Demystifying Entrepreneurship for Young Black Innovators

Somra inspires young Black entrepreneurs to see themselves as job creators, breaking down barriers and redefining success in entrepreneurship.

### Empowering Young Black Entrepreneurs: Bridging the Gap to Innovation
* 🌟  Somra, an entrepreneur who began her journey at 39, reflects on her early misconceptions about entrepreneurship shaped by her **upbringing and education**.
* 👩‍🎓  Despite her parents being entrepreneurs, Somra did not identify with that label due to their focus on **traditional career paths** and concerns about **non-conventional jobs**.
* 🚀  At Stanford, she felt out of place among peers who seemed to possess an **innate understanding of entrepreneurship**, leading her to believe it was **unattainable for her**.
* 👩🏾‍🤝‍👩🏾  It wasn't until she saw other Black women successfully launching ventures that she recognized her **potential to be an entrepreneur** as well.
* 📈  Somra emphasizes the importance of **diversifying the narrative around entrepreneurship** by showcasing **various pathways and role models** beyond the typical **high-growth tech stereotype**.
* 💬  She advocates for mentorship from near peers who can provide **relatable guidance** and demonstrate the **possibilities of entrepreneurship** to young people.
* 🤝  Recognizing the role of social capital, Somra's work focuses on helping young people **leverage their existing networks** and **build confidence in pursuing entrepreneurial opportunities**.
* 💡 " If we only teach young people how to do jobs and not how to make jobs, the **wealth gap will persist**, highlighting the critical need for **empowering the next generation of innovators**.

my name is Somra, and I'm an entrepreneur. But I didn't become an entrepreneur until I was 39 years old. Before that, I was fascinated by innovation and entrepreneurship, but I didn't see myself as an entrepreneur. This is despite the fact that when I was in middle school, both of my parents had started small businesses: my mom as an independent filmmaker and my dad as a solo lawyer. But if you had asked me then if I knew any entrepreneurs, I would have said no. My parents didn't talk about themselves as entrepreneurs or to me about entrepreneurship, so I didn't see them as entrepreneurs. They talked to me about college and getting a good job. They were overjoyed when I got an internship in finance, but when I got my first full-time job at an early-stage startup that perhaps you have heard of, Google, they were worried. They said, Do real people actually work at that company? What do they do? I went through most of my education and career believing that

entrepreneurship was a pathway for some, but not for me. When I was at Stanford Business School, I saw all of these eager entrepreneurial types around me who seemed to know how to be an entrepreneur already. They spoke the lingo, they knew which classes to take, which people and professors to hang out with to make magic happen. That's what it seemed like to me: magic. There was this talk of unicorns and this mystique around what would lead to success, and the magical playbook seemed to have been shared with a very specific group, and that group did not look like me. These people had the confidence and the connections to make things happen, manifesting new companies from ideas on napkins. I did not understand how to do that type of manifestation, so I kept working to get good job after good job, and I told myself I was not entrepreneur material. I learned how to do jobs, but I didn't learn how to make jobs. It wasn't until I saw other black women around me launching new ventures and

calling themselves entrepreneurs that I really began to believe I could do it too. By that point, I was 39 years old. My journey is far from unique. Even now, when I talk to young black folks about who they see as entrepreneurs, I hear Mark Zuckerberg, Elon Musk, Bill Gates, and when they do name black entrepreneurs, they very specific lanes in sports: Michael Jordan, Steph Curry, Serena Williams, in entertainment: Beyonce, Jay-Z, maybe Nipsey Hussle. I want to change the narrative around who becomes an entrepreneur in this country, so this is the work that I do. I work with young black folks to help demystify entrepreneurship so they can learn how to make jobs and not just do jobs. We should all care about this. Entrepreneurship has driven extraordinary wealth in this country. Of the hundred wealthiest people in the United States, 63 of them built their wealth in their own lifetimes through companies they founded themselves. Only one of those 63 is black. We should all care about this, and it turns out there is a way to

move the needle. We have an opportunity to demystify entrepreneurship for black young people, and if we get this right, the potential for all of us is enormous. So, what should we do first? We need to share the multiple pathways to entrepreneurship with young people so that they can see themselves reflected in them. There are so many different ways to be an entrepreneur, from side hustling to small business ownership, entrepreneurship, building a high-growth tech company, and many more. But one of those pathways, the high-growth tech one, gets way more attention than the others. There's a whole culture and a guy in a hoodie persona that goes along with that pathway. It's not really very inclusive. So, in our work, we share all of the pathways to entrepreneurship with young people, and we help them find what feels like the right fit for them. We share the origin stories of other entrepreneurs who have walked a path that our young entrepreneurs might want to explore. We help them understand that they can show up as an entrepreneur in a

way that feels authentic to them and that there's no one way to be an entrepreneur, and that leads to the next thing we need to do. We have to intentionally provide a much more diverse set of role models to young people. We can talk about Mark and Elon, but we also have to highlight Taupe, who founded Cly, or Shantee, who created Black Girl Sunscreen. There's Robert, who started Compass Real Estate, and Julia, who launched Planet Forward, a decarbonization platform. There is a deep legacy of entrepreneurship in communities of color, and there are countless black innovators across every industry that we can and should be raising up as role models. And we need to make those role models feel proximate so that young people can say, I can see myself in this person and their journey, and I don't have to wait 20 years to get started. One of the best ways to make role models proximate is through nearer mentorship. Our near peers are young entrepreneurs who are just a few

years farther along in their journeys, like Amed, who's a freelance filmmaker, or Jada, who has her own tech business, or Florence, who's an emerging product designer. She helped design these shoes I'm wearing. Each of these mentors can bring their own authentic identity as a young entrepreneur to demonstrate what's possible for other young people. Finally, when I think about the biggest drivers of entrepreneur inequity, in the end, it all comes down to relationships. Who has access to the relationships? Who will help them achieve their goals, and who doesn't? This is social capital, and it's just as critical to entrepreneurial success as financial capital. Every successful entrepreneur I've spoken to can point to an introduction or an opportunity that came to them through their relationships that changed the trajectory of their journey. Accessing and mobilizing your social capital is a skill that can be learned. It's not just something that some people know how to do and others don't. So, in our work, we help young people understand who is in their networks.

already we help them build the confidence to reach out to those who might be willing to support them. We help them build fluency with tools like LinkedIn. We help break down what can feel like a really complex and scary process around building your entrepreneurial network into more approachable pieces. And we take an asset-based lens, affirming that young people already know people who can help them achieve their goals. I've seen young people go from tentatively curious about entrepreneurship to seeing themselves as entrepreneurs in the span of 10 weeks. I've seen the spark that grows when young people see identity-affirming role models, often for the first time, who are innovators. And I've seen the feeling of power and agency that comes from recognizing the social capital that you already have that can help you achieve your goals. This is the real magic. This is the work that I do. But we should all care about this because it matters well beyond the young people we serve. If you care about equity, the median Black family holds only 15% of

the wealth of the median white family. If we're only teaching black young people how to do jobs and not make jobs, then we will continue to see that wealth gap persist. If you care about the economy, closing the earnings gap could add over $8 trillion to the US economy by 2050. That's a trillion. And if you care about the resilience of our workforce, especially given technologies like AI, it's imperative that we teach young people how to make new jobs. By one estimate, people in the lowest income brackets could be up to 14 times more likely to need to change jobs due to AI. If we're only teaching young people how to do jobs that exist today, then we're not actually preparing them for their future. I'm proof that you can start to see yourself as an entrepreneur later in life and still do something meaningful. I started my organization four years ago at 39, and while we're still early, I believe we have big things ahead. But I also believe that if I had

started at 19 or even 29. I would be at a different stage as an entrepreneur today. I'd probably be on my second or third startup. I'd have already learned some lessons that I'm learning right now. I'm also working to unlearn decades of not seeing myself as an entrepreneur. Imagine the magic that would be possible, not just for them, but for all of us, if our young people could start to see themselves as makers of jobs and not just doers of jobs earlier on. Thank you.

Yes, You Can Be an Entrepreneur Too | Saamra Mekuria-Grillo | TED

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Somra became an entrepreneur at 39, despite being fascinated by innovation and entrepreneurship from a young age.

Her parents, who started small businesses, didn't identify as entrepreneurs, and Somra grew up believing that entrepreneurship wasn't for her.

It wasn't until she saw other black women launching new ventures that she realized her potential and decided to pursue entrepreneurship.

Changing the Narrative of Black Entrepreneurship

The speaker's journey to entrepreneurship began at 39, inspired by the success of others.

They aim to change the narrative around black entrepreneurs, who are often only recognized in sports and entertainment.

The speaker works with young black individuals to demystify entrepreneurship, highlighting multiple pathways and sharing origin stories to help them find their own fit.

The Importance of Diverse Role Models in Entrepreneurship

Diverse role models are crucial for young people, showcasing that there is no single way to be an entrepreneur.

Highlighting individuals from marginalized communities and near peers can make role models more relatable and accessible.

Building social capital and relationships is essential for entrepreneurial success, and it is a skill that can be learned and mobilized.

The organization helps young people build confidence and fluency in networking, particularly through tools like LinkedIn.

By breaking down the complex process of building an entrepreneurial network and using an asset-based approach, they affirm that young people already have valuable connections.

The work not only impacts the individuals served but also addresses larger issues of equity, economic growth, and workforce resilience in the face of technological changes.

The Impact of Early Entrepreneurial Mindset

Starting entrepreneurship at a younger age could lead to multiple startups and valuable lessons learned.

The speaker is working to unlearn the mindset of not seeing themselves as an entrepreneur.

Encouraging young people to see themselves as job creators, rather than just job doers, could have a transformative impact.