Sales English: Graph Explanation and Presentation Techniques

Sangro explains sales graph nuances, emphasizing tense usage and projection expressions in Sales English.

### Mastering Sales English Part 2: Graph Explanation and Presentation Tips
* 📊 In this session, Sangro covers graph explanation and presentation tips for sales professionals, focusing on **two different graphs** related to **product sales** and **profit analysis**.
* 📈 The first graph shows a **10-year trend of increasing sales** for Product A, with a recent **decline in the number of retailers**. Sangro emphasizes the use of present perfect tense in English to imply **ongoing trends** without specifying a past period.
* 💼 Sangro presents a scenario where profits are expected to **decrease until the third quarter**, but sales are projected to **increase in the fourth quarter** due to the holiday season. This highlights the importance of using "**be going to**" for predictions based on facts and "**will**" for more opinion-based predictions.
* 🔍 The presentation includes phrases like "**What drives this is...**" to explain the background of a trend, and "**According to this data...**" to emphasize forecasted growth.
* 🇰🇷 Sangro provides translations and explanations in Korean, making it a valuable resource for Korean speakers looking to **improve their sales English**.
* 📝 The session concludes with a **summary** and a promise to cover more expressions related to **graph features and data axes** in the future.

Hi everyone, this is Sangro, a dignified global professional speaker. If you thought you knew a bit of sales English, today you can get more honey expressions and tips. If you haven't checked out Part 1 of Sales English, please do so before moving on to Part 2. Let's get started. The first language of sales is graph explanation. For those in the business of graphs and presentations, this is an unavoidable task. In addition to the previous graph episode, today we will focus on situations related to sales. Now, I will explain the graph. On your screen, the left graph shows the sales of Product A from 2012 to 2023, spanning over 10 years. The graph on the right, in addition to the recent sales results, shows the number of retailers selling that product. Let me pause the screen for 3 seconds here.

Please briefly explain the graph without using difficult words. Just describe it in simple terms that everyone knows. Alright, are you done? If so, I'll give it a try now. The first graph shows a sharp increase in product sales over a period of more than 10 years. The next graph, from 2012 until now, displays the total sales with a red line, and the blue curve represents the number of retailers selling product A. Sales have been steadily increasing over the past 10 years, but the number of retailers has been declining since last year.

When presenting graphs, there is a very subtle but noticeable difference between a native speaker and a non-native speaker, and that is the use of tenses. In the first sentence, it was mentioned, the first graph shows over a 10-year period product a sales dramatically increased. When describing a specific period in the past, from some time ago until recently, it is natural to use the past tense for increased. However, in our business field, when presenting data or graphs, we often refer to the present moment without specifying a particular period from the past. In these cases, to imply that the trend is still ongoing, we use the present perfect tense. So, instead of saying sales have increased every year for the last 10 years, please pay attention to these minor grammar details. Let me summarize this once again before moving on. The first graph shows a total solid, while the blue curve shows the number of retailers for product A. Sales have increased every year for the last 10 years, but retail has fallen. Now, let's focus on the expressions. I will move on to the second graph.

I will show you. This time, imagine that you have analyzed the profit and loss, and think about presenting the results. Let me give you a simple virtual scenario. As shown in the graph on the left, it seems like the profit will continue to decrease until the third quarter. However, as indicated by the gray shading on the graph on the right, sales are expected to increase in the fourth quarter due to the holiday season, so I want to say that this trend is not as threatening. I want to reassure that the company will grow steadily for the next few years. Please think about how to express this intention in English. I will give you 3 seconds to think. Pause the screen and think about it. What do you think? Have you all thought about it? You seem curious about my answer, so I will tell you how I explained it. Now, from the first quarter to the third quarter, this is the profit and loss analysis graph. I believe that the profit will continue to decrease until the third quarter.

I predict that profits will continue to fall over the next quarters but we should not be alarmed by this decline. Here is a graph of a profit analysis from Q1 to Q3. I predict that profits will continue to fall over the next quarters, but we should not be alarmed by this decline. Let's take a look at the next sentence. The reason is that we expect sales to increase in the next few months, as consumption is expected to increase significantly in line with the holiday season. That's because we project sales are going to increase in the coming month. What drives this is that as we move into the holiday season, spending will rise, and there will be a jump in sales. What you should pay attention to in the sentence you just read is the use of are going to.

There is a very subtle but important nuance in it. When we are making predictions based on facts, such as when I have data, we use be going to. On the contrary, when my opinion is more dominant, we use will. Expressions that can be used together are very commonly used when explaining a trend and the background of that trend. What is pulling something is the background of something. That's a phrase I use a lot. Let me read it again while summarizing. That's because we project sales are going to increase in the coming months. What's driving that is as we move into the holiday spending rise. As you can see, the shaded area in this part is the sales forecast for Q4. According to this data, the company is expected to sustain strong growth in the next few years. When describing graphs, we tend to emphasize something like the shape or color effects of the graph more than we think.

Speaking in English is quite difficult, so I will quickly summarize and move on. When explaining what data is on the x-axis of a graph, if there are both straight lines and curves on the graph like the one just seen, if there is a negative part in the graph, it has been summarized, and more expressions will be confirmed through a complete summary.

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Understanding Sales Graphs: A Simple Explanation

Product A sales have consistently risen over the 10-year period, while the number of retailers has declined in the last year.

Graph explanation is a crucial skill in sales, especially when presenting sales data to a non-technical audience.

The ability to clearly communicate sales trends and patterns is essential for effective sales strategies.

There is a subtle difference in tense usage when describing graphs, with the past tense indicating a specific period and the present perfect tense implying an ongoing trend.

The first graph shows a continuous increase in sales over the last 10 years, while the number of retailers for product A has fallen.

In the second graph, the profit is projected to decrease until the third quarter, but sales are expected to rise in the fourth quarter, indicating a positive trend for the company's growth.

Projected Profit Decline and Sales Increase

Profits are predicted to continue falling over the next quarters, but the decline should not be a cause for alarm.

The projected increase in sales in the coming months is expected to be driven by rising holiday spending.

The company is expected to sustain strong growth in the next few years, according to the sales forecast for Q4.

Interpreting Graphs with Straight Lines and Curves

The x-axis of a graph with straight lines and curves can include negative values, adding complexity to the data interpretation.

A complete summary is necessary to fully understand the various expressions and patterns in the graph.