Apple's Future Growth: Innovations Beyond the iPhone

Apple's future growth relies on expanding into smart home technology and innovative accessories beyond the iPhone.

### The Future of Apple: Beyond the iPhone and into New Markets
* 📱 The iPhone continues to be a cornerstone for Apple, generating **over half of the company's revenue** and driving sales for other products in the Apple ecosystem.
* 💡 Investors must recognize that there will not be another product like the iPhone, which uniquely combines **hardware revenue with service revenue**.
* 🔍 Apple is exploring new avenues for growth, including **augmented reality glasses**, enhanced AirPods with **AI capabilities**, and home robotics, aiming to create **several smaller, profitable businesses**.
* 🏠 A significant push into the smart home market is anticipated, with **smart home displays expected to launch in the first half of next year**, followed by innovative smart displays with **robotic lids**.
* 🕶 The Vision Pro headset, while innovative, has faced challenges in **user comfort during extended use**, despite the promising **productivity features** it offers.
* 🖥 The upcoming Vision OS 2.2 update will introduce a feature allowing users to utilize a **wide or ultra-wide monitor** within the Vision Pro, enhancing **productivity for Mac users**.
* 🛠 To improve user comfort, Belkin has developed a new overhead strap for the Vision Pro, allowing for **longer usage periods** and **better support during productivity tasks**.

Awaiting Apple's Next Big Thing

Welcome to the Bloomberg Technology YouTube channel. Subscribe for original series and mini-docs on game-changing technologies, profiles on innovators, live conversations with experts, and breaking technology news & analysis from Bloomberg TV.

Bloomberg Technology

The iPhone generates over half of Apple's revenue and drives sales for other products in the ecosystem.

Apple is exploring modest business ventures, aiming to stack up multiple $20 to $50 billion a year businesses.

The company is expanding into headsets, augmented reality glasses, AI-driven AirPods, home robotics, health product subscriptions, and smart home appliances.

The Vision Pro, Apple's innovative headset, is set to receive a beta update with Vision OS 2.

2, introducing a long-awaited external Mac monitor feature.

The update will also offer a new wide and ultra-wide monitor display, providing a powerful productivity tool with a nearly 360-degree curved screen.

However, the headset's design and included bands make it challenging to wear for extended periods, leading to potential discomfort during long-term use.

The new overhead strap attaches to the back of the main strap.

This combination allows for extended wear and longer use cases.

The design aims to improve comfort and functionality during prolonged use.