I know someone who earns 100 million won a month from YouTube views. If you manage multiple channels, the income can be really significant. If a client thinks about it, leaving branding aside, they can make a lot of money just from YouTube views. So, what would you do? You know that content on health topics is very popular, right? There are many papers on health, and at 60 years old, someone can become quite fit. If you ask for advice, they will provide it. The common feature here is that they turn on the microphone. 

Oh, you're so handsome! Young man, why do you call me old? 

Hello, I'm an intern at Cart Can. I was told to introduce myself. 

Oh, I should greet you. Hello, I'm Creator Coming So. Nice to meet you! Recently, I talked about YouTube revenue. In fact,

YouTube generates revenue in various ways. We think of revenue from views and branding as two different types of income. There are YouTubers who earn a lot of money solely from view revenue. If a client is considering this, apart from branding, and wants to focus only on making money from views, what would they do? It's tough because there are so many things I want to do. For example, there’s a channel similar to a movie channel, like Twilight. You know the vampire movie, right? It’s been over ten years since that movie came out, so I thought about doing shorts based on it.

There’s a segment where the cast of Dissolve shares updates after ten years, and it's really popular overseas right now. They’re focusing on health topics, and you know that kind of content is trending. For example, someone might say, At 60, I did this, and now my butt is rock solid, and phrases like that are really hot right now. Terms like rock solid or firm thighs are everywhere. There are so many health studies and papers out there, and when you tell people to pull out their big data, they actually do it. I know there are a lot of people like that. But the common feature here is that in that content, we are not present. When we watch content on a channel, it often makes us curious about the channel owner, or we might just skip over something we’ve already seen.

I think this kind of content just flows along, and now there are so many producers thanks to AI. Creating content is becoming easier, and the barriers to making content are lowering, so I believe it’s inevitable that there will be more of this kind of content. Lately, I've been feeling that if we consider the density of content to be a hundred, the higher the ratio of me within that hundred, the harder it seems to grow. This is true for vlogs as well; the reason vlogs are harder to grow compared to other types of content is that the ratio of me is really high. People aren't curious about us. Even the content of those creators we look up to, we can't watch because we don't have time. However, as growth becomes more challenging, the density of fans seems to be exceptional. The more my ratio increases, the more unique it becomes.

Both the guests and I have started by mixing what people might like with my own metaphors, and I am gradually increasing the use of my metaphors. In a way, you and I have created a lot of content together. Including Instagram, I have made about 1,500 pieces of content over the past two years since I quit my job. While creating that content, I've done a lot of analysis on other channels. Ultimately, content is just a means to build relationships. When I really enjoy a channel, but they stop uploading, I find myself waiting. However, when I analyze the commonalities of the channels I waited for, I notice that they were often people who revealed themselves a lot. I became curious about those individuals from those channels.

I found myself waiting for that person. However, it’s true that growth becomes more difficult as my ratio increases. When I look at myself a year, three years, or five years down the line, those who have revealed themselves a lot tend to have more opportunities. Yes, there are many opportunities. In fact, many people focus solely on views, but those who really make good money on YouTube or social media don’t necessarily rely on views. Of course, the top tier is different. I know someone who earns over 100 million won a month from views alone. They operate several channels. Comparing top-tier earnings from views to business earnings is different. This is because revenue from views can feel like a special bonus, just an incentive. One of the things I appreciated about working at a YouTube marketing company is that...

I had no expectations for revenue from views from the very beginning. This is because, when I look at advertising revenue, I can make a better comparison. I started without any expectations for view revenue, which may actually allow me to continue more steadily. One shouldn't be obsessed with numbers; too many people give up because they become fixated on them. In fact, I almost gave up several times, but you are doing well. We are doing well. Dad, you are doing great too, so let’s keep it up. These days, your form has improved a lot, and you can feel it yourself. It seems like it's worth posting now. I think I've found some fun by trying out various things in my content. Channels like mine and yours may not have high revenue from views, but there are various opportunities. However, I’m sorry, but I think I might be a bit ahead of you in terms of channels that get a lot of views.

Growth is rapid, and especially in the early stages, we really don't have any profits. There were many times when I questioned if I was on the right path. But once it starts to accumulate, it feels like receiving a gift; opportunities and profits keep appearing. Therefore, I personally think that selecting a role model is extremely important. In the YouTube space, there are creators whose channels are similar to mine but who are still ahead. It's crucial to set one of those people as a role model. Otherwise, if I start comparing myself to someone in my surroundings who began later than me but is already ahead, it can really affect my mindset. So, instead of comparing myself to someone whose journey is different from mine, I should find a channel that is similar to mine and aspire to grow like that person.

I recommend that you take some degree of this with you. At the beginning, when there is no reaction, it can drive you crazy. Even though you know that this direction is right, you still have doubts. In those moments, you should watch the initial videos, not the current ones. When you watch the early videos, they seem very awkward, and there aren't many comments. It's important to manage your mindset by looking at the initial content of your role models. I think that's crucial as well. You need to decide on the direction you want to go and also determine what you absolutely do not want to do. 

Oh, what was it? There is criticism and there is condemnation, right? Let's not engage in condemnation or go for sensationalism. I've seen so many shocking channels while working at that company. There was a piano performance video that had a lot of views, so I was curious and checked it out. It featured a woman playing the piano while only wearing an apron. When you become desperate, you might start to criticize others or engage in excessive provocation, and that's something to avoid.

유혹이 생겼죠. 과한 어그로 같은 거는 메시지를 정하세요, 주제를 정화서 이런 거 있잖아요. 그런 걸 하면 콘텐츠가 몇 개 안 나올 것 같다고 하시는 분들도 있죠. 그런데 저는 그렇게 만약 콘텐츠가 10개밖에 안 나올 것 같으면 그 10개라도 만들어 보면 배우는 게 진짜 많잖아요. 그냥 일단 해보는 게 정말 중요하다고 생각해요. 그러니까 이것도 너무 웃긴 얘긴데, 그 10개도 안 나올 것 같아요. 이건 조금 조심스럽긴 한데, 내가 노력하지 않겠다는 말과 같다고 생각해요. 왜냐하면 콘텐츠를 만들기 위해서는 처음에는 당연히 내가 알고 있는 것으로 하겠죠, 이 주제 안에서. 그런데 내가 더 많은 콘텐츠를 만들기 위해서는 내가 공부해야 된단 말이에요. 트렌드를 찾고 인사이트를 넣고 그래야 되는데, 내가 알고 있는 것만으로 콘텐츠를 만들려고 하다 보니까 10개가 되지 않는 거죠.

I don't think it's going to come out. I mean, there are people who can do it like this. Since it's you, it will probably come out more than ten times. But if I sit down and think about it for even 30 minutes, I can come up with something. When I first did the YouTube landing challenge, the consulting was really great. We had one-on-one sessions for a long time, sometimes talking for one or two hours. But even those people were paying for it, and they still thought, Oh, but I don't think it's going to work. It kept going on like that. Someone thinks they can't change that. Right? So, honestly, I think just motivational messages or things like that don't have much meaning. I have to feel it myself; I need to experience it. The intensity of feeling something while experiencing it is different from just feeling it afterward. So I really have to want it.

If you just do it, it will be fine. Don't make excuses; just do it. I actually really like the messages from Joo Won-kyu. If you drop 50,000 won on the ground and there are no people around and no CCTV, would you die or not? You would probably die for that 50,000 won. But then, why don't you create content? The point is that creating content is far more valuable than picking up that money, so why don't you do it? The issue here is that I have never experienced that creating content holds that level of value, which is why I can't create it. Therefore, in order to truly do something, I need to take at least some action to gain that experience. However, without the willingness to experience or having never been in that situation, I just hope to be given the answers. I have actually met many people like that.

Because of that, I met a lot of people. So I hope those kinds of individuals stop just looking at rivers or similar things and start taking action at least in some way, whether it's through content or YouTube. I really hope they do something. It's frustrating, but I also want to reflect on myself because I used to be extremely negative. It was really bad; I was very negative and truly depressed, thinking that I would continue living like this. I feel like I need to experience a painful moment to feel relief. Also, I believe that if I don't start YouTube, that content won't come out. It's all because I haven't tried; I'm often scared and tend to only find the negatives, rationalizing myself. If I don't try, the content won't come out, and if I receive negative comments, it becomes hard for me. Since I haven't experienced this, I find it difficult to proceed.

So, when I receive negative comments, it’s tough for me too. I haven't done this before, so it feels awkward and painful. I also feel pain. However, we gain a lot of value from this experience. But you really have to try it out. That video is addictive, right? It's like pain. But I think about it this way: when I first started YouTube, if I didn't get any response on my first content, I could feel disappointed. However, I believe that metacognition is really important at this moment. If there are people ahead of me investing two to three hours a day, then I have to do more than that. There are definitely some cases where the first video does really well, but out of hundreds of thousands, it's only a few. If you only look at those few cases and think, I’ll be lucky like that, it often leads to more disappointment. Ultimately, the reason we are talking about this now is that the views...

I hope to have a purpose that goes beyond just being an objective. Honestly, if that happens, it might sound cliché, but I feel like money naturally follows. It's not a cliché. In the past, I used to think it was nonsense when people said that money comes when you do what you love. The reason is that we have earned money through part-time jobs or by receiving salaries from companies. Now, it seems we have entered an era where this is possible. It's not just a trite saying anymore; we can now earn money doing what we love. In the past, when I pursued what I loved, I couldn't find the demand for it. But now, algorithms help us by suggesting, You might like this, and show us various options. So, I can create content based on what I enjoy, and even if it gets very few views, it will still reach people who are interested in that topic.

If I say that in the past I couldn't make money doing what I love because I couldn't find an audience, now we live in a world where it's possible to earn money. So, while there are many directions to take, as I mentioned earlier, if you want to do YouTube, I think you need to clearly decide what kind of YouTube channel you want to start. Therefore, what do I want to achieve by growing this YouTube channel? The goals along the way could be the number of subscribers or the money it can generate. Wouldn't that be great? So, our first podcast today—well, we haven't even decided on a title yet. I was the one who suggested it. Thank you for coming all the way here, and please come again next month. You've worked hard!

우리에게는 브랜딩 수익이 있으니까  [🤫전밍쏜의 속닥속닥 Ep.00]

인생은 속도가 아니라 방향성이다



비즈니스 협업 문의: jeonintern0168@gmail.com
