Trump's 2024 Victory: Shifts Among Working-Class Voters

Donald Trump broadened his working-class voter base, gaining significant support from young men and diverse communities in the 2024 election.

### Trump's 2024 Victory: Expanding Support Among Working-Class Voters
* 🗳 Donald Trump's success in the 2024 election can be attributed to his ability to **connect with working-class voters**, particularly those **without a bachelor's degree**.
* 👏 He expressed gratitude to "**the millions of hardworking Americans**" who are the foundation of his movement.
* 📊 Data shows a significant shift in voting patterns, with **non-college voters moving towards Trump** compared to their support in 2020.
* 👨 Among non-college voters, Trump gained **substantial support from men** and a smaller increase from women, while also attracting **more Black and Hispanic voters**.
* 📈 The Republican strategy focused on appealing to **culturally conservative values**, suggesting that Hispanic voters would respond positively to **stricter immigration policies**.
* 👶 A notable change occurred among younger voters, where support for Biden **decreased significantly** among those under 30, shifting from a **25-point margin in 2020** to just a **5-point margin in 2024**.
* 🎤 Trump's targeted campaigning included appearances at events popular with young men, such as **ultimate fighting competitions and sneaker conventions**, which helped **flip their support from Biden to him**.
* 🔮 This election indicates a promising future for the Republican Party, demonstrating that it can **expand its base beyond white working-class voters** by including **diverse groups**.

- [Narrator] This is Donald Trump's space. People without a bachelor's degree, also known as working-class voters, and his ability to broaden his support within this group of people delivered him the 2024 election. - Well, I want to thank the millions of hardworking Americans across the nation who have always been the heart and soul of this really great movement. - [Narrator] But how did he do it? Let's dive into the data. If we look at how these two groups voted, it's clear voters with degrees made up Kamala Harris' base support and those without made up Trump's. And if you compare how these groups voted in 2020 versus today, you'll see a significant shift to Trump by the non-college voters. You can see how he's made those gains if you sort the non-college voters by gender. Trump made huge gains among men and a small gain among women without a college degree.

And if we just look at his voters, he gained support with Black and Hispanic voters since 2020. It was part of a Republican strategy. They argued that Hispanic voters wouldn't be alienated, but would be attracted to a crackdown on immigration at the border, illegal immigration at the border, and that many Black voters are culturally conservative and would respond to a culturally conservative message from Republicans. This election suggests that that strategy is working. I believe their values are more aligned with my culture, as well as my family culture and values. [Narrator] So is the strategy to appeal to young men. If you look at how voters 45 and older voted in 2020, and in 2024, their support didn't change much. But when you look at younger voters, that's where things change. In 2020, voters under 30 went for President Joe Biden by a 25-point margin.

But in 2024, voters under 30 went for Harris by only a five-point margin. One presumption that seems totally to have exploded in this election is the idea that young voters are uniformly liberal. [Narrator] To understand this shift, let's look only at how men voted. In 2020, young men supported Biden by 15 points; in 2024, that support flipped, and young men supported Trump by 13. Trump spent a lot of time campaigning specifically to young men. [Aaron] He went to ultimate fighting championship competitions. He went to a sneaker convention. The audience there is largely young men. He went on multiple podcasts where the audience is primarily young men. You ever been in a fist fight, Mr. President? Probably not. [Aaron] He produced a video with the golfer, Bryson DeChambeau. For a while, it was the number one trending video on YouTube.

- It's perfect. Let's go. - We got the salt on it. - [Narrator] What Trump did to win was really broaden his base of working-class voters, bringing in more men and more Black and Hispanic voters. - This is important because it shows the Republican Party has a path to the future. It's not just gonna try to squeeze more votes out of a shrinking group in the electorate; it was able to supplement white working-class voters with those from these other groups.

How This Core Voter Group Delivered Trump the 2024 Election | WSJ State of the Stat

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Trump's Support from Working-Class Voters

Donald Trump's success in the 2024 election was driven by his support from working-class voters without a bachelor's degree.

There was a significant shift in non-college voters towards Trump from 2020 to 2024, with notable gains among men and some increase among women.

The Republican strategy to attract Black and Hispanic voters through culturally conservative messages and a crackdown on immigration appears to be working, while Trump's appeal to young men is also a key focus.

In 2024, voters under 30 narrowly favored Harris by only five points, challenging the notion of uniform liberalism among young voters.

Young men, in particular, shifted their support from Biden in 2020 to Trump in 2024, with a 15-point flip.

Trump's targeted campaigning, including appearances at UFC events, sneaker conventions, and popular podcasts, played a significant role in gaining support from young men.

Trump broadened his base by attracting more working-class men, Black, and Hispanic voters.

This shift is significant for the Republican Party's future, as it offers a path to supplement white working-class voters with those from other groups.

The strategy indicates a move away from relying solely on a shrinking electorate.