Evaluating Social Media Platforms for Business Growth

TikTok's low conversion and engagement rates make it less effective for monetization compared to other platforms like YouTube and Instagram.

### Analyzing Social Media Platforms for Monetization Potential
* 📊 With over **10 million subscribers**, I’m breaking down which social media platforms offer the **highest potential for revenue**, focusing on TikTok, YouTube, X (formerly Twitter), LinkedIn, and Instagram.
* 📈 Starting with TikTok, only **27% of families earning over $100,000** are on the platform, with a **33% market share in the U.S.**, indicating a **lower income demographic**.
* 💡 Despite TikTok's high growth potential, recent algorithm changes have made it increasingly difficult for new creators to gain traction, resulting in **low average view durations of just 5 to 20 seconds**.
* 📉 In terms of conversion, TikTok struggles as **Gen Z prefers Instagram DMs**, leading to **lower revenue opportunities for services**, prompting me to rate my TikTok strategy as an **F**.
* 🎥 Moving to YouTube, a staggering **89% of families over $100,000** are users, with **83% market share** in the U.S., allowing for **high discoverability** and an average view duration of **over 8.5 minutes**, which fosters **deeper audience relationships**.
* 💰 YouTube generates **28.6% of my traffic**, with conversion rates **three to four times higher** than other platforms, making it my **top choice for investment**, earning it an **S-tier rating**.
* 🗣 On X, **29% of users earn over $100,000**, with **22% of the U.S. population** on the platform; its **high engagement and DM capabilities** offer **strong conversion potential**, earning it an **A rating**.
* 🔗 LinkedIn boasts **53% of users with household incomes over $100,000**, with high conversion potential for B2B interactions, contributing **9% of my traffic** and earning a **B-tier rating**, while Instagram, with **54% of users in the same income bracket**, shows promise for viral growth but has lower depth, leading to a **B-tier rating** as well.

### Leveraging Social Media and Content for Maximum Conversion
* 📊 Analyzing video engagement beyond tweets reveals **significant growth potential** through various metrics, emphasizing the importance of both **top-of-funnel** and **in-depth content**.
* 📅 On Instagram, posting frequency matters; after testing various rates, **two posts per day** emerged as the optimal strategy to avoid penalties, unlike TikTok where **more frequent posting** is encouraged.
* 🔗 Instagram's conversion capabilities are notably strong, **second only to LinkedIn**, with features like stories, swipe-ups, and integrated commerce tools enhancing **user engagement and sales potential**.
* 💰 A case study highlighted a dietitian with **5,800 followers** generating nearly **$100,000 a month** by focusing on niche content and direct communication with customers, proving that **quality trumps quantity** in follower count.
* 📈 Surprisingly, **48% of traffic** to acquisition.com comes from Instagram, outperforming YouTube in absolute numbers, although **conversion rates from Instagram users are lower** than those from YouTube.
* 📉 Facebook, initially deemed less effective, has shown potential for **high conversion rates**, generating **3.8% of traffic** with only **150,000 followers**, indicating that **smaller, targeted audiences** can yield **better results** than larger, less engaged ones.
* 📧 Email marketing remains the highest converting platform, with an average return of **36 to 1**, emphasizing the importance of **maintaining an engaged email list** for consistent revenue generation.
* 📚 Lastly, Amazon presents a unique opportunity for influencers to monetize their recommendations effectively, with a **conversion rate of 30% on book pages**, showcasing the potential of combining **content creation with e-commerce strategies**.

My Evidence Based Guide to Making Money Online [TIER LIST]

Day Job: I invest and scale companies at Acquisition.com | Co-Owner, Skool.
Side Hustle: I make free content showing how we do it 


Alex Hormozi

Analyzing Money-Making Potential of Social Media Platforms

The speaker has grown their brand to over 10 million subscribers and is breaking down the money-making potential of different platforms, starting with TikTok.

TikTok has a low percentage of high-income families (27%) and a 33% market share in the US, but it offers high growth potential and favors newer creators.

However, TikTok's low average view duration and lower conversion rates make it less effective for generating revenue compared to other platforms.

The speaker rates their TikTok strategy an F, as it's not yielding enough attention or revenue compared to other platforms.

In contrast, YouTube has a higher percentage of wealthy users and a longer average view duration, making it a more effective platform for building relationships and driving traffic.

YouTube also generates a significant portion of the speaker's overall traffic and converts at a much higher rate than other platforms, making it a valuable channel for business growth.

Building a Successful YouTube Channel and Leveraging X (Twitter)

Starting a YouTube channel with consistent video uploads and focusing on improving one aspect each time can lead to success.

The thumbnail and the first 8 seconds of the video are crucial for capturing viewer attention.

X (formerly Twitter) has a unique user base and offers opportunities for organic growth and niche marketing, making it a powerful platform for generating leads and building a business.

The Impact of X and LinkedIn on Content Creation and Growth

X serves as a key platform for repurposing content, generating 6.

12% of website traffic and providing a high average session duration.

LinkedIn has a significant user base, with 53% of households earning over $100,000 and 30% of the U.

LinkedIn's growth potential is medium to high, offering sophisticated tools for targeted outreach and a strong conversion ability, making it a valuable platform for generating business leads.

The Power of LinkedIn and Instagram for Business Growth

LinkedIn has been a significant source of traffic, accounting for over 9% of the author's site visits, with a high average session duration of over 40 seconds.

The platform is ideal for recruiting high-level talent, offering a higher response rate than any other platform.

Instagram also shows promising results, with 54% of its users having over 100k followers and offering viral growth opportunities through shares and video content.

Instagram's DM feature and shop functionality are driving commerce, with some users generating significant revenue from the platform.

The key to success on Instagram is creating content that addresses the problems of your ideal customer and offering solutions.

Despite low likes on posts, Instagram's algorithm can still effectively target the right audience, making it a valuable platform for business growth.

The speaker restarted their Facebook profile this year and emphasizes that starting at zero is common for everyone.

Facebook, now known as Meta, has 68% of its users in the U.

and has seen a resurgence in growth through platform-specific content and the introduction of reels.

The speaker highlights Facebook's high conversion rates and potent traffic generation, leading to a shift in prioritizing resources towards the platform for the upcoming year.

The Similarities Between Podcasts and Email

Podcasts and email are both long-term nurture strategies, helping to consistently add value to the audience.

Both platforms are considered owned media, allowing direct communication with the audience.

Despite their growth challenges, they have a high conversion rate, with email offering the best return on investment.

The Effectiveness of Email and Podcasts for Audience Conversion

Email marketing can yield exceptional results in converting an audience, especially with the advantage of having their contact information.

Podcasts build a strong trust with listeners, but the difficulty in converting them is high due to the disruption in their listening experience.

Other platforms like Twitch, Snapchat, and Pinterest also offer unique opportunities for audience engagement and revenue generation, with Pinterest being particularly effective for visually-oriented businesses.

Amazon has a massive customer base, with 300 million Americans on Prime, making it a lucrative platform for creators to grow.

The author's book, published with a small following, sold more copies than their email list, highlighting Amazon's strong conversion rate.

The Amazon affiliate model is under-tapped for influencers, offering a unique opportunity to promote products and drive traffic to their own content.