Apple's latest iPhones are here. The iPhone 16 is now on sale, but with a twist. If you're coming from an iPhone 15 Pro or iPhone 15 Pro Max from last year, you probably don't need this new iPhone. The main marketing story for this year is Apple intelligence. But that suite of A.I. services is not coming to the European Union, or China is going to also be available in last year's models and is going to roll out over the course of several months across mid-October and the middle of 2025. That means you really probably need some of those hardware enhancements to sell you on these new phones. There's the new camera control interface, better battery life, and slightly larger displays in addition to a new 48-megapixel ultra-wide camera for better macro photography. If you have a phone from last year, these probably aren't going to be major changes. But if you're on an installment program, got a great trade-in offer, or on a much

older iPhone. This could be the time to upgrade. I'm Mark Gurman. This is power on.

Apple Threads Needle to Find iPhone 16 Buyers: Power On

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