Launching My Second Etsy Shop: Wall Art Strategy

Starting a second Etsy shop, she aims for quick product creation and a specific niche in wall art.

### Launching a Second Etsy Shop: New Strategies and Goals
* 🎉 I'm excited to announce that I'm starting my second Etsy shop after gaining experience from my first shop, which has been selling **Canva templates** since **October 2022**.
* 📈 My first shop generates about **$300 monthly**, but it's not enough for a full-time income, prompting me to venture into a new niche—**selling wall art**.
* 🔍 After extensive market research, I decided on wall art over adult coloring books, as I believe I can **leverage AI tools like Mid Journey** to create products **more efficiently**.
* 🛠 Using the Everbee tool, I analyzed the competition in the bathroom wall art segment, discovering valuable insights on **estimated sales and revenue** to identify a **profitable niche**.
* 💼 This time around, I'm focusing on outsourcing tasks such as **upscaling my AI-generated designs**, allowing me to concentrate on **creating more products** rather than spending excessive time on each one.
* 💰 My goal is to **launch the shop by the end of September** and to achieve monthly earnings of **$1,000 to $2,000**, with an aim to have **60 to 100 products by December**.
* 📅 I'm considering whether to share monthly updates about this new shop, similar to my first one, and I'm hopeful that this venture will be successful given my **focused strategy on quantity and niche selection**.

My plan to make $2,000/month with my 2nd Etsy shop | how I'm doing things differently this time

Dina Lu

Starting a Second Etsy Shop: A New Adventure

The speaker is launching a second Etsy shop after nearly two years of running the first one, which sells Canva templates.

The new shop will focus on selling wall art, chosen after conducting market research and considering various niches.

The speaker plans to use AI, specifically Mid Journey, to create products and is using the tool Everbee for market research to identify a specific niche within the saturated wall art market.

Everb provides a convenient way to access on-page metrics for Etsy listings, making market research faster and easier.

The tool offers product analytics, aggregating information to show monthly revenue and best-selling items.

Everb also provides additional features on the growth plan, including keyword research and a profit calculator, with a special offer for the first two months.

The speaker is tracking their time and has hired a Photoshop person to upscale and resize wall art created on Mid Journey.

They are focusing on outsourcing tasks to spend less time on the Etsy shop while managing multiple projects.

The speaker's strategy is to prioritize quantity over quality, aiming to create and post more products quickly.

Transitioning from Coloring Books to Wall Art

The speaker struggled to create consistent designs for a coloring book, finding it easier to produce wall art with AI.

They decided to focus on wall art for its fun factor and quicker product output.

Currently, they are working on mockups for the wall art listings and have already created around 15 pieces.

The wall art images are already created, and the mockups are the next step before launching the Etsy shop.

The expenses include a Mid Journey subscription, Canva Pro, and hiring a Photoshop person, along with purchasing wall art for market research.

The goal is to make $1,000 to $2,000 a month, with plans to launch at the end of September and ramp up to 60-100 products by December.