Apple's iPhone SE: Upcoming Features and Market Strategy

The refreshed iPhone SE promises upgraded features and a consistent user interface, making it a strong contender in the market.

### iPhone 16 Performance and Upcoming iPhone SE Refresh
* 📉 Analysts report that the iPhone 16 is **underperforming globally**, not meeting **market expectations**.
* 📱 Apple is planning to introduce a new phone with features like an **edge screen** and **Face ID** at a **sub-$500 price point**, which could be compelling for consumers.
* 🌍 While this strategy may boost Apple's global market share, it is less relevant in India, where market leaders focus on **sub-$200 phones**.
* 🔄 The upcoming iPhone SE, code-named v59, will resemble the **iPhone 14** and feature **upgraded internal specifications and cameras**.
* 📅 The current iPhone SE, launched in 2022, is the **last Apple product with a home button**, making this refresh significant as Apple moves towards a **full-screen design**.
* 🛠 Transitioning away from the home button allows Apple to **streamline its user interface across devices**, improving the **consumer experience**.
* 📈 This change is expected to **simplify Apple's support for older operating systems** and potentially lead to **strong sales for the refreshed iPhone SE**.

if you look at how the iPhone 16 has been performing across the world, right, it's not meeting expectations according to some analysts. But if the company comes out with a phone, obviously, they've been planning this for multiple years that brings down the price point of features like an edge screen, Face ID, this thinner look with the squared-off edges globally at a sub-$500 price point. They're going to be bringing something quite compelling to the market. Now, the reason this is not so much about India is because in India, the market share leaders, they're not sub-$500 phones, they're sub-$200 phones, right? So, they're still not playing in that particular market that would boost market share significantly in India, but this would help them make additional strides globally. Mark project code name v59, what are sources telling you about a refreshed iPhone SE? Yeah, so that's the iPhone SE, that's the new low-end iPhone, and this is going to look similar to the iPhone 14 from a few years ago. It's going to have

the internal specifications to support Apple intelligence. There's going to be upgraded cameras over the prior SC. The current SC launched in '22. That's when they added 5G to it, but it still has the home button, right? It's the only iPhone left with the home button. In fact, it's the only Apple product that hasn't been updated to remove the home button. They've already transitioned the low-end iPad, right? They cut the price of that and made that a full-screen design. So, this was the lag in the product line, and that's going to change now. And this is going to make things easier for Apple. They don't have to support older operating systems for that much longer that support a home button. They're able to move to a user interface that's consistent across all of its devices. So, this is a big deal for the consumer and for Apple as a company. And I think this is going to be an extremely strong seller.

Apple is working on new iPhone SE and iPads for 2025

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The iPhone 16 is underperforming globally, but the company plans to launch a compelling phone with a sub-$500 price point, featuring an edge screen, Face ID, and a thinner design.

While this move may boost their global market share, it doesn't directly target the sub-$200 phone market in India.

The refreshed iPhone SE, with a design similar to the iPhone 14, is also in the works as the new low-end iPhone.

Apple's Transition Away from the Home Button

Apple is upgrading its internal specifications and cameras, aiming to phase out the home button across its product line.

The current iPhone model, launched in '22, is the last to have the home button, creating a lag in the product line.

This transition will allow Apple to streamline its user interface and reduce support for older operating systems, making it easier for the company to manage its devices.