So, you have to understand that influencers get paid to promote supplements. The efficacy of collagen supplements, in case of healthy individuals or individuals who have not undergone any kind of injury, is basically inconclusive. So, the reason for all the hype you see on social media is

primarily because influencers are paid to promote collagen, but not because collagen is actually as effective.

Why is collagen so hyped? Is it genuinely effective, or is it just clever marketing?

FITTR

Influencers promote collagen supplements due to paid sponsorships, despite inconclusive efficacy for healthy individuals.

Influencers receive payment for promoting supplements.

Collagen supplement effectiveness is inconclusive for healthy or uninjured people.

Social media hype is driven by paid promotions, not necessarily actual effectiveness.