Baemin Plus 1: Evolution of Delivery System and Strategies

Baemin Plus 1 aims to dominate delivery services by implementing free deliveries and managing increased volume effectively.

### Baemin Plus 1's Commitment to Consignment Delivery
Baemin Plus 1 is focused on the **consignment delivery system**, with September 11th as a **key recruitment date for partners**. The old delivery system involved Baemin One and store deliveries, but the introduction of **free delivery in 2024**, prompted by Coupang, has led to a **decrease in delivery fees and regular services**. The government's intervention and Baemin's partner recruitment announcement on June 25th highlight the **ongoing challenges and changes in the delivery landscape**.

### Abolition of Paid Insurance Inspection and Impact of Baeful
The paid insurance inspection will be abolished on July 1, with **no verification required**. The shift from dollars to Baeful is intended to **prevent the rejection of dollars** and may lead to **price cuts once the system is complete**. The general agency's struggle with volume due to Baemin's affordable free delivery has caused a ripple effect, leading to riders moving to Baeful and ultimately **impacting store deliveries**.

### Baemin's Impact on Regular Delivery Services
Baemin's free delivery service is significantly impacting regular delivery services, leading to their **potential devastation**. The company is preparing for increased volume by September 11, when store deliveries will also be **free**. Baemin's various services will be consolidated under Baedal Minjok, with teams being evaluated based on their performance in **managing delivery requests and refusals**.

### Baedal Minjok's Delivery Strategy
Baedal Minjok likely aimed to **complete the delivery commission by the 11th** while also managing store deliveries and agency orders. The company finds store deliveries particularly **profitable** and wants to have **control over them**. The speaker plans to discuss the **distribution of goods** in the future.

### Baemin Plus 1's Commitment to Consignment Delivery: Insights and Implications
* 📅 The ultimate goal of Baemin Plus 1 is centered around the **significant date of September 11th**, which marks a **pivotal change in their delivery system**.
* 📦 Previously, Baemin operated with Baemin One and store delivery, where deliveries were managed either through **Baemin Connect** or **general delivery agencies**.
* 🚚 In response to Coupang's free delivery service, Baemin announced free delivery for its budget service in April 2024, leading to a **reduction in delivery fees to around 2 dollars**.
* 📉 This shift has caused a **decline in regular delivery services** and has prompted the government to intervene, advising riders against accepting the **low 2-dollar rate** to **improve their earnings**.
* 📣 On June 25th, Baemin began recruiting partners for its delivery service, and by June 28th, it announced the **abolition of paid insurance inspections**, indicating a **significant operational shift**.
* 🔄 The introduction of Baeful, a subcontracting system, has raised concerns among riders about **potential price cuts and unfair practices** due to their contractual relationships with branch managers.
* 📉 As the volume of general agency orders decreased, many delivery drivers transitioned to **Baeful**, exacerbating the challenges faced by regular delivery services.
* 📊 With the launch of the Baemin Club service on September 11, which offers **free store deliveries**, Baemin aims to manage the **increased delivery volume effectively**, posing a serious threat to the **sustainability of regular delivery services**.

LiveWiki

배민플러스 일반대행위탁 최종 목적 종착점/D-DAY 9월11일/배달라이더 배플 쿠플 쿠팡

배민플러스 일반대행위탁 최종 목적 종착점/D-DAY 9월11일/배달라이더 배플 쿠플 쿠팡