DoorDash's Growth: Expanding Categories and Consumer Engagement

DoorDash is expanding beyond restaurants, driving growth in groceries, retail, and beauty across 30 countries.

### DoorDash's Growth Beyond Restaurants: Expanding into New Product Categories
* 🛒  DoorDash has expanded beyond restaurant delivery, with **over 20% of users now ordering groceries, convenience, and retail products** through the platform in **over 30 countries**.
* 🍎  Grocery delivery has seen significant growth, with **increased user numbers and order frequency** driven by **expanded selection**, including major brands like Whole Foods and Kroger.
* 🛍️  Retail is also a growing category, with consumers excited about **instant delivery of beauty products** from brands like Sephora and Ulta Beauty.
* 📈  The strength in new verticals (categories outside of restaurants) is evident in both the US and international markets, with growth in **grocery, retail, beauty, alcohol, and other categories**.
* 💰  DoorDash's financial focus is on driving **long-term free cash flow per share**, with the business performing well and achieving **all-time high adjusted EBIT**.
* 📱  The key to scaling while maintaining profitability is personalization, with DoorDash using data to make the app **more personalized for users**, driving **increased engagement and order frequency**.
* 🌐  The platform's scale (**over 37 million monthly consumers**) drives profitability by increasing overall engagement, with new categories and personalized features encouraging users to **return and spend more**.
* 🚀  DoorDash's growth strategy involves **adding new categories**, **improving personalization**, and **driving value for both consumers and merchants** to sustain growth and profitability.

I'm going to do something a bit different, everybody. And we know the numbers. The outlook's good. I actually just want to talk a bit more about the platform and where this growth is going to come from beyond restaurants into new product categories, because I think that's a real point of emphasis for a lot of investors this morning. So give me the near and long-term future of how you're going to be driving that growth. Absolutely. And yesterday, somebody on the media said we are redefining convenience. That's truly what you are seeing on the platform. We went from being one product in one country to being multiple products in over 30 different countries. We are really excited that more than 20% of our users today look to DoorDash to order their groceries, convenience, retail products, and that is just up from 0% just a few years ago. And we are doing this successfully in over 30 countries where the demand has

been overwhelmingly positive. But is it a specific category? You know, I think about the types of things you use an app-based service to get to you conveniently, right. Is it alcohol delivery? Is it cosmetics, beauty, fashion, even? What are the areas where you think, okay, we're going to get big on this area? Grocery has been a large component for us. We have more number of users and today ordering groceries than ever before. And they're ordering more times than ever before. And the reason is we increased the selection in on the East Coast. We've added major brands such as our hold and make for the improvement. And selection is what you're seeing driving the growth in grocery. At the same time, retail is an exciting part. Consumers are very excited about getting their products instantly when they order beauty products from Sephora or Ulta Beauty, which are other major brands that we've added. Number two, what we're seeing is the

strength in new verticals, which is categories outside of restaurants continues to be strong, not just in the US but in many of our international markets as well. So you're seeing strength not just in grocery, you're seeing strength in retail, you're seeing strength in beauty, alcohol, many categories outside of our core restaurant business, while the restaurants business continues to grow quite nicely as well. I think back to the earlier days of covering Uber and this obsession with adjusted eBay, there was just trust me, there was an obsession. The question for DoorDash is on operational profitability. You've given a pledge before on timeline. What's the latest? Our financial northstar is driving long-term free cash flow per share. You're seeing the business do really well and continuing to drive free cash flow higher. When I measure and monitor the business, to me, free cash flow is truly the health of the business. I mean, you look at adjusted EBIT as

well, and that's at an all-time high. Ravi, you and I discussed the sort of technology side of the business as well. How do you scale by adding merchants using incentives in a way that doesn't kind of impact that maybe the more profitable side of the business on the back-end solution side of things? The key for us is scale is what drives profitability in the business. We have more than 37 million consumers that shop with us every single month. What we see is when we add new categories, the overall engagement on the platform goes up. We are making the app more personalized. When you search for something on DoorDash today, we remember your preferences, and the search results reflect what you preference on DoorDash. All of this ultimately is driving users to come back more often. They spend with us a lot more. We are driving value not just to consumers but also to merchants. And you're seeing us driving growth for

merchants as well. The combination of all this is what's driving ultimately the growth, as well as the profitability in the business.

DoorDash Posts Stronger-Than-Expected Profit Outlook

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DoorDash is expanding its platform from one product in one country to multiple products in over 30 countries, with more than 20% of users now ordering groceries and retail products.

The company's growth in grocery delivery is driven by increased selection and major brand partnerships on the East Coast.

Retail delivery, particularly for beauty products from brands like Sephora and Ulta Beauty, is also a key focus for DoorDash's growth.

DoorDash's Strong Performance in New Verticals

DoorDash is experiencing strong growth in categories outside of restaurants, including grocery, retail, beauty, and alcohol, both in the US and internationally.

The company's focus on driving long-term free cash flow per share is showing positive results, with adjusted EBIT at an all-time high.

DoorDash's strategy of adding new categories and personalizing the app is increasing overall engagement, driving users to return more often and spend more.

Driving Growth and Profitability in Business

The combination of various factors is driving growth and profitability in the business.

Merchants play a significant role in this process.

Ultimately, these elements work together to create a successful and lucrative business environment.