Hello, I'm Namu. Today, as blogging has evolved into a popular topic, there are parts of writing that continue from the traditional way of view search, and there are parts that have changed a bit more carefully. So, how should we organize these parts now? Shall I explain this to you? Now, when Naver is organized as a popular topic, what we mean by popular topic here is a smart block. With the organization into a smart block, we use keywords within the smart block to write titles and utilize them as keywords for posting. When we do that, while writing, I will summarize about seven things that you must know or follow. First, the number of characters. When we write, we need to meet the character count first. The character count should be between 900 and 1200 characters.

The quality is good, so if it's too short, like 900 characters, it won't be searchable. In the past, some people believed that having more words was better for blog or view searches. However, now that it has become a trending topic, articles that are straightforward, simple, and relevant to the title are the most searchable. So, in order to be more searchable, you need to align with the content I just mentioned. When you wonder why your posts are not searchable, it would be good to check what the problem is. Therefore, keeping the character count between 900 and 1200 characters would be ideal. Starting from this point, it would be good to pay attention to it. Additionally, in the past, there were many photos.

You posted, but now uploading too many photos is not very helpful for the aesthetics. For example, many parts may actually have a negative impact on Naver's algorithm rather than a positive one. So, please reduce the number of photos appropriately. Today, let's focus on writing. Let's aim for a word count of 900 to 1200 characters. Remember this first. Second, you should only write content that matches the title. For instance, if you wrote something like I visited Haslla Art World in the title, it's best to only write about Haslla Art World. However, it's okay to briefly mention places like Anmo Cafe on the way to Haslla Art World or places like Seongyojang and Ojukheon. Sometimes it's necessary to write a little about these miscellaneous things, but originally,

The more miscellaneous parts there are excluding the keywords in the title, the less likely it is to be searched. So, it is much more helpful to focus only on the content that matches the title. In other words, the more you write, the less likely it is to be searched. This is crucial. However, because this has been the practice when it comes to view searches, many have become accustomed to it. Those who cannot break away from this trend have recently seen a decrease in the number of visitors and have found it challenging. Those who quickly break away, or those who have not followed this trend and have written in a popular topic style, are the ones who are gaining more visitors recently. So, these aspects are actually quite ambiguous. Therefore, speaking and writing too much may not be helpful.

I try to write a lot, so the more ambitious I am, the worse it gets. You should understand that. Listen carefully to the third point. The third point is that I wrote the title very nicely, and the keywords were also very well done. But it just doesn't show up in the search results. Why on earth is that? So, first of all, when you come to think about it, when I write a title, there will be keywords that I want to be searched for. These keywords could be one, two, or three. Actually, if there are too many keywords, it won't show up well in searches. Recent trends show that if the content of the article is too long, just like it doesn't show up well in searches, titles that are too long also start to not show up in searches. So, it's good to have an appropriate length for the title, and even within that appropriate length, if there are too many keywords, it won't show up well.

Even if only three keywords are provided, even if only three keywords are provided, the keywords that can be included in this text are transformed and combined with these three keywords, and they can be rephrased differently. Therefore, there may be four or five keywords that can be used in it. What does this mean? For example, if you have been to Gyeongpo in Gangneung in February, you can also consider it a place to visit in Gangneung in February. Or if you have been to a certain place in February, you can organize and take care of it yourself. How to incorporate these parts into the main text, whether to use the keywords as they are, for example, if there is a keyword like places to visit in Gangneung, you can simply use places to visit in Gangneung with spaces.

Just write correctly. For example, if you write places to visit in Gangneung or places to visit if you go to Gangneung, the keywords get mixed up. Don't write like that; write it as it is and add well-transformed examples. Remember this. Then, the fourth reason people's posts start to have trouble being searched from a certain point on is when they keep using similar or the same content. For example, as I mentioned earlier, if I live in Gangneung and have been to various places in Gangneung, and I write places to visit in Gangneung, if I insist on using it frequently, like I must use it, then you should only use it once a month.

If you are writing, you may write this several times a month. Even if the title is not Gangneung Gyeongpo Beach, if you keep mentioning Gangneung Gyeongpo Beach or Gangneung Beach, or places to visit in Gangneung frequently in the main text, the more you write, the lower your search ranking will go. So, in fact, being well-ranked in searches does not always match having a lot of visitors. It is not directly proportional. Sometimes there are people with low visitor numbers but are highly searchable, and in some cases, there are many visitors but not well-searched. However, if you are doing business through a blog, for example, if you are doing business, so where, where, or what, leaks, or where, where, what, interior, like this, through my blog, if someone searches well and then who takes the results of that search.

I will make it easier for you to find. In fact, after visiting and searching, there was a difference as I mentioned earlier. In cases like this, you should meticulously grasp and write down those contents once a month just like I mentioned earlier. So, if you keep using keywords carelessly in other postings, Naver will recognize it as promotion or something similar and pull it down in the search rankings. Therefore, it becomes difficult because of this part. So, even if it's not for promotion, if for example, I frequently write about going to Lotte World or Everland on my domestic travel blog, the more you write about it, the more

More and more, my blog is not being searched. So, now, one of the biggest reasons why veteran bloggers lose power later on is because they write too repetitively. Therefore, you have to check this yourself. If you don't check it objectively, words keep repeating in the main text. As a result, the search ranking keeps dropping. Please remember this point and be mindful of it. The fifth point is the logic that originally existed in Naver's view search: information, experience, opinions, and prices. This logic still remains in Dia Plus. Even though the view search is gone, the view tab is still there.

Even if it disappears, it is now formed as it is, so you need to check again if the information I am writing now is correct. You need to check if you have written the information correctly according to the accuracy of the information. So, you need to check if you have listed at least your five items correctly. Is this based on my experience? Is it based on my experience correctly? So, you need to include photos that reflect your experience. Especially for those who want to become influencers, it is important to write opinions well. So, you need to summarize your opinions and reflect your own opinions throughout the article. From the beginning to the end, it's my thoughts, so you shouldn't say it's an opinion like this. You need to separate your opinions here. It's good to include things like good tips, things to keep in mind, things to know, how to use it, etc.

The parts that organize like this 2, 3, 4 are very necessary, so you should write your opinions. The price is now related to the Daiya Plus logic. In the past, the price was mentioned like What was the price back then? It's not like that anymore. This is a very old story. It's meaningless now. What matters now is how well someone uses the price, and especially in the posts I write, the significance of the price has become more important. Since everyone's interest is in the price, how effectively and neatly I show things like expenses, costs, discounts, sales, etc., is actually what greatly influences my blog. So, what I just mentioned is the Daiya logic.

So, actually, I bundle this into one for the fifth item, but each of them is important. Yes, that's right. So, the fifth item is that you must list the nine items, and the sixth, if I just combine two things to say, the sixth is, when you post, habitually include links in it. Many people do that, right? But some people say that it's not good to include links. Also, when you see others, they all include links, and many people say these things. But really, if possible, don't do it, especially repeatedly using links. In the end, it will not be good for your blog. So, I have been blogging for 16 years now, and as I have been blogging for 16 years, when I look at it like this, after 1 year, 2 years, 3 years, well, up to 3 years seems to be not much, but anyway, for example, 1 or 2 years, you're doing very well.

There are really many people who say, Oh, this person seems to be going to be really big, or Oh, this person is really good at it. There are so many people like that, but after one or two years, or even three years, they change. Yes, they become twisted again and again. This repeats itself. For example, blogs that have been around for over 10 years or over 5 years are actually very rare in South Korea. It's really, really rare. So, among cooking blogs, there are only a few people, and other than that, there are practically none. It's safe to say that there are only a few cooking blogs and travel blogs. The rest either continue with ups and downs, or usually just fade away. However, when looking at when other people succeed, it seems like there are no parts that cannot be done. Everything seems fine, and it seems like everything is okay to do this or that.

It seems that for the past 16 years, while people have been doing things, I've analyzed various reasons why people hesitate. When it comes to this link, it has a tremendous impact. So, when you put the link, people start talking about things like, What should I link to? Should I stay on my blog longer? They say things like, If you stay on the link for a long time, the search results will be good. It's a long story, but it's meaningless. If, for example, visitors to my blog in the early days came in numbers like 100 or 200, back then, naturally, the time they spent on my blog was about 10 minutes, or sometimes even 20 minutes. If the number of visitors is low, the time spent increases significantly. The so-called dwell time. But now, considering a case like today as a reference, if my daily number of visitors is over 100,000.

Come in. If more than 100,000 people come in, the stay time is 10 minutes. 10 minutes is not even an estimate, not even 5 minutes. It's hard to even get 3 minutes. Yes, it's often difficult to reach 2 minutes. So, if search doesn't work well, the number of visitors should decrease significantly, and it should fail. For example, around me, those who come with 500 or 1,000 people, if they stay for more than 5 minutes or 10 minutes, it doesn't matter. It's meaningless. So, if you link, will the stay time increase? Not really. So, when you blog, it's good to change your perspective. Will I really go to another blog and read everything from the beginning to the end just because someone posted a few links there? No, there is no one like that. Just reading a blog from start to finish is very rare. But if you wink, will they read it? No, they won't.

So, it's better not to wink if you really don't want to. What's even more dangerous than this? After writing a post, you might want to change the photo, add something, add more content to the post, etc. Each time you make edits, the search ranking of your post keeps going down. If this repetition occurs too often, it can lead to poor quality. Especially if your post is recommended or becomes the main post on Naver in any form, there are many possibilities for it to be highlighted, right? From deciding where to go out to recipes and many more. Yes, after you finally post it and read your post again, you might want to make some changes. So, there will be those who have experienced the moment when their post disappears from the main page when making edits. Therefore, you should not make any edits. So, it's better not to include links and make edits while writing a post.

Remember, the seventh and final thing is not whether it's well searched or not on my blog. The most decisive factor in enriching my blog with many visitors is timeliness. Timeliness. Whether the content I'm writing is appropriate for the current time is crucial. It's so important whether it's appropriate or not at the moment. That's why people nowadays are interested in this or not. So, nowadays are crucial. Nowadays. So, no matter how well-written a post is, with good searchability and keywords, without timeliness, there's a limit to the number of visitors. It won't increase. It absolutely can't increase. So, for example, when spring approaches, people will all start writing about cherry blossoms. They'll write about the cherry blossom blooming season and where the famous cherry blossoms are located.

I will write about hidden cherry blossom spots and things like that. For example, if you write this too early, it's not good, and if you write it too late, it's not good either. On the contrary, instead of just going to the beach in spring without any connection to cherry blossoms, you will see much more cherry blossoms. So, you need to see how much of these timely posts are taking up on my blog. For those who are really successful with their blogs, these timely posts account for over 70%, or at least over half, for your blog to grow significantly in scale and have a higher chance of success. But I, so far, don't even know what timeliness is, and I don't know what trending means these days. So, I just want to record my own things. You can record this, you can record it, but.

When the number of visitors increases, there are significant limitations to this. You must remember this. So, when these seven things I mentioned today are met, the number of visitors will increase significantly, and your search results will also improve. Without these seven things, you might feel unfairly treated, like I worked hard, but why is this happening? It becomes difficult to proceed like this. Therefore, please remember these seven things. And the last one, now there are eight things. No, it's difficult to say it like this. One more thing I want to add is that, um, trying to make money with a blog, aiming for profit, this is so obvious, right? It's so natural in the field of business. As a result, you might end up doing sponsored reviews, becoming an experience group, receiving review fees, or receiving products. In reality, there's no business without money, once or twice.

As you do it, it becomes three or four times, and if you do it three or four times, it can even become ten times. However, these parts are now each person's share. It's right to judge for yourself. So, saying something like this must never be done is not right. These parts are originally my sincere reviews, just honest reviews. So, it's normal. When these valuable reviews go beyond ordinary postings, as they increase, my blog will inevitably weaken and shrink. Yes, so as I mentioned earlier, there are many people who do well for a while, but those who continue for 5, 10, 15 years, whether it's about 10 or 20 people combined from all of Naver, will they survive? Looking at these people, in terms of those promotional aspects, in those valuable postings and reviews, in terms of self-restraint.

You're really good at this, so I'm not saying don't do it, but I think it might be a bit risky if it goes over 30% of the overall content on my blog. So, I recommend carefully considering an appropriate range, preferably between 10% and 20%. By harmonizing the previous seven points and the eighth additional one, I suggest trying to make a post. Just by following this, your blog will change significantly. However, it may not be easy to adhere to all of this. Nevertheless, in order for us to look at the big picture, run for a long time, and achieve proper profits, I believe this part is necessary. That's all for today. Thank you.

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