution well. So, we can say that these companies are leading in utilizing the technologies required for the fourth revolution. Then, where are these companies leading us as humans? Before you talk about that, let me summarize a bit. Ultimately, there are people who produce, distribute, and consume. Although the technologies of the Fourth Industrial Revolution can be utilized by these three entities, big tech companies are effectively utilizing these technologies with their significant capital. They are making production smarter and more efficient in any way possible, reducing production costs, and then those involved in distribution are utilizing these technologies well to deliver quickly in the distribution network. They are increasing efficiency and stimulating consumers in some way.

To do a lot, it's important to remember what that person wants, right? Analyze it, keep sending those ads, and looking for other things. Strangely, those ads keep popping up. When we see that, we feel that big tech companies that make good use of the fourth industrial revolution platform are controlling the world. As we discuss, it feels like they keep creating a lot and making us use it a lot. So much trash will be produced. In fact, I can't afford expensive things. I've never bought an 8,000 won item. But when I see the ads, I feel like I should buy it. That's why I don't really watch YouTube these days, but we still have to watch it. We have to create something. We have to see it. Even though I try not to, in reality, almost everyone will do that. Paying for luxury items.

Few capable people, for products costing less than 10,000 won, there is no burden, and if they don't like it, they can just throw it away. So, how are consumption patterns being formed now? These companies are truly accelerating consumption at high speed, encouraging a lot of consumption. They really stimulate and amplify desires in milliseconds. Yes, that's right. It has come to this point. However, in reality, what is the final outcome of this Fourth Industrial Revolution? But if it goes like that, I'm sorry to drag on, but that's really true. Even in the news, there are only two years left, not much time left. Now, there is no place to bury the trash, so each region is recycling, right? It's not just in our country, but on a global scale, the entire world is facing a situation where the Earth cannot handle trash anymore in the future. In the past, though.

It will be fine, and then now, no one can deny it anymore. Yes, it has come. The fact is, the Fourth Industrial Revolution had a brilliant vision, but if you look inside, what does the Fourth Industrial Revolution ultimately achieve? Artificial intelligence, digital technology, digital economy, the Internet of Things, etc., using all of these and mobilizing them all, ultimately, it is making waste incredibly smart, isn't it? And at the forefront, companies that create waste at an astronomical level in the name of business are precisely companies like Alibaba, T-Mall, and so on. So, in this way, it seems like all our garbage will end up there. There is a lot of garbage now, so it's thrown away here and there.

I told you not to come here and not to come here either. Don't come here at all. So, that's a big problem. So, last time, I briefly mentioned how three phenomena have been developing since the 1900s. We have conducted statistical tracking on how science and technology have been rapidly developing, like an exponential function, in other words, progressing faster and faster at the rate of a quadratic function. At the same time, the amount of waste is also increasing rapidly, similarly accelerating. Also, the frequency of climate disasters is increasing rapidly as well. So, these three are deeply interrelated, and we must not overlook this. Therefore, there are many discussions about what the future will be like, but...

Do you know what the most certain future is? The most certain future, a certain future, that no one can deny now. The most certain future, what is it? Various futurists, all sorts of future prospects, make future predictions, and even people like Sabi monks come out and talk about the future, but among them, there is one undeniable thing. Yes, that certain future doesn't seem very good. Yes, that's the 6th mass extinction. Ah, then after our 5th, the 5th mass extinction, we briefly talked about it. Do you remember the 5th mass extinction? What it is? No, I remember that, but then it seems like the 6th mass extinction is approaching us. It seems to be coming faster and faster, right? Yes, in the past, it was predicted to be about 7, 8, 10 years. If we analyze the current surge in garbage, as I mentioned earlier, not all beings will survive this.

The crisis that says it seems impossible is approaching rapidly. When discussing climate change, some speak very strongly, even mentioning such extinctions. Many, including myself, may think, Could it be happening now? It's unpleasant to think about. It's uncomfortable. Some may think, Will it really come so quickly? Young people these days say things like, 'Why aren't we having children in Korea?' If you think about it from an animalistic sense, it's because they feel uneasy. I'm anxious. Do I have to create another species to continue mine? There may be some anxious psychology at play. However, humans are different from animals, so when a crisis comes, we try to overcome it.

It also applies to the use of wisdom. For example, in the case of animals, they just perish in certain extinction situations. However, humans look for an escape route. That's a different story. So, in order to find an escape, we need to properly diagnose the cause. Otherwise, like mass laws, we would keep taking similar forms of policies and measures, such as giving red medicine for stomach pain. Ultimately, as I mentioned briefly last time, since modern times, the way humans live has been dominated by the economy, right? Before that, it was religion, right? Yes, it was religion. In fact, what saved us after modern times was the economy. What kind of economy are we living in? What is the economy after modern times? Let's briefly discuss some concepts that are currently emerging.

You know, there was liberalism and so on. Let's briefly touch upon those things like this, little by little. Shall we take a look at them once? So, for example, from modern times to contemporary times, in terms of the economy, there's industrial capitalism. They also talk about early capitalism and late capitalism, distinguishing between production capitalism and consumer capitalism. And now, from a political-economic perspective, there's market capitalism, social market economy, mainly practiced in countries like Germany or the Netherlands in Northern Europe. Actually, it's not a free market economy, it's a market economy. Because in a true free market, there are no regulations; only the market exists. So, in reality, in neoliberalism, the world is seen as everything being part of the market. So, there is a market economy, economics, and so on.

It could be, but socialism has actually been tried a lot, and in Europe, they have been contemplating how to harmonize the so-called market and society. So, they have been trying to find a solution, and now, especially after World War II, the concept of a social market economy was developed. Yes, yes, it was developed by the right-wing in Germany. In the end, the German socialists thought it was a scam, so they were cautious, but eventually, they reached an agreement. It was not the left-wing in Germany but the right-wing that created it. So, the right-wing economists came up with this idea, and through agreements, it was decided that the economic model Germany should pursue is the social market economy. This is how it turned out. Anyway, that's how it happened, but the problem is that the terms related to various economic systems actually only capture the surface of the economy from modern times to the present day, showing slight differences on the surface.

It seems like that, but I just changed the cover, right? If you look at the foundation, it has the same economy. And another thing is, we talk about how there have been four industrial revolutions from the first industrial revolution to the present. We view it as some kind of innovation in the economic structure where tremendous changes occur. However, that's just looking at the surface. In reality, if you look at the foundation, nothing has changed at all. When you look at the essence, it's just been about producing a lot, encouraging a lot of consumption, and pushing for a lot of usage. That cycle has been maintained. Not only has it been maintained, but it has continued to grow. You pointed that out accurately. So, the term for that is now called a linear economy. The linear economy model is simple. For example, extracting resources from nature, and the resources themselves.

Because it has no value, we have to produce it as something that has value. But does value arise just by producing it? No, it needs to be consumed. It needs to be consumed to create value. We have to pay for it, right? In order to make people consume, consumers are needed. So, we turn humans into consumers. Yes, humans are now beings that consume. Ultimately, what the consumer society produces is waste or everyday trash. So, in fact, what the linear economy produces is waste or everyday trash. Here, if we delve a little deeper philosophically, when the linear economy comes in, the fundamental relationship between humans and nature fundamentally changes. In the past, we probably looked at nature in a somewhat amazing way.

We received lessons from nature and were afraid of nature, living like this. And how do we receive nature? We saw it as something that emerges on its own. Nature is nature, that is the true meaning of nature. Nature itself, naturally. And Westerners also saw nature as something that arises on its own. That's why it's physics. Physics, physics, physics. Do you have any English words that come to mind? Physics. So, originally, physics is nature. In the past, people viewed nature from the perspective that it occurs on its own. But from the modern era onwards, what is called nature is not something that occurs on its own but is simply a resource without any inherent meaning. That's how it started to be seen, and that's also an important point you always mention.

Having gained perspective, that's right, so the natural science of pre-modernity, physics before modern times, and physics after modern times are completely different. They are not the same. The way we look at nature has changed. In fact, nature is dead. Hmm, it doesn't have its own essence. Ah, this is dead. That's the state of matter. Yes, everything is studied as matter, which is the fundamental bias of modern academia. Anyway, that's how it is. And as a result, purely academically, nature is just matter, and then from an economic perspective, we just see this matter as resources. Resources that we can utilize. Those resources themselves have no value. They become valuable by making something profitable, just one element. Just an element. But in order to make that into a profitable element, technology needs to come in, right? That's right. So, now, industry.

Revolution is basically about innovating existing technologies. Technologies have been innovated a lot, right? As you know, the first industrial revolution was about using steam as the basis for innovation, right? Yes, that's correct. The second industrial revolution was about electricity. So, what has changed? Linear economy still exists. However, the driving technologies leading the linear economy have changed. And those technologies are significantly more efficient in leading the linear economy. It's tremendous, right? If the final product of a linear economy is considered waste, ultimately, through the first, second, third, and fourth industrial revolutions, the driving forces leading the current economy, such as manufacturing technologies, have changed tremendously.

It has changed, and it has been greatly streamlined. Recently, it has even become intelligent. Ultimately, through the stages of the first, second, third, and fourth industrial revolutions, what did it do? It innovatively produced a tremendous amount of waste through the advancement of technology. However, we still don't know that well about it. Recently, what is actually leading this is, in fact, companies like Amazon. It started with Amazon, right? It started with Amazon. Yes, Amazon. For example, AliExpress, Tmall, and companies that stimulate consumer desires through high-speed delivery. To be precise, it amplifies the production, distribution, and consumption that make up the linear economy, utilizing the technologies developed so far.

It has been continuously utilized, so ultimately, we are producing an enormous amount of waste now. That's how it is being organized. For example, starting from the Industrial Revolution era until the past 1900s, if we look at the 20th century like that, as you mentioned, by producing the Ford cars, then raising the wages of the workers in the factories who also make them, because they need to be paid more in order to buy the cars. So, by creating a consumer group in this way, starting from that, Ford, from the management perspective, is considered a truly remarkable person, as we recognize. Starting from things like that, with the continuous addition of new technologies at a faster pace, ultimately, the issue of waste has now emerged.

The fact is, the actual name of the Fourth Industrial Revolution is the Smart Linear Economy Revolution. This is the accurate expression. It's a very good expression. Yes, we have created the Smart Linear Economy. We created it. And leading that at the forefront is such a smart online shopping mall. Now we can talk like this. But as we discuss, if we continue with this linear economy, it seems like we will keep encountering issues like the waste problem and other troublesome issues. We can't avoid it. Yes, that's why now there's talk about the Sixth Mass Extinction. Oh, when we talk about the Sixth Mass Extinction, I lose the desire to even do a broadcast. But before the Sixth Mass Extinction comes, humans have wisdom that animals don't possess. So, with the wisdom humans have, how can we escape from here?

It's good, but whether it's good to move away from that, it's not one person, not two people, not one country leading, but it seems that what moves the world is these big tech companies. When I say the U.S. is moving, it's the big tech companies within the U.S. that are making things good. Shouldn't companies like that appear? They should, right? But now, the important thing is that we have confirmed this thing called a linear economy. So, in this era we live in, paradoxically, this economy that keeps us alive is actually leading us to disaster. We need to pay attention to that fact, and that's why it's necessary to continuously innovate this linear economy through cutting-edge technologies. Will we keep making it smarter, or will we continue to flow at the foundation of our economy from modern times to the present day?

The question is whether we should fundamentally innovate the preceding economy, which we should start thinking about now. It seems very challenging, but surprisingly, there are companies that are making such innovations. Yes, yes, that's right, there are. So, we should buy stocks there. But it seems like they are not listed yet. Oh, really? So, they are not classified as big tech companies yet, right? Because every revolutionary change starts small in the early stages, right? Yes, that's why. However, as it rapidly spreads like a torch and then like a wildfire, it seems like we are moving beyond the stage of a small candle, right?

There were people who have been aware of the dangers since the 1980s. They kept talking about it. Yes, that's right. So, they started proposing the concept of a circular economy, actually since the late 1980s. The basic philosophy of a circular economy is that although people established their identities as consumers after modern times, humans have not always lived as consumers. In the past, for example, during the Joseon Dynasty, what did we live as? Ah, we were producers. We did agriculture and other things. At the same time, we were under the influence of Confucianism, so our individual identities were probably inherited from our ancestors. Whose descendants? Also, European people lived as believers. Then, with the Industrial Revolution, as humans consumed everything and turned into beings that produced waste, their identities changed.

Yes, as consumers, that's right. The word consumer itself probably didn't exist in the past, right? That's correct. And calling humans consumers, that was probably unimaginable before, yes, yes. Back then, saving was important, but now, consumption is considered a virtue. Oh, around the mid-1900s, probably during Coca-Cola advertisements and similar ones, they kept encouraging consumption, saying that consumption is a virtue. So, outwardly, for the economy to be activated, consumption needs to keep increasing, and consumption needs to truly create a high demand, right? It's obvious, but if you dig a little deeper, consumption ultimately becomes a waste production process. We are the ones producing waste, right? We are the waste producers.

I'm a producer. On one hand, well, those who have advocated for the circular economy, their thoughts on products have changed. For these people, the value of a product does not come from consuming it, but from using it. Moreover, this usage is not just a one-time thing; a new user can constantly reappear. So, it's not about consumption, but rather about the importance of usage. From this perspective, humans should not use the word buying to consume but rather use the word using. That's the point. However, if we delve one level deeper into usage, we do it to produce some value, right? We use something to obtain utility, to create some value. In fact, we are creating value, but we tend to overlook it and fail to see certain aspects of it. However, what we are doing is creating value.

You don't have to consume products necessarily. So, when you use it, what benefits do you get from using it? It becomes convenient. So, now, fundamentally, thoughts about products and thoughts about the people who use them are changing. Products don't just get consumed; they gain value through use. And the act of using is not something that is done by one person alone, but depending on the context and situation, how, and by whom it is used, it can be transformed into different values. For example, let's say I bought jeans today, but I don't like them. If I give them to someone else, that person may turn those jeans into a different fashion item for themselves, like a bit of vintage style, and wear them. Creating value in vintage style, like this.

Tearing it apart, tearing it apart again, a little wild, matching one's own style, right? Matching it, so in a way, consumption is a barbaric behavior, and our use is barbaric. Oh, this is a very challenging statement. Consumption is barbaric; the use is actually a very wise value production process. For example, hmm. And when it comes to value creation, it does not necessarily occur only by consuming products in the world. Yes, so there was a very profound meaning to this. In order to do this, there should have been a skill to match who can reuse the item once used. However, that didn't exist. Because it didn't exist, it was only talked about ethically. Um, yes, we should do things like this. Oh, and what... Thinking back in the old days, when the older brother wore it, the younger brother waited, and then the younger brother used it. But now, all these things are just kept within the house.

When my nephew was born or when my niece was born, I went over there again. So, what I still remember is, oh, when we were raising our kids like this at home, we dressed the older one in big clothes and the younger one in small clothes. And over there, there were other friends as well. In fact, it was a mild economy, a value creation process that didn't exist. That's how we did it. But then, a technology emerged that matches that. Yes, yes, when it emerged, anonymous people could do that. Yes, it reminded me. What company was it? Ah, it matched it with IT technology. So, the important thing is that it was IT technology. In fact, it's not used to create waste, but it can be used as a technology that can match where a used item can be reborn as a new value when it goes to someone else. Actually, we were too negligent about that. But there was a company that captured that. So, that's it.

Companies use IT technology to constantly exchange information among network users to understand what needs to be addressed in real-time situations. If a company used that insight to tempt consumers into spending, the company, instead of saving us, is turning us into villains. The company you are referring to is the one that connects you to your surroundings. It's great. Having such a great philosophy, I think a business model like this wouldn't have emerged without having that philosophy. But are they making money? It was tough at first, but they grew rapidly, finally turning a profit last year.

I started, they said, yes, yes. So, if we summarize it again, the business model couldn't make money all the time, it was sticky and struggling, right? However, this, so, by receiving advertising fees, it's not like it's not working, right? Of course, now, from the capital perspective, since profit will sustain the business, various business strategies should be used, but the fundamental philosophy hasn't been given up. So, leading a linear economy is not a business model, but a circular economy. However, that circular economy becomes a smart circular economy. Now, with IT technology and user identification at the right place and time, yes, there is that technology, right? Yes, that's it. Artificial intelligence needs to be incorporated, right? So, with AI, the so-called cutting-edge smart technology, contrary to the stimulus amplification memory of consumption, stimulates human desires in milliseconds.

Rather than using up and consuming products, the value of the product never runs out. Yes. And now, we are no longer consumers but rather value creators who constantly recreate value. Not consumers, but recreators, as producers of value. That's right, changing identities. Companies that apply such technology in reverse are very philosophically important. Not philosophically, but very important philosophically. We are not consumers. We should become regenerators of value. In order to do that, instead of throwing away the things we use as trash, we need to find a way to reuse them somehow, to take on the identity of our own consumers as a link to reusing them. Not consumers, but human identities, that's right. That's right. But just having that mindset isn't enough, right? That's right. We need the technology to make it happen, and that technology already exists. But

We used that technology to create trash, but Daangn Market is actually realizing human creativity with it. It is not about disposing of the value of products, but constantly recreating them. By doing so, they are generating sustainable economic profitability. This is what we can truly call a smart circular economy. From the perspective of companies that produce hoping humans will consume, it may not be ideal because they usually make money by continuous production after the initial one. However, when humans play a role in recycling items as part of the regeneration process, a circular economy is created. Humans become active participants in the economy by utilizing that technology, actively participating in the smart circular economy.

But the crucial difference between the 80s and the 21st century, the proud company we have now, Carrot Market, is that until then, this kind of ethical enlightenment didn't work well. No matter how meaningful it was, it could lead to some disillusionment after doing it once or twice, not knowing where or who needs the product. Oh, like this. However, Carrot Market directly identified the potential of technology and artificial intelligence technology and turned it into an excellent business model. At first, it was tough, but from what I've seen, since last year, they have started to make a significant profit. They used to say it wouldn't work in Korea, so they went abroad, but it worked well in Korea, and the number of users is rapidly increasing here, proving it. And if they go to the US, it can only get better, especially for environmentally conscious countries.

It's going to grow rapidly, but it really did. It started to grow rapidly by entering Canada, and probably it will grow enormously when it goes to Europe. You should buy NVIDIA stocks quickly, not just that, now I understand. When it goes public, I will go all in here. You should buy before it goes public. It could be like that. Yes, you should buy there quickly. Yes, yes. When I hear your words now, it's about introducing a philosophical concept that encourages us to not just perceive humans as consumers but also as producers. By continuously delivering this perspective to look at things in a new way, if we can think like that once again, and just take action, then if we do that, we can escape the 6th mass extinction. Yes, we can get out of it. There is still hope. So, in fact, now we are quite respected.

There is not just one in this foreign country, it's called Patagonia. Oh, Patagonia also applied the technology of bat's head to reverse logistics. What is reverse logistics? It's a logistics system that reverses the process of tempting consumers to consume. Instead of pushing for quick delivery, they are turning it around. Companies like Carrot Market are implementing a system that reverses logistics, circulating items instead of discarding them, in the early stages worldwide. So, in a way, it can be seen as the start of a change in this business model. Fundamentally, even the manufacturing industry now needs to rethink. For example, Patagonia has a new manufacturing model. They are still a manufacturer, but unlike in the past where manufacturing was based on sourcing raw materials, now it's about...

The butter is already in circulation. So, it can be seen that the manufacturer is not a company that produces waste as the final product, but actively leads the innovation of the circular economy. Therefore, having a Pata address is important, and at the same time, it can be seen that Carrot Market, as a platform, is much more important than Pata Street. Additionally, one more thing I would like to add is that in order to survive as a company by advancing the circular economy to the forefront of smartification, innovation companies must continue to generate profits. I think profits will continue to grow rapidly. And what does it mean to grow profits? It means that more waste is being produced. That's important. In other cases, when profits are made, waste increases significantly. However, when profits increase in Carrot Market, waste decreases.

So, when I looked at the statistics for 2020, I realized that I received the emission reduction exercise. Oh, really? How did it turn out? In 2020, the transactions approved by the Carbon Market in our country were 120 million. Oh, but what effect did those 100 million transactions approved by the Carbon Market have? Ultimately, it led to a rapid reduction in waste, right? On one hand, it led to a continuous process of reproducing and recreating value without depleting goods, circulating them, and as a result, there was an effect of planting 2.77 million trees. It's amazing. It's like dozens of Namsan Mountains were created. It's a very smart and wise ESG emphasis these days, and we have to automatically receive ESG certification. Actually, Korean companies are excellent companies, and we need to realize that ourselves.

Many people give up, but I really hope that Daangn Market will continue to play a role in innovating our encounters and interactions by praising and supporting us. When I listened to the professor, he mentioned that Daangn Market's positioning as a company seems very promising, playing a great role as a platform in the process of transforming into a linear economy. As I continued to listen, he praised that Daangn Market is excellent in playing the platform role. So, how should we, as consumers and also as producers, act? After purchasing items, we should keep the receipts, noting the price and date of purchase, and then keep track of when we used the item.

I made it clear so that when I give it to the next person, I might be able to get a little more money. It's not just using it carelessly. If something happens later, sell it, or if not, what should I do? So, let's just clean it up nicely. In the old days, when children's clothes were a bit big, we used to buy big ones and when the second child wore them well, we gave them to them. And then, the second child was always dissatisfied, always having big clothes. I remember having big clothes all the time. I always wore properly fitting clothes, and my younger sibling always wore big clothes. But that younger sibling grew much taller than me. So now, I can't hand them down, but anyway, as it goes like that, I started to think in my mind how to give what we used to use to others. But now, it's not like that anymore.

Let's not think about it. By writing well and cleanly, I am preserving value so that it can be used again. By continuing to think and act as a value regenerator, we can position ourselves as important economic actors. In order to do that, the concept of design needs to change. Actually, not all designers think this way, but traditionally, design is understood as decorating the appearance of products to tempt consumers, right? However, from now on, design should be about how to recreate value, not just decorate. Design should focus on how to recreate value. In another aspect, it involves redesigning things that have lost their value to someone, giving them value again.

So, in terms of fashion right now, for example, talking about a specific company, well, what bag comes to mind, right? That bag, yes, for example, in countries like ours, they talk about fast fashion, which is quickly passing trends. But in our country, there is a fashion company called 서저리 (Seojeori). Yes, they take things like used jeans, redesign them, and make them into new products again. But this is receiving great attention from the millennial generation. So, the millennial generation is also, in a way, at an early stage of transitioning from a linear economy to a circular economy in the smart economy. It's excellent. It's excellent. I think we need to encourage and support the economic activities of the millennial generation in various ways. Yes, yes. Anyway, we need to encourage and support their economic activities in that way, right?

Due to the diverse population distribution, um, first of all, from the perspective of senior members of society, we also support the consumer economy and utilize it. On the other hand, now the concept of creating value is being utilized well by the younger generation, and they are creating more economic activities in that direction. Then, new economies are created, and so the linear economy changes to a circular economy, creating a framework for new development. Human identity also changes, and it can provide an escape route to escape from the constraints of public and private from the past. Suddenly, hearing about these things just puts my mind at ease. You have shared very important words today. Our companies are feeling various upcoming threats at the moment, which are constantly mentioned in the newspapers. Every time we see that, we feel anxious about what we should do and what we should do for the future.

But if we look at the current environment from a different perspective and start to view ourselves as slightly different identities, it seems to offer hope that the situation could change. One more thing, yes, I would like you to meet the founder of Danggeun Market. Oh, I will try to contact that person. And there is another company leading the smart circular economy in the country, called SuperBin. SuperBin, SuperBin, SuperBin, this company is also utilizing artificial intelligence and IT technology in reverse to lead the smart circular economy. So, in the next opportunity, maybe with Danggeun Market or one of them, perhaps those people. It hasn't been long since our company, Aura Media, was established, so I wonder if they will not answer the phone when I contact them.

But, oh, if I can get in touch with the CEO of Super Bin once, I will try it once. Looking at Super Bin, they install many amusement parks in different regions, right? They have devices that collect those bottles, right? And they gather them to process them in some way, right? Yes, and then they give money to the people who put them in there later. Anyway, let's not think of ourselves as consumers, but let's think of ourselves as creators. That seems to be the keyword today, right? Yes. In our leasing section, Maslow's self-actualization is practically implemented as that creation, right? Yes, so there are various ways to achieve self-realization. Each person has a different way of doing it, and by finding a way to align them well, we can build the economy.

A new economy might emerge. Now, because our national income has increased so much, those in the manufacturing industry are having a hard time. Human rights are improving, so creating a new business concept that satisfies those desires and fits into the circular economy wouldn't hurt. It's not bad to try something good. We need to try it out. It's not that living is bad, it's not bad, it's not bad. It's not about losing passion. I die before losing passion. But now, in the future, I don't think I'll be able to do it. So, if we think about our descendants, it's worrying. Yes, I understand. Continuously creating a low birthrate committee and viewing humans not as producers but as producers of babies is not right. So, we need to comprehensively find a solution to that.

We need to think of ways, but it seems that thinking too narrowly makes us uncomfortable in various ways. So today, we sat here for a long time discussing. Next time, I will try to find an interesting topic for you all again and deliver it enthusiastically. Thank you. See you next time.

5차 산업혁명이 시작된다

뭐 먹고 살지?를 고민만 하지 말고, 육각형 인재로 거듭나자!

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창조아고라

The Impact of Tech Companies on the Fourth Industrial Revolution

Tech companies like Amazon and Tmall AliExpress are at the forefront of the Fourth Industrial Revolution, utilizing advanced technologies and posing a threat to traditional businesses.

These companies are driving mass customization through the development of artificial intelligence to amplify and understand individual consumer desires.

The increasing influence of big tech is causing concern and resistance from other large corporations, leading to a shift in the global economy.

The Role of Big Tech in the Fourth Industrial Revolution

Artificial intelligence is being used to achieve ultra-fast delivery through mass customization production.

Big tech companies are leading the way in utilizing Fourth Industrial Revolution technologies to make production and distribution more efficient, as well as to stimulate consumer desires.

However, this rapid consumption and waste production are ultimately contributing to a global waste crisis.

The excessive waste is accelerating the 6th mass extinction, leading to an uncertain and potentially dire future for all beings.

The Impact of Modern Economic Systems on the Environment

Climate change is causing anxiety about the future, especially among young people.

The discussion then shifts to the dominance of the economy in modern life, from liberalism to the concept of a social market economy.

However, despite the various economic systems and industrial revolutions, the fundamental relationship between humans and nature has remained focused on production, consumption, and waste in a linear economy model.

The Evolution of the Linear Economy and the Role of Technology

The concept of nature has shifted from having its own essence to being seen as dead matter, primarily for economic use.

The linear economy, driven by technological innovations from the first to the fourth industrial revolution, has led to a significant increase in waste production, with big tech companies now at the forefront.

This model is now causing environmental issues, leading to a discussion on the need to innovate the linear economy for a sustainable future.

The Concept of a Circular Economy Since the 1980s

The concept of a circular economy emerged in the late 1980s as a way to shift from a consumer identity to a producer identity.

It emphasizes the value of using products rather than just consuming them, highlighting the importance of creating value through usage.

IT technology has now enabled the transformation of used items into new values, supporting the idea of a circular economy.

The Transformation of a Company into a Smart Circular Economy

A company is using IT technology and artificial intelligence to shift consumers into value creators, focusing on sustainability and regeneration.

Despite initial struggles, the company has rapidly grown and become profitable by tapping into environmentally conscious markets.

The company's philosophy emphasizes the importance of turning consumers into active participants in a smart circular economy, and its unique business model has the potential for significant future growth.

The Impact of Patagonia and Carrot Market on the Circular Economy

Patagonia is leading the way in reversing the manufacturing process and promoting a circular economy.

Carrot Market is also playing a significant role in reducing waste through its transactions and is praised for its platform role in the linear economy transformation.

The concept of design is shifting towards recreating value and redesigning products to give them value again in the circular economy.

A fashion company called Seojeori is gaining attention for redesigning used jeans and promoting a circular economy.

The younger generation is driving the transition from a linear to a circular economy by creating new economic activities and value.

SuperBin, a company in the country, is leading the smart circular economy by using artificial intelligence and IT technology to collect and process recyclable materials.