Starbucks in Vietnam: Trends, Prices, and Customer Preferences

Starbucks in Vietnam thrives despite perceptions of high prices, attracting both locals and foreigners alike.

### Starbucks in Vietnam: A Surprise Encounter
The speaker visited Starbucks in Vietnam before heading to the ice rink and observation deck café. They noted the prices of food and coffee, wondering if they were **similar to those in Korea**. The speaker observed that Starbucks has a **strong customer base** in Vietnam, with its entry into the market leading to **higher prices and upscale interior designs** for other coffee franchises.

### A Casual Conversation about Food and Change
The interior of the restaurant looks different in pictures, but the food is **decent**. The speaker and their companion have leftovers and plan to eat together, reminiscing about their previous visit. They discuss the **changing taste of coffee**, the **historical significance of poison**, and the **unusual rain pattern**, all while sharing a **light-hearted conversation**.

### Understanding Ghosting and Its Impact
Ghosting refers to **cutting off all contact with someone without explanation**, often seen in relationships. This phenomenon is not limited to any specific culture or language, as it exists in **various forms worldwide**. Ghosting can be particularly awkward when trying to end a relationship, leading some to choose a **quiet departure instead**.

### Understanding Nammi-sae
Nammi-sae is a derogatory term for a woman **excessively obsessed with a man**. The term is similar to Yeomi-sae and serves as a **self-test for one's behavior**. Common signs of being a Nammi include **constantly contacting a man**, persistently trying to **approach him despite rejection**, and following his hobbies to **gain his interest**.

### Rising Rent Prices in Ho Chi Minh
Rent in Ho Chi Minh has been continuously rising, with demands driving prices up from around **$10,000 to $30,000**. The wealthy landlords of commercial buildings are unlikely to lower rents, even with empty shops. The lack of property, holding, and income taxes in the area contributes to the **escalating rental costs**.

### Exploring Starbucks and Coffee Culture in Vietnam
* ☕ Today, I visited Starbucks before heading to the ice rink at the 8th Tower, where I met someone to **join me for the outing and a café visit afterward**.
* 💰 At Starbucks, prices include a muffin for **80,000 dong**, a croissant for **90,000 dong**, and an iced Americano for **77,000 dong**, which makes me curious about how these compare to prices in Korea.
* 🇻🇳 Surprisingly, I found that many Vietnamese enjoy Starbucks, contrary to my initial thought that it would only attract foreigners, as it ranks **second in revenue in Vietnam** behind Highland Coffee.
* 🏪 The entry of Starbucks has influenced other coffee franchises to **upscale their interiors and raise prices**, with Highland Coffee recently facing backlash for **increasing their prices without diversifying their menu first**.
* 📸 I believe that creating visually appealing spaces is essential for attracting customers, as even a well-decorated café can struggle if it lacks a **unique atmosphere**.
* 💔 We discussed the concept of "**ghosting**" in relationships, which involves **cutting off all contact without explanation**, a phenomenon that exists in both **Korean and Vietnamese cultures**.
* 😱 I shared a story about a friend whose boyfriend's breakup led to her **destroying his clothes**, illustrating the **emotional turmoil** that can accompany such situations.
* 🏙 As we prepare to leave for the ice rink, I noted that Starbucks locations are facing **rising rents** in Ho Chi Minh City, which may lead to **closures** if the costs continue to escalate.

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