most Amazon sellers out there are struggling right now. Revenue for most products is down, and almost everybody is seeing less margins, more complexity in the business, and that's because north of 60% a shopper sees on Amazon is going to be ads. And then Amazon ads or Amazon pay-per-click itself is a knife fight and more expensive than ever. So you have less Revenue, harder organic rank, more expensive Amazon paper click, lower margins, and just a tougher business. Modern Amazon requires a multifaceted traffic stack and a key optimized cost option is external traffic. We're going to dive into all of that and more in this video. No BS, this may be one of the most exciting and uplifting videos for your Amazon business that you've seen in a long time. And you haven't seen me for a couple months, so let's get after it. What is up, guys? Welcome to Heist this Channel and really specifically this video is all about how to grow and scale your Amazon FBA brand. How do you profitably increase organic rank? How do you reduce reliance on increasingly

expensive of Amazon paperclick. And then how do you just add traffic that isn't complex to figure out. Even stuff that takes 5-6 hours to figure out. Let's be honest. We have enough going on in our Amazon business that's just not going to get done. This is not one of those strategies. This is not one of those videos. This is stuff that, literally today, in less than 30 minutes, you can get humming. And within the next month or two, can see a bright light in your Amazon business, which, as we know, has been hard to do the last 6 months. Now look, it's been a knife fight out there, but there have been a handful of things, specifically last 6 months, that have really moved the needle for my business and other people I know that have implemented these strategies. And I'm probably going to talk about the biggest one I've uncovered the last 6 months in this video. Now it's not all going to be fluff. Later in this video, I'm actually going to show real proof, real examples.

like case studies on how this stuff works. But let's dive into external traffic again. I've talked about this stuff for literally years. Within the last year, I've also talked about automated ways to use PixelMe to set up Google ads. And that last strategy has gotten really special here the last couple months. We're talking external traffic on literally ranking steroids. But we didn't always need to do it. It used to be easier to organically rank traffic. It used to be easier to have profitable Amazon paperclip. We used to have way more margins in our business. But now it's not a nice to have. It's literally a need to have if you want to continue to maintain, grow, and scale your Amazon brand in today's Amazon. But there's always been three problems I think have held a lot of sellers back with external traffic. Number one is: does it actually work? The second is that it's frankly just harder to learn and implement. You know, we know Amazon pay-per-click, we know organic ranking, we know product development. We lean into what we

know and the tricky to implement stuff just gets put on the back burner. And the third is, how do I track that this stuff actually works? Am I just dumping money in and just hoping and praying that maybe there's some general improvement without really knowing? So today, I'm going to talk about the strategy and tool that I think is the best out there for driving external traffic. We're going to specifically be talking about Google ads, but spoiler alert, Facebook and Instagram's probably the next frontier if you want to get ahead of it. That I'll talk about later in the video as well. Full disclosure, PixelMe is owned by a company called Carbon 6, which is actually sponsored with this channel for the last year and a half. But let me say this, I'm never going to talk about stuff on this channel that I don't use, trust, and love. And I'd be doing this video even if they didn't sponsor the channel. But they support the channel, and I want to thank them for it. If you don't trust me, just go to the actual PixelMe on Google.

search if you don't want me to get any affiliate commission for it no harm no foul but let's get into the demo. This stuff takes less than 30 minutes to set up, has all the Amazon attribution and profit tracking so you actually get money back when you make sales, and you know what you're getting for the ad spend. It optimizes for conversions after just a couple weeks. Most of the software tools or if you were to do this manually is going to just be optimizing for cost per click. This is real dollar stuff, optimizing for what actually generates sales momentum and rank. And I think you should be doing this on literally any aser product that you've got that's doing more than $10,000 a month. So if you've got something in your catalog doing that, this video is for you. So there's really four core categories of this. One is to actually audit the asens. The second is actually setting up your account and campaigns. The third is optimizing those campaigns when the data starts coming in. And the final one is SC

so for step one, you want to go to the landing page. I'm going to throw it in a link in the description, as well as the comments. When I talk to Carbon 6 about this, I'm like, Look, I want to give Heist viewers literally the best deal that you guys have access to, so you're going to get 25% off for the first 6 months if you use this. But go to that link to set things up initially. Now, the team there can walk you through all this. They did literally do this dozens of times a day, but I'm going to show you actually what happens once you actually get your account set up. So step two is actually set up your Pixel Me account and plug in your Google Ads account so you can run campaigns. Now, this is eight steps total, so super quick if you want to stay with me. But the third is pretty simple. You just add a product, click that button on the top right of your dashboard. All you need here is just your Amazon product.

URL. You throw that in, and then you can add that product in. You can also run traffic to storefronts, and there's certainly some bigger brands and catalogs that want to just run it straight to their Amazon store. You can do that link as well, but for most use cases, you're probably just going to want to copy your Amazon URL. Now, once you do that and save your product, it's going to pull in everything for you: titles, descriptions, pricing, photos. And if that product is actually in your Amazon account, which it should be, it's going to automatically tie in and link into Amazon attribution, which basically gives you 10% back for any sales that are generated from these campaigns. You can also immediately put up to 50 keywords if you already know the keywords you want to target here, and you can plug in the five most successful competitive, as this basically analyzes competitors, seeing what's in their description, seeing what keywords might be relevant as well. So, it's pulling in a whole suite of stuff automatically, literally in 10

seconds. This will then enable you to create a new custom link for that product. You can use it with influencers or in what we're going to do next, you can actually use it in your Google Ads campaign. So step four, you're just going to want to click to create a campaign and add the product that you want for what you actually want to target with ads. And step five, you just want to set up the campaign settings, and this is where things start to get pretty special with PixelMe and why I recommend them versus doing it manually yourself, which is like beating your head against the wall or some of the other tools out there that just don't have some of the sophistication. You're going to also want to select the region with which you want to target the ads. The cool thing here is that this works in every single region where Amazon Attribution is active. So if you're selling in Europe, this can be a huge, huge advantage because obviously not many sellers there are leveraging these strategies. Now you're going to see a performance

booster toggle. And this is where, honestly, the magic sauce really comes into play with PixelMe and why it's come a long way since I even talked about it 6 months ago. This lets you optimize for conversion, age, gender, time of day, income level, ton of really sophisticated things that is much better than just optimizing for your cost per click. This is the only TOS compliant way that I know of where they take actual Google data, they sync it with Amazon's data to see what's actually converting, and fusing the two together to optimize the whole thing. So I asked the PixelMe guys, how does this all work and how good is it? And they found through a ton of data with literally hundreds and hundreds and hundreds of sellers and probably thousands of products that there's a 94% accuracy with this data tie-in. The long and short of that is, is that you can optimize for making, you can optimize for rank, and you can sync data between Google and Amazon that just isn't available anywhere else. Step six is to

set up your ad group once again with this campaign. It's going to automatically pull in all the keywords that may matter. You can add your own in bulk, you can add your own manually, and you can actually look to see where you're ranked, where your competitors are ranked, and what the estimated cost per click is on Google. Now, here's a difference from two years ago when I first talked about manually setting up Google ads, and six months ago when I talked about this tool before. Broad match is now the way to go. Previously, it was exact match, but much like Amazon, it's more effective to do broad match at the start and then negate the words that aren't working. Once again, PixelMe does all this behind the scenes, so you don't need to be going in there and understanding how to run Google ads. Long and short of it is, set it up for broad, it's going to give you the best bang for the buck, the best traffic, and the best conversions. Step seven is to set up the

ad once again. What's really cool here is they've synced up with chat GPT so it automates the descriptions, the suggested ad elements that they know work, so it pins headlines, adds display pass adds, the pricing asset sets adds, all the call outs, adds the negative keywords, updates all the marketing objectives, and updates the Geo targeting. That's a longed way of saying you don't need to understand the best way to set up Google ads 'cause it does it all for you, and it does it automatically in seconds. Now here's a really cool new Special Sauce window, which is the Amazon attribution campaigns, and this has been added in the last couple months, and I think is really, really going to change the game and has changed the game on how these things perform. These are brand new automations where pixel me using again a ton of data that they have access to from these campaigns and strategies they've run the last couple years for what works best to optimize the cost and the benefit of these campaigns. I recommend here just keeping it at the pixel me defaults.

is going to optimize for the best automated a cost, and it's also going to hone in the best ad spend per keyword. Every 3 days, it's going to continue to walk down bids until the costs are optimized. And if it gets to a point where H we went a little too low and the traffic starts to slip, it's going to ramp it up every 3 days. So it's going to find that sweet spot between traffic and performance. That's going to make your ads be as optimal as possible. After 20 conversions or around 40 Days for most products, it's going to have enough data to optimize for cost per action. This is where the promised land really opens up. Instead of optimizing again for traffic or cost per click, it's looking at what is really driving performance. And once this thing gets dialed in, honestly, you can run these things forever. And they're either going to be highly profitable, they're going to lead to better rank, or both. It really makes this traffic Source in this tool a game changer. And and then

step eight drum roll you literally just launch your campaign now one of the cool things here is is there's a weekly scorecard that the pixel me team can monitor for you. They're basically going to look at every single product, every single campaign, and ensure one of two things is happening: one, that there's profitable sales being driven; or two, that there's optimal rank being driven. And in many cases, it may be both. But if either of those things aren't happening, they'll send you this dashboard and said, Hey, we don't think that this particular campaign or this product is going to work anymore. You get those real-time insights that you're just simply not going to get unless you become an expert at running Google ads yourself. Now looking inside of some accounts again, you can actually have a dashboard here once you have your campaigns up and running. Here's an example here where there's a $900 cost and AD spend that led to $10,000 in Revenue, so basically infinite because of the 10% attribution that comes back from Amazon. You also get

this is a really cool view here where you can actually see how your BSR, your bestseller rank, changes. You can see your toos and a really cool metric, which is traz, which is the true cost including the 10% back that you get from Amazon attributions. So for example, you may be running at 15% tacos, but because of the money you get back on the winning ads, it might actually be 5%. So it runs all these calculations for you. You can actually see how your BSR is changing as you run campaigns. You can even DOD down to the keyword level. So let's say that there's 10 specific keywords you're really kind of trying to drive rank on or you have a specific strategy around. You can dive into each of your campaigns and seeing how each keyword is performing, looking at all those metrics. Again, I just literally don't know how you would get this data if you're running Google ads independently, and I'm not aware of another tool that offers this stuff. It's badass. So what does it

mean you know we've gone through the demo. Here's how it all works. Let's talk about some Real Results again. I like to work with people that have experience, not only with just my accounts, but somebody that has hundreds and hundreds and hundreds, and literally years of information and data. So here's a couple case studies that frankly aren't uncommon. One, this is a massive, massive, massive seller. They took a cost from 72% down to 2% and they 17x the revenue using these campaigns. Bonkers! So if you're a big seller, have a big catalog, it can be incredible. This is a really large search volume keyword that had 22,000 searches monthly that went from rank 7 to 1. If you're an Amazon Seller, you know how many more sales, free high margin organic sales that would bring. And this is all with a 78% Improvement in tacos. The final one, if you like to look at BSR, which can be really important for how you're doing as a category, how relevant you are in

Amazon's eyes even leads to things like cheaper Amazon paperclick. This example it went from a BSR of 10 one in a really competitive category down to four, which basically means it's one of the bestselling products on Amazon for the category, driven specifically from Google ads at about a 6.5% tacos. So here's the thing, I can keep on talking about this. It kind of sounds like I'm a Fluff Master, but honestly hand to heart, this stuff is special. I've experimented a lot with a ton of things and found a number of different wins. I'm actually going to talk about here in upcoming videos, but I can think for most sellers of an easier way to drive performance, something you can set up in less than 30 minutes. People that know what they're doing, the cost makes sense, the performance is there, and it sets you aside from the sea of other sellers that are licking their wounds and do something about it now. Literally just this week, you can actually run ads on platforms like Facebook and Instagram.

I'm actively going to be trying some things in my accounts, and I'll share the performance and how that all works later. I think that's really going to be the future in the next six months, 'cause Google ads, which is great, is just keyword-based. But adding in the ability to do Facebook and met ads makes a tool like Pixel Me even more powerful. So, you watch a lot of videos like this on YouTube. I get it. I've done it too, but take action on this one, guys. Click the link down below. You're going to get 25% off for the next 6 months. So, here's the deal. You don't have to guess if your product is a good fit. The people that Pixel Me know what works and what doesn't. You can submit your assets for a free audit and assess your catalog with a ton of free feedback from people that know whether or not Google ads will work for you. Even if you decide it's not a fit, click the link down below, take advantage of it. I also want to say it's been a quiet couple

months. As you may have noticed on this YouTube channel, I actually had a stroke February 1 of all things. It's kind of a freak stroke, suffice it to say I had to take a knee for a little bit and take a break from making content. I'm coming out the other side now, which feels amazing. I'm experimenting with a ton of things behind the scenes that I literally cannot wait to share with you. So if this is your first time here, hit subscribe. If you've been here before, hit the notification Bell 'cause you're going to start to see a lot of Banger content like this video coming up. Know that I only share things I believe in and that work. Hope that this video has an impact on your business. Until the next one, cheers guys.

How To DRIVE Rank on Amazon & Lower Ad Spend

I build & grow 7-Figure Amazon FBA brands. And post weekly videos on how I do it.

#AmazonFBA #DigitalMarketing #HowtoLaunchAProductOnAmazon #AmazonKeywordResearch #HowtoFindAProductonAmazon #amazonfbahacks #howtosellonamazon #amazonproductresearch #amazonfbastepbystep #howtosellonamazon #sellerise







How To DRIVE Rank on Amazon & Lower Ad Spend

How To DRIVE Rank on Amazon & Lower Ad Spend

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