Apple's OpenAI Partnership and AI Integration Insights

Apple's partnership with OpenAI tightens with an observer role for more insight into decision-making, possibly in response to controversies.

### Apple's Deepening Partnership with OpenAI and Plans for a Diverse Ecosystem of Chatbot Providers
* 🍏  Apple's observer position on the OpenAI board signifies a **closer partnership than initially expected**, providing insight into the **company's decision-making**.
* 🔍  The appointment of Phil Schiller, an Apple Fellow in charge of the App Store and product presentations, as the observer suggests **Apple's interest in understanding OpenAI's operations**.
* 🤖  OpenAI's integration with Apple focuses on its chatbot GPT-3, known as "**ChatGPT**," enabling users to interact with Siri through text or voice.
* 🔒  Concerns over OpenAI's AI training safety, technology, ethics, and hallucinations make Schiller a suitable choice due to his **alignment with Apple's values**.
* 🔍  Schiller, who has a **privacy-focused, brand-conscious, and product development-oriented mindset**, is not from Apple's AI division, reducing **direct competition**.
* 🌐  Apple aims to create an ecosystem of **diverse chatbot providers for users to choose from**, similar to selecting search engines in Safari.
* 🤝  Google's "LaMDA" and Anthropic are among the companies Apple is in talks with as **potential chatbot providers**.
* 📅  Google's integration is expected to occur **before the end of the year**, with Apple hinting at future integrations of specialized chatbots, such as those focused on **food recipes** or **medical information**.

So is this impactful to almost be neck and neck with Microsoft here with an observer position on the board? Thank you so much for having me. Yeah. Having an observer position on the open Air Board means this partnership between Apple and open air is a little bit tighter than we had anticipated. Right. This seemed like a simple integration of Egypt into Apple intelligence. Obviously, that the first partner here, by having a board observer role, Apple, gets more insight into the decision making at the company. And this is something that probably came in response to all the controversy that was facing Openai in the months prior to the agreement between Apple and the company being announced. Apple probably said, if you want this to go through, we need to know how your company is run and what's going on there. And tell us about Phil Schiller, who they've chosen to be that observer. Phil Schiller. His title is Apple Fellow. He's in charge of the App Store.

And Apple's product presentations, including the one where the opening idea was announced in June at its Worldwide Developers conference. He's been at Apple about three decades. Very much a top lieutenant still to Tim Cook and was one of the closest lieutenants and friends of Steve Jobs. He ran Apple's marketing organization for well over 20 years. He's known as one of the biggest defenders at the company of Apple's privacy stances, its product development process, its overall brand image. And given the concerns over a few different concerns from open A.I. and the safety with A.I. training. Concerns about Sam Altman. Concerns about their technology. Concerns about ethics in artificial intelligence, concerns about hallucinations. It doesn't make sense for someone like Schiller with that mindset to be the one in that board observer role, especially if they're looking for someone who's not from the A.I. set at Apple, who would be in direct competition with the AI side of open.

A.I..
Yeah, some awkward moments where maybe you having to be excused from certain
board meetings when they really get into the nitty-gritty of A.I..
I'm interested in whether or not it is all about open AI for Apple now, because
they were in talks with other providers for large language models.
Yeah, open A.I., certainly they've said for a while offers the best chat bot
with chat tape and that feature that open air is integrated into.
So it's all about the chat bot, all about texting questions or voicing
questions into Siri while using your iPhone, iPad or Mac.
And as I reported, that's going to come to the Apple Vision Pro as well as early
as next year. But it doesn't stop at opening.
Apple's goal is to have an ecosystem of different chapel providers that users
can choose from, not dissimilar to how you can choose between Yahoo, Bing,
Google, DuckDuckGo as your search engine.

in Safari or any other mobile platform.
So they're still engaged in conversations with Google Gemini as an
alternative to open air for people who may want to use that platform.
Obviously, that would be an extension of the Google search deal.
So it makes sense that Google would get in there.
The other company they've been talking to is Anthropic.
They're also a big A.I. provider.
One company that they're not talking to and you should not expect to be
integrated into Apple platforms is Metta with Lamar.
That is something that is not happening. They had a brief conversation around
February, March time frame when we reported on the open A.I.
and Gemini deal initially, but neither party moved to any sort of discussions
or advanced negotiations. I would imagine there's going to be more
providers down the road. Apple hinted at wanting some sort of
specialized chat box in there. For instance, maybe someone comes up
with a chat bot that's all about food.

recipes.
Maybe someone comes up with a chapter that's all about medical terminology and
medical information. Perhaps a doctor would want to use that
during a doctor's visit. So there are many, many opportunities
for more chat bots to be integrated into the OS.
It's just to be seen how the integration is done and when it happens.
I expect Google to be done before the end of the year.

Apple Set to Get OpenAI Board Observer Role

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Apple's Tightened Partnership with OpenAI

Apple's partnership with OpenAI now includes a board observer role, giving them deeper insight into the company's decision-making.

Phil Schiller, an Apple Fellow with a long history at the company, has been chosen for this role, raising questions due to his stance on privacy and product development, which may conflict with OpenAI's AI focus.

The decision is likely a response to the controversies surrounding OpenAI, showing Apple's insistence on understanding the inner workings of the company before finalizing the partnership.

Apple's Plans for AI and Chatbot Integration

Apple is in talks with various AI providers, including OpenAI, Google Gemini, and Anthropic, to offer a range of chatbot options for its users.

The company aims to integrate these chatbots into its devices, including the Apple Vision Pro, allowing users to choose their preferred AI provider, similar to selecting a search engine.

However, Apple is not pursuing integration with Metta with Lamar but is open to collaborating with more AI providers in the future, particularly those offering specialized chatbot services, such as food-related chatbots.

The Potential Integration of Chatbots into Operating Systems

Chatbots could have a dedicated chapter for medical information, catering to users during doctor's visits.

There are numerous opportunities for the integration of more chatbots into the OS, with Google expected to complete this integration before the year ends.