Canva's Pricing Increase: User Experience and Feature Needs

Canva's significant price increase demands improvements to justify the cost, especially in video editing capabilities.

### Canva's Price Hike: A 91.67% Increase and User Concerns
* 📧 Last week, Canva announced a significant pricing change, increasing their subscription from **$120 to over $230 a month** for five users, marking a staggering **91.67% hike**.
* 📈 Some users have reported even steeper increases, with certain subscriptions seeing a **300% rise**, as noted by The Verge.
* 💰 Despite the price surge, Canva is introducing new features and offering a **40% discount for the upcoming year**, resulting in a net **60% price increase for existing users**.
* 🛠 As a long-time user, I believe that **minor tweaks could justify a potential price rise to $50 per user per month**, but currently, the service has limitations that hinder its usability.
* 📂 Major issues include the **inability to edit large files**, such as 4K videos, and a **lack of links for uploaded images**, which complicates collaboration among team members.
* 📝 Additionally, Canva's content outlines lack organization, requiring users to **create separate documents for different sections**, and there is a **limit on the number of slides that can be created**.
* 🖼 Users often face memory issues when adding graphics, forcing them to **export images for use in other editing software**, while competitors like Google Slides manage these tasks **more efficiently**.
* 🔍 Ultimately, if Canva can enhance its functionality to **accommodate longer tutorials and better graphic handling**, it could become worth the increased cost, but many users currently see **little value in the new AI tools** being offered.

Canva’s Price Surge: A Rational Look at the 300% Increase and It's Implications

Jason Whaling

Canva's significant price increase and initial reaction

Introduction to Canva and its use in social media content creation.

Canva announced a substantial price increase (almost 100%, reaching 300% for some).

Specific example of price increase from $120 to $230 per month for five users.

Canva offered a 40% discount for the coming year, reducing the immediate impact.

Despite the discount, the price increase remains significant (60% in the first year).

Reasons for dissatisfaction with Canva despite its positive aspects

Speaker expresses continued liking for Canva, but suggests improvements for price justification.

Unsuccessful attempt to transition entire content production to Canva; still using other tools.

Lists key features Canva needs to justify a higher price point (e.g., $50/user/month).

Specific limitations and needed improvements in Canva

Inability to edit large files (4K, hour-long videos) and lack of image linking for collaboration.

Need for shareable links for images within content outlines, similar to other file-sharing systems.

Lack of document outline feature for long content outlines, making navigation difficult.

Limitations on the number of slides, hindering the creation of complex projects.

Memory limitations prevent adding more slides, especially with complex graphics.

Inability to directly export complex layered graphics, requiring workaround in video editing software.

Comparison with Google Slides, highlighting Canva's shortcomings.

Conclusion and justification for a higher price with improved functionality

Suggests that improved functionality (e.g., handling hour-long tutorials) would justify a higher price.

Current AI tools are deemed less valuable.