Graphic Designer's Experience with AI in Creating Brand Assets

Firman, a graphic designer, discusses AI's impact on design, demonstrating GPT-4's logo creation and brand guideline capabilities.

### AI in Graphic Design: A Graphic Designer's Perspective
* 🎨 Firman, a graphic designer with **7 years of experience**, discusses the impact of AI on the industry.
* 🖼 AI tools like JAT GPT from OpenAI have changed the way designers work, making tasks **quicker and more efficient**.
* 🤖 Firman demonstrates how he used AI to create a **logo, color palette, font recommendations, and design elements** for a coffee brand.
* 💡 While AI can streamline certain tasks, Firman also highlights the importance of **human creativity and judgment** in the design process.
* 🔮 Firman addresses the common concern that AI may replace graphic designers, suggesting that **AI is a valuable tool rather than a threat**.
* 👩 The collaboration between AI and human designers can lead to **innovative and high-quality design outcomes**.
* 📊 The use of AI in graphic design has the potential to **revolutionize the industry**, improving **efficiency and creativity**.

Action. Cut. Action. Hello, this time I'm alone again. I was asked to read it myself and answer the questions on this paper, they said. So let's go straight to the interview. My name is Firman. My previous job was a graphic designer for about 7 years. Well, maybe that's it. Tell us something interesting about your job. This story begins 7 years ago when graphic designers were not yet familiar with AI and everything was going smoothly. But when AI [Music] attacked, it was just normal. What changed? Maybe habits or routines. One of them is people using AI as a tool to help speed up their work. They have a new habit, and from my point of view, it's all good. It's even better. The most fundamental thing is, in the past, when a graphic designer needed image assets or photos, there were only two choices. The first one is to take your own photos, the second is to search for free royalty images or buy them. Now, with AI, what do we do? Yes, we promote. For example, if we want a picture of an orange, we just search for it. So now, we can choose which image we want, and the most important thing is that it shortens our time in doing something. Is there anything more valuable than time? Okay, next question. Are you happy with a job like that? Well, of course. Very happy, especially.

Now, with tremendous technological support, if I may give an example with the presence of JAT GPT from OpenAI. For example, this is cool in my opinion, but there are some assumptions saying that AI can replace graphic designers, right? Instead of us being confused about it, let's ask directly to JGBT as the doer. The question is, there are many assumptions that AI can replace graphic designers. Is that true? The answer is lengthy like this, I'll just highlight the closing sentence. Okay, let's continue, I will explain the enjoyable things about JAT GPT. Initially, as a graphic designer, let me simulate creating a logo from JGBT and then turning it into a standard graphic manual or brand guideline, which is an important document containing guidelines on how a brand should be visually and communicatively presented. For this simulation, the logo made is not entirely complete like a usual GSM; we only create a few key points through J GPT, such as the logo, color palette, font recommendations, and design elements. Let's start with the logo; we open GPT here. I ask to create a minimalist logo about a coffee brand with a target market of 20 to 35 years old. How would it look like? Let's see how this AI works. Is it suitable or not? Let's see; instead, we are given a tutorial in English. Okay, no problem, we'll just answer in Indonesian, but it's certain

Understood what we want, let's just ask them to create the logo again, creating the image, it's loading. Okay, so it turns out like this. It seems like something is missing, not like what I had imagined before. Maybe like this, let's ask to make it in one color with an ion style. So, it ends up like this, all in one color, the icon style is correct. It's starting to get smart; it's starting to understand what I want. I also ask to input the brand name, for example, kopiku, with a combination of several elements like what I typed here. Okay, creating the image and it turns out like this. It's okay, but I just want to add a perfect circle; it might look better. Who knows, it might end up like this; there are too many elements. Let's try to make it simpler. It seems like it's loading. Well, this is quite okay, but the coffee vibes are not there yet. In my opinion, it's almost perfect. Let's try to remove the circle element to make it look more like a coffee bean. Okay, the result is quite good. For AI in creating a logo, it's a bit similar to what I had imagined. Simple and easy to remember because I like the result. Earlier, I asked them to create its philosophy for future GSM needs. In English, it's okay, no problem. We just need them

At the same time, the reason for choosing that color, the code is also available. Let's just match if the code matches the color mentioned earlier. I checked it using Photoshop to be quick. First, the dark brown color's hex code is 4B 2E 2B, the color is really cool. The second one is the earthy brown color given, which is D7B3F00. It's correct. The rest of the codes should be correct too, so let's just skip this one. Later, I will add white and black colors to be included in the standard color addition because they were not mentioned earlier. Now, we ask for recommendations from GBT, what font would be suitable for the logo that was created earlier. Okay, here are the font recommendations from GBT: Montserrat, Playfair Display, Lato, Merriweather, and Arvo. Okay, I choose to use the Lato font. The result looks like this. Okay, let's continue to the design elements. My hope is that JPT can create it in the form of a pattern to match the logo created earlier, but a few times I tried, the result didn't match what I expected. For example, when I asked to create design elements to support the logo, the result was like this. It seems a bit complicated to make a pattern, right? Or maybe I'm the one lacking in detail. So maybe you can

You can try it yourself because this pattern was a bit complicated earlier and the results were not as expected. Let's switch it up. I'll try to create a design element in the form of an image here using the explore GB for the image generator. I'm asking for an image of a coffee branch with abundant fruits and a white background. The purpose of the white background is to make it easier for me to remove the background. The result looks like this, but I'd like to add coffee flowers and reduce the number of coffee fruits, so it looks like this. The coffee flowers are good, but there are still too many fruits. Let's make it simpler with a photography style, for example, and the result is like this. Alright, for the last AI, let's combine all the results generated by GBT earlier into a GSM layout, and the result is like this, the standard manual for my coffee brand in collaboration with [Music]. That's it from me. Oh, sorry, I didn't mention which GPT I used earlier. Let's rewind; I used GPT-4. [Music]

Bikin Logo Hanya dari Chat GPT?

isi kepala

AI has significantly changed the graphic design industry, with designers now using AI to speed up their work and access a wide range of image options.

The use of AI, such as JAT GPT from OpenAI, has raised concerns about whether it will replace graphic designers.

AI can quickly generate key elements of a brand design, but there are still questions about its ability to fully replace human designers.

The logo design initially did not meet expectations but improved with the request for a single color and icon style.

The addition of the brand name and simplification of elements enhanced the design, culminating in a logo with a strong coffee vibe.

Overall, the AI-driven logo creation process was similar to the user's vision, resulting in a simple and memorable design.

Matching Color Codes and Choosing a Font for the Logo

The provided dark brown color's hex code is 4B2E2B, while the earthy brown color's code is D7B3F00, both confirmed using Photoshop.

Font recommendations for the logo from GBT include Montserrat, Playfair Display, Lato, Merriweather, and Arvo, with the choice being Lato.

Creating design elements for the logo in the form of a pattern has been challenging and not meeting expectations.

The request is to generate an image of a coffee branch with abundant fruits and a white background.

The desired changes are to add coffee flowers, reduce the number of fruits, and simplify the image in a photography style.

Finally, the goal is to combine all the generated results into a layout for a coffee brand in collaboration with [Music], using GPT-4.